Ever asked yourself, “Is Amazon PPC really worth the money — or just a money pit?”

That’s the exact question I tackled in my latest YouTube video with Adrian and Kris, the co-founders of Amvisible (services agency for Amazon sellers) and AdFixer (Amazon PPC automation software).

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Between their hands-on agency experience and their automation software built for Amazon sellers, they’ve got a clear view of what works — and what doesn’t — with Amazon Sponsored Products.

In our conversation, we dove into when and why Amazon PPC makes sense, how to approach it based on where you are in your Amazon journey, and how to protect your listings from the competition.

Whether you're just starting out or already selling consistently, this article recaps our full conversation so you can walk away with clarity and confidence on your PPC strategy.

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Who Are Adrian and Kris, and How Do They Help Amazon Sellers

Vova: Hey there! So, is Amazon PPC really worth it?

That’s exactly what we’re going to talk about in this article.

I’ve got Adrian and Kris here with me — they’re the co-founders of two businesses.

One is Amvisible, an agency that helps sellers grow on Amazon in all sorts of ways.

The other is AdFixer, a tool that automates Amazon PPC to make it easier to manage.

I’ve also got a free trial and a discount from their agency’s website, just in case you’re looking for help.

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Adrian, Kris, can you both introduce yourselves real quick?

Then we’ll jump into the big question: is Amazon PPC actually worth using? Welcome!

Kris: Hi there!

My name is Kris, and I’m one of the co-founders of Amvisible and AdFixer.

I’m here today with my colleague Adrian.

Adrian: Yeah, great to meet you, and thanks for having us.

We’re Adrian and Kris, and together we run both AdFixer and Amvisible.

Vova: Awesome — welcome again, guys.

It’s great to have you back for another great conversation.

Why Do Experts Say Amazon PPC Is Worth It

Vova: So, let’s get into it.

You both work with PPC a lot.

Your software, AdFixer, focuses on PPC, and your agency also helps with PPC campaigns.

So the big question is: Is it actually worth it?

I mean, literally — is Amazon PPC really something sellers should be using?

I’m a seller myself, and we do use PPC, but I’m super curious to hear your thoughts.

Some people out there aren’t sure about it.

Some are still deciding if they should give it a try.

Since you both manage PPC for lots of clients and people use your software every day, I’d love to know what you honestly think.

Adrian: Our view is that PPC is definitely worth it — but only if you’re doing it the right way.

What I always like to point out is that your visuals and your PPC need to work together.

They go hand in hand.

You really can’t rely on one and ignore the other.

When both are done properly, PPC becomes one of the most reliable ways to boost your product’s ranking and get more sales.

So yes, from our experience, it’s totally worth it when used correctly.

Kris: Yeah, and for me, it’s not just worth it — I’d say it’s actually necessary.

Having PPC along with a product that’s clearly visible and well presented makes a huge difference.

That’s what helps people notice your listing, click on it, and decide to buy.

That’s basically the core of the strategy we use.

Vova: So, what you're basically saying is that PPC is worth it because it helps your product rank better and, over time, brings in more organic sales too.

Highly recommended: Mastering Amazon PPC: A Step-by-Step Guide to Boost Your Sales

What’s the Right Strategy for Running Amazon PPC

Vova: As Adrian mentioned, for it to really be effective, people need to know how to use it properly.

There has to be some kind of plan behind it.

Could you maybe explain that a bit more?

Like, what does it actually mean to have a strategy for PPC?

Let’s say someone is just starting out and they’re thinking about using PPC — of course, it depends on the market and the product, but in general, how should they approach it?

What should they think about before even turning on their first campaign?

Adrian: Well, one of the most important things is that people need to understand what kind of product they’re selling.

If someone is doing wholesale, that’s a completely different approach.

But for now, let’s focus on private label products — where you have your own brand.

If you want people to see your product and learn about it, you really can’t skip PPC.

You might get a few sales during the initial honeymoon phase, when your listing is new, but after that, you can’t slow down.

You need PPC to keep things moving.

Amazon actually prefers when sellers use PPC, and it helps push your product forward.

Whether you're selling in Germany, the UK, or the US — it doesn’t really matter.

If you’re a brand-new seller, people don’t know your product yet.

They’re not going to search for it by name.

And if they search for the type of product you sell, your listing might end up way in the back, like on the last page.

That’s if you’re even showing up in the catalog at all.

To get noticed, you really need PPC.

It helps you win the Buy Box, get those first few sales, and show Amazon that your product is valuable.

