How to Increase Conversion Rate on Amazon [17 Ways]

How to Increase Conversion Rate on Amazon [17 Ways]

Are you ready to increase your conversion rate on Amazon?

Well, you've come to the right place!

Hi, it's Vova Even, and welcome to my new article where I'll be sharing invaluable tips on how to increase your conversion rate on Amazon.

My dear fellow Amazon sellers, if you've been frustrated by low sales numbers despite having a fantastic product, you don't need to worry anymore!

I'm here to empower you with 17 effective strategies that can significantly boost your conversion rate.

Alright, let's dive right into the heart of the matter and discuss the nitty-gritty of increasing your conversion rate on Amazon.

What is Conversion Rate and How to Check it?

Alright, let's talk about Conversion Rate.

It's a pretty simple concept - it's basically the number of people who actually buy your product compared to the number of people who simply view it.

Let's say ten people check out your product page and five of them decide to buy it.

That means your conversion rate is 50%.

Easy, right?

Checking your conversion rate is even easier.

All you need to do is log in to your Seller Central account, click on "Reports", and then select "Detail sales and traffic by ASIN" under "Business Reports."

And voila!

There you have it - your unit session percentage, which is your conversion rate.

The Importance of Conversion Rate in Boosting Sales

The conversion rate is the percentage of people who buy your product compared to the number of people who view it.

It's an essential metric because it directly impacts your sales.

The higher your conversion rate, the more products you sell. Here's a little hack for improving conversion rate on Amazon.

Additionally, it helps you climb the keyword rankings on Amazon, making your product more visible in search results and leading to even more sales.

Improving your conversion rate may require some trial and error, but the effort is well worth it.

By focusing on creating great product images, optimizing your pricing, and encouraging reviews, you can significantly boost your conversion rate and sales.

So, take the time to experiment and find the best strategies that work for your product.

Factors that Affect Your Conversion Rate

When selling on Amazon, it's important to have a well-crafted product listing to increase your chances of converting potential customers into buyers.

Andddd when it comes to creating a product listing that sells, there are a few tips and tricks you can use.

Below are 17 most important strategies that can influence your conversion rate.

1) Adding Product Images

Product images are the most important factor in increasing your conversion rate.

It is the first thing customers see and it should stand out from the rest.

A good product image is clear, high-resolution, and should be as big as possible.

It is also important to feature people in the images as it helps the customers imagine themselves using the product.

To help you understand what type of images perform better and why, I compared two listings for their product photography in my video tutorial.

I've explained everything about the comparison below but if you prefer visuals, I suggest watching the video.

The first product was Ronix, which is active noise-cancelling headphones.

The product images in this listing were well-captured and were zoomable.

The images clearly showed how the product works and what it does.

Bullets and facts like "proven low frequency sound reduction 96%" were used to give the customer confidence in the product's effectiveness.

The use of branding, consistent colors, and high-quality images from different angles was also making the product more appealing.

The second listing was Far Voice, which is also a pair of headphones.

However, the product images in this listing were not that great.

The first image was not zoomable, and the item looked smaller.

The quality of the images was not good, and there was no consistency in branding or color.

Considering myself the customer, I could see nothing to help me understand what the product does

Were you able to learn anything from this comparison?

The crux is, improving your product images can significantly increase your conversion rate.

Some important factors to consider when creating your product images are clarity, high-resolution, size, branding, and consistency in color.

By featuring people in the images and answering customer's problems or fears, you can make your product more appealing.

Using bullets and proven facts can also give the customer confidence in your product's effectiveness. 

2) Creating a Click-Worthy Title

Your product title is crucial because it's one of the first things potential customers will see when they come across your product.

To make your title stand out, you want to include important keywords and benefits that speak directly to your customers' needs.

For example, if you're selling headphones, you might include keywords like "over-ear," "wireless," and "deep bass," along with benefits like "fast charge" and "30-hour playtime."

Your title should also be clickable and sound appealing to potential customers.

For example, you might use a title like "Taotronics Hybrid Active Noise-Cancelling Headphones - Enjoy Your Music Anywhere!"

It includes important keywords, benefits, and a call-to-action that speaks directly to the customer's desire to enjoy their music without any distractions.

3) Using Emotional and Benefit-Driven Bullet Points

Bullet points are a great way to showcase the benefits of your product in an easy-to-read format.

