Sellerboard Cashflow: A Simple Guide for Amazon Sellers

Have you ever looked at your Amazon balance and thought, “Wait, where did all my money go?”

You’re not alone.

As sellers, we deal with constant inflows and outflows, sales coming in, PPC campaigns draining, inventory orders waiting to be paid, and Amazon fees silently taking their cut.

This movement of money is called cashflow, and if you don’t keep an eye on it, things can get messy fast.

That’s exactly why Sellerboard built its cashflow tool.

Instead of only showing profits and losses at the end of the month, it helps you see what’s happening right now, and even forecast what’s coming.

👉 Before I go deeper, a quick reminder: I’ve arranged a special 2-month free trial of Sellerboard for you.It’s the easiest way to test this feature without spending a dollar upfront.

Get Sellerboard 2 Months Free Trial

And if you’d like to see the tool in action, I actually invited Jenny Adams from Sellerboard onto my YouTube channel.

Together, we walked through Sellerboard from A to Z and shared best practices.

-: Learn How to Use Sellerboard from A to Z :-

Or if you prefer reading, here’s the written guide: How to use Sellerboard for Amazon - full tutorial.

BY THE WAY - Sellerboard also works for Shopify and Walmart sellers, the tools are similar, somewhat. I have prepared tutorials for you for those platofrms too, and prices are kinda similar.

Sellerboard for Shopify tutorial (blog post, and inside there is a video too).

Sellerboard for Walmart tutorial (only video for now).

Sellerboard 2 months free trial is available for Walmart and Shopify as well, just find it via the resource links above.

Why Cashflow Tracking Is Different From Profit Tracking

Most sellers check their Profit & Loss report (P&L) to see how their business is doing.

It tells you how much revenue came in and how much went out in expenses.

Useful, but here’s the catch: it only tells you the story of the past.

Cashflow, on the other hand, is about today and tomorrow.

It answers:

1. How much cash do I have available right now?

2. What will my balance look like after my next ad bill or inventory payment?

3. Can I safely withdraw money without hurting future operations?

So instead of waiting until the end of the month to discover you’re short, Sellerboard’s cashflow dashboard helps you prepare for those moments in advance.

To better understand how Sellerboard turns these insights into actionable data, read: What are Sellerboard reports and why do they matter.

How Sellerboard Shows Your Cashflow

Inside Sellerboard, the cashflow dashboard looks like a timeline of money movements.

Here’s what it highlights:

1. Money coming in: sales, reimbursements, and any other income.

2. Money going out: product costs, shipping, PPC, FBA fees, or investments.

3. Cash on hand: your current balance at that exact moment.

4. Forecast: based on your history, Sellerboard predicts how much cash you’ll likely have in the coming weeks or months.

Think of it like a weather forecast for your business finances.

If it’s sunny (plenty of cash available), you can comfortably place new orders or withdraw some profits.

If it shows clouds ahead (big expenses due), you know to hold off.

-: Gentle Reminder :-

Get Sellerboard 2 Months Free Trial

Why It Matters for Amazon Sellers

I’ll give you a simple scenario.

Imagine you’re profitable but whenever it’s time to reorder stock, you’re scrambling for cash.

That’s a classic cashflow issue.

On paper you look good, but in practice, you don’t have the funds ready when you need them.

With Sellerboard cashflow, you can clearly see:

1. How much you can reinvest in inventory today.

2. Whether you have enough left over for ads, fees, and returns.

3. The amount you can safely withdraw without breaking your cycle.

This level of clarity is what keeps a business running smoothly instead of constantly reacting to surprises.

👉 If you’d like to see how Sellerboard stacks up against other tools in the market, I did a full comparison here: Sellerboard vs Jungle Scout Review.

Making Smarter Decisions With Cashflow

Here’s how I personally use it.

Let’s say I have $12,000 sitting in my account.

I’m thinking about pulling $2,000 for myself and putting $8,000 into a supplier order.