Once that happens, their algorithm starts working in your favor.

All of that comes from running solid PPC campaigns inside Amazon.

Now, yes, you could try bringing in traffic from outside sources, like social media or other platforms.

That can be a good idea too, but it’s usually harder to pull off and not as steady or predictable.

When I say “strategy,” I mean knowing what stage you’re at.

If you’re already selling on Amazon, your approach should be different from someone who’s launching for the very first time.

If you’re just getting started, you need to go all in with PPC.

But Hey! You Might Want To Read This Before Starting Amazon PPC: Do This Before You Turn On Amazon PPC

That means showing up in as many places as possible, testing a bunch of different keywords, and figuring out what gets clicks and sales.

Once you know what’s working, you can focus your budget there.

That’s basically how you build a smart product launch strategy.

There are also other strategies besides launching.

For example, if you've been selling for a while and already have some momentum, your goal might be to keep that going — to maintain your current ranking and sales pace.

In that case, you can start focusing on exact match keywords, especially the ones that are already working well for your product.

You’d probably want to raise your budget on those terms to stay competitive.

That approach works well if you’ve built up a brand and know what you’re doing.

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What Are Brand Awareness Campaigns in Amazon PPC

Adrian: Now, let’s talk about brand awareness.

If your goal is to make more people recognize your brand, your strategy changes again.

You might start bidding on broader keywords — even ones that aren't directly related to your product

The idea there is to get seen more often.

It’s kind of like putting up a billboard.

A lot of people will notice it, even if not everyone is ready to buy right away.

You can actually do the same thing with Amazon ads.

By targeting those wider keywords, your product appears in more places, which helps people start recognizing your brand.

It's a different kind of strategy, but it can be really effective for visibility.

How Does Product Targeting Help You Beat Competitors

Adrian: Another strategy you can use is targeting other people’s ASINs — and that’s done through product targeting.

A smart way to go about it is to look for listings that are weaker than yours.

For example, target products that have fewer reviews, worse reviews, or are priced higher than your own.

That gives you a better chance of standing out and winning those clicks.

We use this approach pretty often because it tends to work well.

What Is Defensive PPC and How Can It Protect Your Listings

Adrian: On the flip side, if you want to protect your own listings from competitors doing the same thing to you, you can target your own ASINs with your other products.

That’s called defensive product targeting.

It helps fill all the ad space on your product pages with your own brand, so competitors can’t easily sneak in there.

If you bid higher on your own listings, most other sellers will avoid trying to target your ASINs because they won’t be able to outbid you easily.

It’s a good way to hold your ground.

So, for example, if you increase your bid to two, three, four, or even five dollars, most other sellers won’t be able to afford spending that much just to show up under your ASIN.

That’s how you protect your listing from being taken over by competitors’ ads.

There are actually a lot of different PPC strategies sellers can try.

But before jumping in, it’s really important to understand where you currently stand.

Are you just launching, trying to grow, or working to maintain your sales?

You also need to think about what kind of budget you can handle and which key metrics you should be paying attention to.

In the end, PPC is definitely worth it — you just need to have a clear plan and really understand what you’re doing.

Vova: Yeah, I totally agree.

We actually use PPC in our own business too, and it really helps with ranking.

One of our main goals is to use PPC to reach strong organic positions — that’s a big part of our thinking behind it.

I also really like the idea of defensive campaigns, where you set up PPC ads for your own product listings and bid high.

That way, your ads push out the competition, and they’re less likely to go after your listings.

Now sure, you might end up paying for clicks from people who are already looking at your own products, but at least they’re staying within your brand.

They might even decide to buy another item you’re offering.

So in a way, it still works in your favor.

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Should You Ever Stop Running Amazon PPC

Vova: We also use PPC for product launches and, honestly, we never turn it off.

Some sellers do stop their ads after reaching a strong organic rank.

I’ve seen that happen — they either pause those keywords or drop the bids way down to keep spending low.

But again, it all depends on your strategy and what type of product you’re selling.

From our experience though, I’d definitely say PPC is worth keeping on.

Kris: We always recommend that sellers never fully stop their PPC campaigns.

You can definitely lower your budget and keep things running at a smaller scale, but it’s important to keep it going.

Completely stopping PPC is something Amazon doesn’t seem to like, and if you do, your ranking can drop pretty fast.

That leads to losing your organic positions, and you’ll miss out on both the organic sales and the sales that come directly from your PPC efforts.

Vova: That was great — thanks for sharing all of that.