When creating bullet points, it's important to focus on the emotional and practical benefits that your product provides.

The first bullet point should address the biggest pain point that your potential customers have.

For example, if you are a headphone seller, you might include a bullet point that speaks directly to the pain points of your potential customers, like "Improved Hybrid Active Noise Signature - Enjoy Your Music on Any Mode of Transport!"

Other bullet points might include benefits like "100% Money-Back Warranty - Buy with Confidence!" or "Lightweight and Durable Design - Perfect for Traveling!"

By focusing on benefits that speak to your customers' emotions and needs, you'll be more likely to attract and convert potential customers.

4) Crafting a Killer Product Description

Imagine you're selling a set of kitchen knives on Amazon.

You've got great pictures, a catchy title, and a decent price, but you're just not getting the sales you want.

What gives?

Well, it might be time to take a closer look at your product description.

In the past, the description used to be buried under the bullet points, but these days it appears right below the product title on mobile devices.

So, it's essential to have a description that stands out and grabs the buyer's attention.

When writing your product description, focus on both the features and benefits of your product.

You want to explain what makes your knives unique, but also why that matters to the buyer.

Will these knives make meal prep easier and more enjoyable?

Will they stay sharp longer than other knives on the market?

Be sure to speak to the buyer's emotions and make them feel like they need your product in their life.

But it's not just about the content of the description; it's also about how you organize it.

Use HTML to make bold titles and separate the features and benefits into easy-to-read sections.

Don't be afraid to add a call-to-action at the end of the description, encouraging the buyer to purchase your product now while supplies last.

Additionally, emphasize your warranty to give potential customers peace of mind.

And, must also create a sense of urgency by using phrases like "hurry, stocks are selling fast and won't last" to persuade buyers to act quickly.

5) Enhanced Brand Content

So, you've got a killer product description, but you're still not seeing the sales you want.

It might be time to take things to the next level with Enhanced Brand Content (EBC), or A+ Content.

Amazon sellers who are registered with Amazon's Brand Registry program.

It allows you to turn your product description into an even more engaging and informative experience for the buyer.

With EBC, you can add high-quality images, comparison tables, and more text to your product listing.

One of the most significant benefits of EBC is that it allows you to cross-promote your other products.

By including links to related items, you can encourage buyers to check out more of your inventory and potentially make additional purchases.

This can also help increase your overall brand awareness on Amazon.

When creating your EBC, be sure to focus on the benefits and features of your product, just like with your product description.

Use high-quality images and engaging text to draw the buyer in and make them feel like they need your product in their life.

Be sure to highlight what sets your product apart from the competition and why it's worth the investment.

Plus, include as much social proof as you can, such as customer reviews and ratings, to demonstrate the quality of your product.

Investing in EBC is a smart choice if you want to increase sales and improve your product's visibility on Amazon.

It's an extra opportunity to showcase your product and set it apart from your competitors.

6) Implementing the Price Effect

When it comes to pricing your product on Amazon, there are a few things to consider.

Firstly, lower prices can help boost your Amazon ranking, but they may not necessarily lead to higher conversion rates.

However, competition plays a big role in this, and lowering your price can help you stand out from your competitors.

On the other hand, premium pricing and premium listings can also work to your advantage, as buyers associate higher prices with higher quality.

It's important to find a balance that works for your product and your target audience.

One thing to watch out for is overpricing your product, as this can lead to losing the buy box.

Also, having a good product photography, reviews, and listing can affect the perceived value of your product, so ensure they are optimized to help you sell for higher prices.

7) Maximizing Reviews

Reviews are critical to conversion rates on Amazon listings.

As you may have heard, having more reviews leads to higher conversion rates.

After the first review, conversion rates begin to increase, and they continue to grow as the number of reviews increases.

Thus, you should aim to get as many Amazon reviews as possible.

However, keep in mind the quality of the reviews is important too.

Higher star ratings and good customer images are key to getting more sales.

It's highly important to keep getting reviews.

It helps to maintain and improve your conversion rate.

Ultimately, you'll be able to see more sales, which will drive more reviews, and the cycle continues.

8) Offering Product Variations

Have you ever walked into a store and seen a product that you liked, but wished it came in a different size or color?

Well, customers on Amazon feel the same way!

By offering variations of your product, you can increase your chances of making a sale.

For example, if you sell kitchen knives, you can offer different sizes and types of knives, such as chef's knives, carving knives, and serrated knives.

