Jungle Scout Opportunity Score 1 to 10 Tutorial - Part Of The Jungle Scout Browser Chrome Extension

Hey, and welcome to my tutorial on the Jungle Scout Opportunity Score!

In this guide, I'm going to walk you through exactly what this score means, how it works as part of the Jungle Scout Chrome Extension, and how you can use it to level up your Amazon product research.

But before we dive into the details, make sure to check the buttons below.

They include the best discounts for Jungle Scout, a link to download the extension, and access to my complete playlist with over 150 tutorials.

Get the Best Discount Deals on Jungle Scout

Dive Into My Playlist of Jungle Scout Tutorials!

Now, if you’re new here, my name is Vova Even. I’m an experienced Amazon seller, and I’m here to help you make smarter choices on your Amazon journey.

So, let’s get into it.

What Is the Jungle Scout Opportunity Score?

Take a look at the screenshot below; there’s a feature in the top-right corner of the Jungle Scout Chrome Extension called the Opportunity Score.

This score is created using an internal algorithm, and it’s measured on a scale from 1 to 10.

A score of 10 indicates the highest level of opportunity, while a score of 1 signals the lowest.

It’s a simple number, but behind it lies a smart combination of data points.

The algorithm pulls info from product listings, demand metrics like units sold, the level of competition, and something called the Listing Quality Score.

Together, these factors help Jungle Scout quickly estimate how good a niche might be for selling.

How It Works in Practice

Here’s what happens when you search a keyword or browse products: Jungle Scout scans all the listings and gives you one overall Opportunity Score.

For example, in the screenshot below, you’ll see several different results, and the score is just 1 out of 10.

That means it’s a low-opportunity niche.

Why?

Because it shows medium demand but high competition.

In other words, there are plenty of people searching for this kind of product, but there are also a lot of sellers already offering it.

That makes it harder to break in, especially if you’re just getting started.

Let’s break it down a bit more. 

Breaking Down the Score

According to Jungle Scout’s official site, the Opportunity Score gives you a quick snapshot of the potential within a group of listings.

It uses several factors to calculate the score.

That's essentially the same idea I mentioned, just with a bit more detail.

The three big factors it considers include: how many units are being sold (demand), how many sellers are in the niche (competition), and how good the existing listings are (listing quality).

With all this data, Jungle Scout assigns a number between 1 and 10.

-: Gentle Reminder :-

Get the Best Discount Deals on Jungle Scout

How to Read the Score

Scores from 1 to 3: Low Opportunity

A rating of 1 to 3 means the opportunity is low.

It suggests that either not enough people are buying the product, or that too many sellers are already competing in the space.

But, and this is super important, I want you to remember that just because a score is low doesn’t mean it’s a complete no-go.

There’s nuance here.

Sometimes, a market that looks weak on paper might still be a hidden gem.

Maybe you’ve thought of a unique feature or an upgraded version of the product that doesn’t exist yet.

Or maybe the current listings are poor in quality, and you could stand out by simply doing a better job.

That’s where creative thinking and good research come in.

Scores from 4 to 5: Average Opportunity

When you see a score in this range, it indicates average or moderate opportunity.

The product might be good, but you’ll need to do more research.

It’s not a clear winner yet.

This is where I recommend experimenting with alternative keywords.

Let’s say, for instance, that you're researching kitchen scissors.

Maybe Jungle Scout gives a score of 4 when you search for “kitchen shears.”

In that case, try looking up different variations like “kitchen scissors,” “poultry shears,” or “herb cutting scissors.”

These different terms could bring up a whole new set of results with different scores.

Scores from 6 to 10: High Opportunity

Now, if you find a niche with a score between 6 and 10, congratulations, this is where things get really exciting.

A score in this range usually points to strong demand, relatively low competition, or poor-quality listings that you could easily improve on.

When you come across scores this high, that’s your signal to dig deeper.

Use Keyword Scout for Better Keyword Ideas

To do this more effectively, you can use a Jungle Scout tool called Keyword Scout.

It helps you uncover which keywords are ranking for specific products.

