How To Increase Your Conversion Rate On Amazon FBA (Hacks, Tips, Etc)

Amazon Review Hack: Learn How To Skyrocket the Conversion Rate of Your Products on Amazon

Hey, everyone!

Welcome back to my Amazon FBA blog.

Want to boost your sales on Amazon? Look no further!

Today, I'm here with an exciting post where we will discuss how to improve your conversion rate on Amazon, thus getting you more sales.

My name is Vova Even, and I am an active seller on Amazon.

I started selling back in 2016, and after two years, I started my YouTube channel to educate aspiring sellers about everything on Amazon FBA.

After achieving success on YouTube, I created some courses on Udemy, where I have gathered an international learner’s community of hundreds of students.

Guys, today's article is all about Amazon Review Hacks to help you increase your conversion rates.

This article is for you if you are looking for creative ways to increase social proof on your Amazon listing, therefore, increasing your conversion sales and profits on Amazon.

If you're new here, I welcome you cordially.

In this blog, I speak about Amazon FBA and share practical stuff that can help you sell more, increase your profits, minimize your losses, and everything that helps you sell better on Amazon.

All the information I share here is tried and tested and comes from my personal experience of running an e-commerce business, so rest assured and know that the information here is valid, but also remember that it's just my experience, yours might be different with using those same tactics. 

Let’s start!

P.S. If you are one of those people who understand better by watching video guides, I have got one for you on the same topic right here!

How to Increase Your Conversion Rate on Amazon (Step By Step)

I will explain today’s topic in a better way and share with you the ways through which you can improve your Amazon conversion rate.

I will show you some good and bad Amazon listing examples so that you can learn effectively.

I will also guide you through the social proof part of your listings and will share a few methods to improve it and boost your conversion rate on Amazon, which will lead to more sales.

Let's start with examples.

So guys, in the first example (see the screenshot above), you can see the listing of exercise workout bands.

This seller is selling exercise workout bands, which I myself had tried back in the day when I traveled and backpacked around Asia for a year.

You can read a bit more about those great times in the about section of my blog.

Anyhow...

As you can see, this seller has a 4-star rating, 18 customer reviews, and 3 answered questions.

Not bad, if you ask me.

But where did he lack in the social proof game, and how can you capitalize on the various opportunities that Amazon presents?

Let me explain them one by one below. 

Upload a Video Tutorial/Review of Your Product

The first thing you should do to improve your conversions is upload a video tutorial or review of your product.

Or just about any useful video that showcases your product.

The seller that was shown above as an example had not placed any video in his listing and, therefore, lacked a big time in improving his conversation rate.

The related video section appears just above the description section of your product.

It helps you validate your product in the eyes of your customers. 

What you can do is if you have any friend, relative, colleague, or anyone else that is easily accessible (the better option would be a customer), ask them to record a video review of your product and send it to you.

You can then add it to your listing and subsequently improve your conversion rate.

Add Customer Questions and Answers

Remember the questions under the product title in the screenshot above?

That seller had three frequently asked questions about the product in his listing, but there can be more.

There is no limit to the number of questions that can be added to any listing.

You can add hundreds of questions, and that will only help your audience realize that your product is an authentic one because a lot of people are inquiring about it.

So I would recommend you add as much relevant questions about your product as possible. 

Please know that you should at least have three questions added to your listing in order for it to show on top, near the customer's review.

This snippet (that I just mentioned), can sometimes disappear.

Amazon is constantly testing.

If you add one or two questions, they will appear only in the Q&A area of your listing. 

Now you might ask yourself what kind of questions you should add to your listing.

Well, it depends upon your product.

If you are selling an exercise band that I showed above, people might be curious to know what its length is, what it is made of, what its durability is, and so on and so forth.

Hence, you should add questions that are relevant to your product and that you think customers might ask or should know about your product. 

It's not necessarily a thing that Amazon allows, but you might want to ask your friends to ask a question or two.

Also, you need to make sure you answer all your questions that have been asked.

Use a friendly tone and be helpful in your answers.

Use relevant keywords in your answers.

Work on Your Review Section

Your review section is your strongest social proof which plays a decisive role in your business’s success.

It is divided into two sections, top reviews, and most recent reviews.

Now, you should know that people might not click on the most recent reviews, and they directly check top reviews to make their decision.

Top reviews don’t necessarily include positive reviews; they are a combination of mixed low and high-rating reviews that have a higher number of upvotes.

You should work really hard to make this space resonate with positive reviews.

How can you do that?

I will explain later, but let me quickly tell you another bonus point. 

Do you see that?

This particular seller has got a 4-star rating, even though he is two points ahead.

It might seem completely normal, but the truth is, it’s not.

Even a single point causes depletion or an increase in sales.

If this seller tomorrow gets to a 4.3 rating, he will get four and a half stars instead of only four, and subsequently, his sales will definitely increase because he will have successfully completed one important aspect of social proof, and that is improving his reviews. 

In the screenshot above, I showed you what a relatively poor listing is.

He still might be making many sales, but probably less than similar products with more reviews.

Now, it’s time to show you a strong listing with solid social proof that can create a huge impact.

For that, I have got another screenshot.

By the way, I am showing you these shots just as samples, you can later visit Amazon and see for yourself the practical examples of whatever I am saying here. 

