Sellerboard vs Shopkeeper App - Which Profit Dashboard Fits Your Amazon Store?

Ever caught yourself staring at two open tabs — Sellerboard and Shopkeeper app — wondering which one will show the truest picture of your Amazon profits?

If so, keep reading, because in this guide, I’ll walk you through everything I’ve learned after eight years of selling (and sweating) on Amazon FBA.

===

Heads up! An extended 2-month free trial for Sellerboard is waiting for you — click the bright button below.

Claim Your Sellerboard 2-Month Free Trial

If you choose to start your free Sellerboard trial through this button, I may earn a commission, but it costs you nothing extra and helps keep this blog running. :)

===

Also, right below, I’ve embedded my full Sellerboard tutorial with Jenny Adams from the company.

We covered every tab, every toggle, and a bunch of best-practice nuggets.

Feel free to hit play and follow along while you read.

The Big Picture at a Glance

Core Mission

• Sellerboard: Laser-focused on precise profit analytics, reimbursements, and real-time cost tracking for every Amazon fee imaginable.

• Shopkeeper: An all-in-one dashboard that blends profit & loss, inventory, PPC analytics, and customizable widgets in a single view.

Marketplace Coverage

• Both tools connect to every Amazon marketplace you’ll likely sell in — North America, Europe, the Middle East, and beyond.

Free-trial Length

• Sellerboard: 60 days (exclusive link via the button below).

• Shopkeeper: 14 days, no credit card required.

Claim Your Sellerboard 2-Month Free Trial

Tap this button any time you’re ready to test-drive Sellerboard risk-free. :)

Digging into Profit Analytics

Sellerboard

1. Tile-style dashboard lets you spot sales, refunds, PPC spend, and net profit at a glance.

2. 100+ Amazon fees tracked — from inbound shipping to labeling — so your bottom line isn’t padded or shaved unknowingly

3. Missed Profit metric (new) estimates dollars lost during stock-outs — super handy when you’re juggling seasonal spikes.

Shopkeeper

1. Real-time profit calculator factors 150+ hidden fees automatically.

2. Customizable tables & charts let you drag-and-drop widgets so your most important KPIs sit front and center.

3. Sales comparison widget (added May 2025) shows percentage change over custom periods with one click.

Inventory and Stock-Out Planning

1. Sellerboard Inventory Planner now flags Missed Profit for stock-outs and offers restock dates based on velocity.

2. Shopkeeper's “Master the Inventory Balancing Act” dashboard predicts when to reorder and how many units you’ll need.

PPC and Listing Extras

1. Sellerboard PPC Dashboard ties ad spend to real profit so you’re not fooled by ACoS alone.

2. Shopkeeper PPC analysis & campaign management is built-in from the Starter plan upward.

If you’re comparing listing-optimization suites too, I recently broke down Sellerboard vs Helium 10 — check out that deep dive for context on keyword tools and index checkers.

Pricing Breakdown

Both companies offer annual billing discounts around 20%, but Sellerboard edges out on raw monthly affordability in nearly every bracket.

Need the nitty-gritty on Sellerboard’s higher tiers?

I dissected them in my Sellerboard Enterprise Pricing Plan article.

Click the image below to read that now!

Where Each Tool Shines

Choose Sellerboard if …

1. You’re obsessed with penny-level accuracy and want every Amazon fee mapped line-by-line.

2. You plan to scale past 3K orders fast but still care about keeping subscription costs predictable.

3. You like extras such as automatic lost-inventory reimbursement filing and Review Request automation baked in.

Curious whether Sellerboard’s calculations stay on target?

I ran accuracy tests in this review — spoiler: the numbers matched my own spreadsheets to the cent.

Read Here: Is Sellerboard Accurate? I Compared It To My Actual Amazon Sales Results

Choose Shopkeeper if …

1. You prefer a single page that blends profit, PPC, and inventory widgets without hopping between modules.

2. You have big seasonal swings — Shopkeeper’s pay-as-you-grow model auto-adjusts pricing.

3. You value a very visual interface with drag-and-drop charts and Slack/email alerts for low stock.

Learning Curve and Support

1. Sellerboard ships with in-app tooltips plus live chat. My tutorial video (I shared above) walks you through every setting if you’d rather watch than read.

2. Shopkeeper offers a knowledge base, how-to videos, and a 24/7 chat desk.

Both dashboards connect in under five minutes through Amazon MWS or SP-API. No developer keys, no tears.

Common Questions

1. Can I run both together? Yes. If you’re in data-geek mode, syncing both for a month can highlight discrepancies — for me, variances were under 2%.

2. Will Sellerboard slow my Seller Central? No. The tool pulls reports through Amazon’s API; you won’t feel lag inside Seller Central.

3. Does Shopkeeper support EU VAT reports? Yep — VAT configuration & reports are included from the Starter tier.

My Take After 8 Years Selling

I’ve tried spreadsheets, I’ve tried doing math on napkins (never again). 

Sellerboard gave me the confidence to act on real profit, not revenue vibes.

Join My Udemy Fam :)

That said, a handful of sellers swear by Shopkeeper’s widget-heavy dashboard because it feels more visual and less “spreadsheety.”

Bottom line:

1. If you’re cost-sensitive and need profit precision, start with Sellerboard’s 60-day trial.

Claim Your Sellerboard 2-Month Free Trial

2. If you crave a single-screen command center and don’t mind a slightly higher entry fee, run Shopkeeper’s 14-day test.

Either way, make a decision this week — letting profit analytics slide is like driving blindfolded.

Until next time!

Good luck and keep crushing it — one clear profit snapshot at a time!

P.S. - Sellerboard is also good for Shopify sellers. Read the post here to see exactly how it works, there you'll also find 2 months free trial of Sellerboard for Shopify!