So, for example, if you find a bestselling item on Amazon, like one of those wire baskets shown in the screenshot, you can copy its ASIN (Amazon Standard Identification Number) and paste it into Keyword Scout.

This will reveal all the keywords that product ranks for.

It’s a fantastic way to discover new opportunities and refine your search.

I've got both written and video tutorials available on this tool — embedding them below so you can learn more about Keyword Scout in the best possible way.

-: Learn How To Use Jungle Scout Keyword Scout :-

Or Read Here: Learn How to Use Jungle Scout Keyword Scout for Amazon Keyword Research 

Use Product Tracker for In-Depth Research

I also suggest adding those products to your Product Tracker, another great tool within Jungle Scout.

The Product Tracker lets you monitor performance over time, so you’re not just taking a single snapshot, you’re watching trends unfold.

My playlist of Jungle Scout tutorials also includes a video on Product Tracker.

Hit the play button below to watch it without having to leave this page.

-: Watch the Tutorial Here :-

Or click the link below to access my written guide on it.

Read Here: Jungle Scout Product Tracker Tutorial and Review

Why You Should Still Look Beyond the Score

Product Tracker gives real-time insight into how a product behaves over days, weeks, or even months.

You can see if sales are steady, rising, or dropping, which helps you decide if it’s worth jumping in.

That said, even with a high Opportunity Score, it’s always good to think a step ahead.

For example, sometimes a product might score a 9 or 10, but it turns out to be seasonal, like Christmas lights in December.

Or maybe it’s trending for now, but the profit margins are razor-thin because shipping costs from China are high, or import tariffs are cutting into earnings.

Think of it like this…

Let's say, you're importing a product into the US.

It costs you just $1 to manufacture and ship.

At first, that sounds like a solid deal.

But once it's on Amazon, the highest you can sell it for is only $6.

With all the fees, marketing, and logistics costs, your margin ends up razor-thin.

In a case like that, even if the product has an Opportunity Score of 6 to 10, it might not actually be a profitable option for you.

That’s why context matters so much, you need to think beyond the score and look at the full business picture.

What makes this tool even more dynamic is that the Opportunity Score isn’t fixed.

It can change from day to day because it’s based on live data like sales numbers and current competition.

That means what looks like a hot niche today might cool off by next week.

Because of this, I highly recommend using the Product Tracker in Jungle Scout to watch the trends over time.

That way, you’re not basing your decision on just one data snapshot, you’re observing how the product performs consistently, which is way more reliable.

-: Gentle Reminder :-

Get the Best Discount Deals on Jungle Scout

You Control What Gets Scored

Another interesting aspect of how the Opportunity Score works is that it’s not just a fixed number that you have to accept as-is.

The score you see is based on the listings that are showing on your screen at the moment you run the Jungle Scout extension.

That means you actually have some control over what listings are included in the calculation.

Let me explain that a bit more.

When you search for a product on Amazon, Jungle Scout shows you a list of results.

Those listings, maybe the top 50 or so, are the ones the extension looks at to figure out the Opportunity Score.

But what if some of those listings aren’t exactly what you’re interested in?

For example, maybe you’re researching “kitchen scissors,” but the results also include garden shears or crafting scissors.

These extra listings can mess with the accuracy of the score because they don’t really belong in your specific product niche.

The good news is, you can remove listings that don’t match what you’re looking for.

Jungle Scout lets you uncheck or hide those listings right in the extension.

When you do this, it updates the data and recalculates the Opportunity Score based only on the listings you’ve kept.

This helps give you a clearer, more accurate idea of whether your exact product has strong potential.

You can also load more listings by scrolling down and clicking the “Load More” button.

This brings in more products related to your search keyword and includes them in the score calculation.

So if the first page doesn’t give you enough information, or you want to see a bigger picture of the market, you can pull in extra results and get a more complete analysis.

In simple terms, by either removing listings that don’t fit or loading more that do, you can shape what Jungle Scout is analyzing.

As a result, the Opportunity Score might go up or down based on what’s included.

This feature is great because it lets you zoom in on a specific type of product or explore a broader niche, depending on your research goals.

What to Do If the Score Doesn’t Show

Now, you might run into a situation where the Opportunity Score just doesn’t appear at all in your extension.