Before we wrap up, let me share with everyone that Kris and Adrian have also created AdFixer, which is an Amazon PPC automation software.

It’s especially helpful for beginners or for anyone who isn’t sure how to manage PPC on their own.

Here’s a full, step-by-step tutorial showing how to use it.

Honestly, it just requires a few steps to set it up for your Amazon PPC campaigns.

There’s a clear strategy built into the software, and it follows a smart funnel system that’s all done automatically for you.

I definitely recommend checking it out if you’re looking to get your PPC up and running without a ton of manual work.

Plus, I’ve arranged a free trial and a recurring discount for anyone interested.

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Now, before we close — is there anything else you think I should’ve asked?

Or anything more you’d like to share about whether Amazon PPC is worth it?

Adrian: One last thing that comes to mind is a quote I really like from Henry Ford.

He once said, “Stopping advertising to save money is like stopping the clock to save time.”

In other words, it just doesn’t work that way.

If you stop promoting your product, you're also slowing down your business, even if it feels like you're saving money in the short term.

Vova: Exactly — you’ve got to keep things going and keep finding ways to grow, one way or another.

I think we talked earlier about finding new ad placements too.

Like, let’s say you're selling kitchen scissors — a kitchen tool — you could also advertise in the broader category of kitchen accessories.

That opens up more ad space, gets your product seen in more places, and can lead to even more sales.

And yeah, we pretty much never turn PPC off.

Like Kris mentioned earlier, Amazon doesn’t seem to like it when you stop completely, so we always keep it running at least a little.

It helps keep everything moving in the right direction.

Adrian: Even if you’ve reached a strong level — let’s say 30% of your sales come from PPC and the other 70% come from organic traffic — if you stop running your PPC campaigns, that 70% won’t stay the same.

You’ll probably see a drop.

It doesn’t continue working at the same level without paid traffic supporting it.

That’s just not how it works.

Vova: Yeah, exactly.

Like I mentioned earlier, we also keep our PPC running all the time.

Sure, there are sellers who may try different approaches, but most of the people I talk to say they never completely turn it off.

They might adjust it or improve it, but they keep it active because it keeps delivering results.

And there are always new things happening with Amazon PPC — new ad placements, video ads, and lots of other features.

There’s always something new to test or explore.

So with all that in mind, I’d say it definitely sounds like PPC is still worth using.

Adrian: Of course, it’s also fair to say that PPC doesn’t always work the same for everyone.

Some readers might feel like it wasn’t really worth it for them — and that’s okay.

Results can vary a lot.

Sometimes, PPC struggles to perform if the listing isn’t well-optimized.

Like, if the product photos, title, or bullet points aren’t appealing or clear, PPC might not help much.

But in most cases, when things are set up well — good reviews, strong titles, clear bullet points, and quality images — PPC usually does perform better.

It gives your listing a real chance to succeed.

Kris: Yeah, that’s right.

The content on your listing really matters.

For example, your product title and bullet points need to include the main keywords that describe exactly what you're selling.

So if you're selling bottled water, the title should say that, and if it’s alkaline or mineral water, include that too.

Then, for the backend keywords — the hidden ones — you should add any other relevant terms that aren’t already used in your title or bullets.

Amazon now lets you add over 2,000 characters in the backend keyword section, so make the most of that space.

It also helps improve your PPC performance.

And just to add, we offer a free consultation — even if you haven’t launched your product yet.

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If you have started already, we can still meet with you and go over everything.

We’ll help you build a solid plan on how to structure your product and improve your strategy.

Vova: Very cool!

Thank you so much for sharing your thoughts and experience on this topic.

I definitely got some great answers today.

Really appreciate your time!

Adrian: Thank you!

Kris: Thanks again — we really appreciate it!

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What’s the Final Verdict

So — Is Amazon PPC worth it?

According to Kris, Adrian, and my own selling experience, the answer is yes — but only with the right strategy.

We covered how PPC helps increase visibility, supports organic ranking, and gives your product a real shot at long-term success.

From brand awareness campaigns to defensive targeting tactics, there’s no one-size-fits-all plan.

The key is knowing where you stand, setting clear goals, and optimizing your listings to support your ads.

If your visuals, copy, and product quality are in good shape, PPC can absolutely work in your favor.

And for anyone who wants a head start, Adrian and Kris offer tools and consultations to help you set things up the smart way.

If you've ever felt unsure about PPC, this might be your sign to rethink your approach and try again — with a strategy this time.

Here's a also a good guide on what to do if Amazon PPC is not working.