What is different here?

If you said 1,793 reviews and 114 answered questions, you got it right!

The significance of the answered questions could not be emphasized more.

This seller has an impressive review count, and he has answered more than a hundred customer questions; now, who would be in doubt to make a purchase after seeing this?!

Let me show another area where he has done a commendable job.

It is apparent that he has invested a lot of energy in improving his reviews that he has maintained a 4.3 rating even after 1793 reviews and has got four and a half stars.

However, what I really wanted to show you is the images he has been able to extract from his customers.

Images depict real-life proof of a product.

They validate the product’s efficacy and allay hundreds of doubts floating in customers’ minds.

Seeing customers’ positive reviews with images, people feel tempted to buy a product without any hesitation. 

In addition to that, the pictures that stand out among the rest are the ones that show the product in action.

For example, if this is a resistance exercise brand, it will be great to have a picture of a customer actually using it.

Similarly, if someone has bought a kitchen knife, a customer using the knife in the kitchen would definitely be compelling evidence, of course, if the review is a positive one. 

That’s why I always accentuate that sellers must have customer images in the reviews, besides improving other things of listing that I have mentioned above.

Another good example of how reviews can be worthwhile is if they answer certain queries that people might have about your products.

For instance, customers might wonder if the product is worth using in the summer heat and winter cold.

Or maybe they are curious to know if kids can use it or not.

Keep these in your mind when you turn to customers, asking them for their reviews.

Let me now show you another listing that is outstanding and has done an amazing job in every aspect:

Look at the stars – it’s a houseful! And look at the answered questions, they’re mammoth! 

The first look at any such product will ensure a customer that this product is worth buying, and he or she might quickly make a purchase as well.

The outlook of this listing is pretty impressive.

But another thing that I noticed in this listing was a video from a customer in the review section.

A customer posted a one-minute video where he was unboxing the product and even used the product for a few seconds.

Now, things like that can win you the entire deal because they hold immense power to influence minds.

I also read many reviews that were directly addressing customer queries, so I believe this seller must have done a lot of hard work to get to this stage. 

I know all the talk of what are good and bad listings, what kind of reviews are dealbreakers, and what kind of reviews win you the sales would be worthless if I didn’t tell you how to extract reviews from customers.

So, let’s talk about it now. 

How to Get Reviews on Amazon Right Now?

Well, there's a lot to talk about, all my getting Amazon feedback and review content is in my YouTube playlist.

Anyhow, the approach that wins most of the time is playing creatively with the way you reach out to customers for review.

The most simple way is to use an automatic review requester, such as the one by Jungle Scout, Helium 10, or Sellerboard.

It's a must, you'll get these tools to request reviews automatically for you, for each purchase, or just based on your preferences and strategy.

You'll have to invest in the paid plan with all of them to get the auto review requester.

A free option (a bit more manual) is the free Seller Assistant extension by Helium 10.

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But also, there is not one perfect or right way through which you can make customers come back to leave you a review.

Sometimes what works is what you think is best for you and your own situation.

For example, just put yourself in the shoes of customers and think about what will make you leave a review to the seller.

Amazon is a tricky business, and you can’t always rely on customers to come back to you only for a review.

So think about what will win you as a customer and then implement your strategy. 

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Another thing that you can do is offer something for FREE to your customers, nurture them with great content, and finally ask them to leave you a review.

You can send them a free ebook, a little gift with the product, or generally find some creative way to overdeliver and make the customer feel good.

You know, as they say, what matters is not what you give but the gesture you are displaying by gifting or giving anything away, also your tone and vibe.

This works big time, in my experience.

When a customer receives something useful without asking for it, he or she feels obliged to do something in return, and the chances are they will leave you an impressive review. 

Now, if you want them to leave a review with a picture or video, you can politely ask them to do so in your communication with the buyer.

What you should NOT DO is promise to give something to your customers only if they leave you a review.

I am telling you this works in the opposite way.

It also sounds a bit offensive too, so please don’t go with this approach.

It’s more like bribing customers for reviews and may totally backfire.

Hence, it is better if you adopt any other sensible approach. 

Having said that, I would again encourage sellers to work hard to get more positive reviews with visuals from their customers because if they get them, the conversion rate goes up, and it brings more sales, of course.

Once you finally start getting traffic and your customers start raving about your product with great reviews, your product will appear in the top-rated section on the Amazon search page, and people will definitely prioritize your product.

And generally, good reviews will help you rank better.

Moreover, you can generate traffic directly from Google as well as other search engines to increase conversion rates and get more sales. 

I've previously talked about getting traffic from Google To Amazon in order to increase conversion as well.

Final Words

Guys, I hope this blog has given you helpful insights on how to increase your conversion rate and improve your social proof.

I try my best to derive some important lessons out of my nearly eight years of experience on Amazon for you so that you can learn to grow and shine.

In the end, I advise you to buff up your social proof and reviews.

Do that and it will help you enormously in the long run. 

I have given some important links above to more of my tip-based videos on YouTube.

You can also explore this blog for more such articles that will help you build a strong business.

If you like, you can also check out my Udemy courses which have helped a lot of people around the world in getting started on Amazon. 

I will see you soon in the next blog. For now, goodbye!

Yours, 

Vova :)