Don’t worry! There are a few common reasons for that, and I’ll walk you through how to fix it.

Step 1: Refresh the Extension

First, make sure you’re using the most up-to-date version of the Jungle Scout Chrome Extension.

Normally, it updates automatically, but you can manually refresh it by toggling the extension off and then back on again.

You can do this by clicking the puzzle icon in your browser, finding Jungle Scout in the list, and switching it off, then on again.

That simple move often fixes the issue right away.

Step 2: Use the Right Amazon Page

Also, double-check that you’re actually on an Amazon product results page before launching the extension.

The Opportunity Score won’t appear if you’re on a single product’s detail page.

Why?

Because the tool needs to compare multiple listings in order to calculate things like demand and competition.

For instance, if you’re looking at a single item like a “table basket with a lid,” you’ll need to go back to the search results page for that keyword, where Amazon shows a whole list of products, before running the extension.

If you're still having trouble, there's a help link you can click that will open an Amazon page.

When you open that and run the extension, the Opportunity Score should pop up in the upper-right corner.

Step 3: Enable the LQS Column

If it doesn't, there might be one more setting to adjust.

Make sure the LQS column, that stands for Listing Quality Score, is enabled in your view settings.

You can do this by clicking the “Customize View” option inside the Jungle Scout extension.

From there, just check the box next to “LQS” and the data should refresh.

In case you’re wondering, the Listing Quality Score, or LQS, is another super useful metric.

It helps you judge how well listings are optimized; things like image quality, keyword use, title length, and bullet points.

I have a full video and blog post that dives into what LQS is and how to use it, so if you’re curious, definitely check that out.

-: Learn What Is LQS? :-

Or, Check My Blog Here: What Is LQS In Jungle Scout?

Basically, when LQS is enabled, it works alongside the Opportunity Score to give you a more well-rounded understanding of what’s going on in a niche.

Step 4: Reinstall the Extension

Once you turn on LQS and the Opportunity Score still doesn’t show up, your best move is to uninstall and reinstall the extension.

This often solves any lingering issues.

I actually have a video tutorial explaining how to do this step-by-step, you can watch it down below.

-: Learn How To Use Jungle Scout Chrome Extension :-

But to summarize quickly: Just go to your Chrome Extensions page, find Jungle Scout, and click “Remove.”

Then log into your Jungle Scout account, find the extension section in the left-hand menu, and reinstall it from there.

It works on both Chrome and Firefox, so just choose the browser you’re using and follow the prompts.

Sometimes, if the extension icon disappears from your browser completely, reinstalling is the simplest fix.

And don’t worry, it’s quick and easy.

Just download it again using the button I’ve provided below.

Download Jungle Scout Chrome Extension on Your Browser Now!

Once installed, the extension should pop right back up in the top-right corner of your browser window, ready to go.

Wrapping Up: What You’ve Learned

So, to recap a bit, the Opportunity Score is a valuable tool in the Jungle Scout Chrome Extension that helps you evaluate potential product niches at a glance.

It pulls together data on demand, competition, and listing quality to give you a score between 1 and 10.

But as helpful as that score is, you still need to do your own digging; look at the full picture, test keywords, use Keyword Scout, and track listings with the Product Tracker.

Always be mindful of things like margins, seasonality, and market saturation.

I also recommend playing around with the filters, loading more results, and removing irrelevant listings to really tailor the analysis to your needs.

These tweaks can help you discover hidden opportunities that might not be obvious at first glance.

And don’t forget to keep your extension up to date and troubleshoot if anything seems off.

Finally, if you want to master Jungle Scout and use it to its fullest potential, check out my entire tutorial playlist.

Dive into My Collection of Jungle Scout Tutorials!

I’ve created over 150 in-depth videos and guides, covering everything from keyword research to tracking performance and beyond.

And yes, the best discounts for Jungle Scout are also there for you, so don’t miss those!

Get the Best Discount Deals on Jungle Scout

Thanks for sticking with me through this article.

I hope you found it super helpful, and I wish you great success in your Amazon journey.

Until next time, take care and talk soon!