You can also offer different handle colors or box designs.

By providing customers with more options to choose from, you can increase your chances of making a sale and ultimately, increase your conversion rates.

9) Offering Clip Coupons

Who doesn't love a good deal?

By offering coupons on your Amazon listings, you can catch the eye of potential customers and encourage them to make a purchase.

When customers see a coupon, they are more likely to click on your listing and explore what you have to offer.

And if they like what they see, they may just make a purchase!

Plus, by offering coupons, you can improve your click-through rate (CTR) and overall conversion rate.

So, try creating a coupon on the advertising tab in your Seller Central account and watch as your conversions soar!

10) Giving Out One Plus One Coupons

The One Plus One coupon is a great way to promote your products and increase sales.

Essentially, it's a discount you offer on a second product when someone buys the first one.

For example, if you sell headphones, you might offer a discount on a case when someone buys a pair of headphones.

This not only promotes the case, but also encourages customers to buy more products from your store.

11) Offering Buy X Get X Percent Off Coupons

This strategy involves offering a discount on a customer's entire order when they buy a certain number of products.

For example, if a customer buys seven products from you, they might get 30% off their entire order.

You can set this up in your Seller Central account and also advertise it on your listing to attract more customers.

12) Putting Up a Frequently Bought Together Section

The Frequently Bought Together section is a great way to increase your sales and get more traffic to your products.

Essentially, this feature suggests products that are often bought together with the product the customer is currently viewing.

To take advantage of this feature, you can create a bundle deal with two or more products that complement each other.

This way, when a customer views one of your products, they may also see the bundle deal and add all items to their cart.

13) Social Shares

Many people are not aware of the social share feature on Amazon.

It's a little part of the listing that can go unnoticed, but it can be a powerful tool to boost your sales.

Social proof is crucial in making buyers feel confident about purchasing your product.

So, encourage your customers to share your product on Twitter, Pinterest, Facebook, or even via email.

Not only can this generate traffic to your listing, but it also shows potential buyers that your product is popular.

14) Amazon's Choice

If you're lucky enough to receive Amazon's Choice badge, it can help with your conversion rate.

However, this badge only comes for specific keywords.

To earn it, you need to have good sales, a high conversion rate for specific keywords, and relevance.

The exact formula is unknown, but getting Amazon's Choice for a highly competitive keyword may require a significant investment.

Yet, having this badge can make your product stand out to buyers, increasing your clicks and sales.

15) Questions and Answers

Questions and answers (Q&A) are a great way to reduce negative feedback, increase social proof, and sell better.

Answering customers' questions professionally and promptly can boost your credibility and help potential buyers make informed decisions.

You should aim to answer as many relevant questions as possible.

You can also create questions for your product to highlight its features, such as warranty or guarantees.

However, be careful not to make it too obvious by spamming your own questions or answers.

16) Getting Reviews from Top Reviewers

Amazon has a system for recognizing their top reviewers, and it's worth knowing about.

If you can get a top reviewer to leave a review on your product, it can give you extra credibility and lead to more sales.

Top reviewers are those who review many items and get a lot of helpful votes, and they are ranked by Amazon.

There are even top 50 and top 10 reviewers, but those are harder to get.

Be careful about contacting them and offering them your product, though, because Amazon has rules about incentivizing reviews.

However, if you can convince a top reviewer to try your product and leave a review, it can be a huge boost for your sales.

17) Using Related Video Shorts to Boost Sales

Amazon's related video shorts section is a great way to showcase your product and increase conversions.

Customers scroll through listings and see related videos.

So having a video that shows off your product can catch their attention and make them more likely to buy.

Videos can also demonstrate how your product works and make the customer's life easier, which can lead to better reviews.

The kind of video you make depends on your product.

Think about how your product can make the customer's life easier, and make a video that showcases that.

For example, if you're selling a knife, a before and after video of the knife cutting through chicken can be effective.

Or if it's a kitchen knife, a video on how to sharpen or maintain the knife can be helpful.

There are many possibilities, so get creative!

To learn more about how to increase your conversion rate on Amazon, must check out this playlist right now!

It also provides tips on smarter reviews and Q&A sections to further boost conversions.

Well, that's all folks!

I hope you've found these tips helpful in boosting your conversion rate on Amazon.

Until next time, I'll bid farewell.

Best regards,

Vova :)