Sellerboard will instantly show me the effect of those moves not just today, but in the weeks ahead.

Maybe it shows that after these payments, I’d be short of ad spend in two weeks.

I wouldn’t have been able to catch that information just by glancing at my balance.

And that’s the beauty of working with real-time cashflow data instead of gut feelings.

-: Gentle Reminder :-

Get Sellerboard 2 Months Free Trial

How to Set Up Sellerboard Cashflow

The good news?

You don’t need to be a finance expert to use this feature.

Once you connect your Amazon Seller Central account to Sellerboard, the tool automatically pulls in your sales, refunds, fees, and costs.

Here’s what you’ll want to do in the beginning:

1. Enter your product costs. Add your landed cost per unit (including shipping, customs, and prep fees). This ensures your cashflow forecast is realistic.

2. Add extra expenses. Things like VA salaries, external tools, or warehouse rent can be entered manually.

3. Set up recurring payments. If you know you pay $2,000 to your supplier every two months, you can schedule that so Sellerboard includes it in future forecasts.

Once that’s in place, the dashboard becomes your live control panel, constantly adjusting as sales come in or as expenses are added.

Reading the Report the Right Way

When you first look at the Sellerboard cashflow report, it might feel like a lot of numbers.

But break it down into two parts:

1. Actuals: This is what already happened. Think of it as your rear-view mirror.

2. Forecasts: These are projections, based on your habits. It’s like your GPS showing the road ahead.

A practical way to use both is this: rely on the actuals to understand where your money went, but use the forecasts to make decisions about upcoming orders, ad budgets, or payouts.

-: Gentle Reminder :-

Get Sellerboard 2 Months Free Trial

Common Mistakes Sellers Make With Cashflow

Even with a tool like Sellerboard, sellers sometimes trip up.

Here are the top ones I see:

1. Forgetting to add costs outside Amazon. If you pay freelancers or use off-Amazon services, leaving them out makes the forecast too optimistic.

2. Misjudging ad spend. PPC can swing wildly. If you suddenly double your budget, update it in Sellerboard so forecasts stay accurate.

3. Relying only on profits. Some sellers look at their profit and think they’re safe to withdraw. But if the timing of payouts doesn’t line up, you could still end up short.

4. Not reviewing regularly. Cash flow isn’t “set it and forget it.” I recommend checking at least weekly.

How Accurate Is Sellerboard Cashflow?

This is a fair question.

Many sellers wonder if the numbers can really be trusted.

From my experience and what other sellers have shared, the data is very accurate because it's pulled straight from Amazon’s data.

The forecast side is only as good as the inputs.

If you keep your costs and recurring expenses up to date, it’s pretty reliable.

If you’d like a deeper dive into this topic, I wrote a full review here: Is Sellerboard accurate? My honest review.

When to Rely on Forecasts vs. Real-Time Numbers

1. Forecasts are best for planning. Want to know if you can afford that $15,000 inventory order next month? That’s where forecasts shine.

2. Real-time numbers are best for decisions today. For example, deciding how much cash you can safely withdraw this week.

Balancing both gives you a solid picture of your business’s health.

Final Thoughts

Cashflow isn’t the most glamorous part of running an Amazon business, but it’s one of the most critical.

The truth is, many sellers don’t fail because of poor sales; they fail because they run out of cash at the wrong time.

Sellerboard’s cashflow feature is designed to keep that from happening by giving you a clear, up-to-date picture of your money.

If you haven’t tried it yet, I strongly recommend giving it a go.

👉 Grab your 2-month free trial of Sellerboard and see how it changes the way you manage your Amazon finances.

-: Gentle Reminder :-

Get Sellerboard 2 Months Free Trial

And if you want to explore alternatives too, I’ve covered that here: Sellerboard alternatives.

P.S. - I also have an in-depth Sellerboard vs SellerToolKit review. Enjoy!