Top 3 Best Amazon Keyword Research Tools for Search Volume and Competitor Keywords

If you're selling on Amazon or just starting to learn, using the right keyword research tools can really help your products show up when people search.

In this article, I’ll show you three keyword tools I personally use and trust.

These tools can help you find the most searched keywords, check how often people look for them, and even discover what keywords your competitors are using.

I’ve also included free accounts, promo codes, and full video tutorials that explain how to use each tool step-by-step.

So, let's dive right in!

1. Helium 10 – Great for Product and Keyword Research

The first tool I recommend is Helium 10.

It’s one of the most popular tools for Amazon sellers who want to find strong keywords and better product ideas.

With Helium 10, you can:

• Find the best keywords for your Amazon listings.

• Check keyword search volume and trends.

• Do Amazon product research alongside keyword research. Both of these go hand in hand.

When you search for a good product to sell, you also need to make sure the keywords people use to find it are easy to rank for — and Helium 10 helps you do both.

To help you get started, I've got a free Helium 10 account offer for you.

You can click the button below to create yours now!

Get Free Access to Helium 10 – Sign Up Today!

Let me also share the best discount coupon codes so you can save money if you decide to go with a paid plan:

• Use code VOVA10 to receive a 10% discount for life.

• Use code VOVA6M20 to enjoy 20% off your first six months.

Need help learning how to use it?

Click the button below to access my Helium 10 playlist with over 200 tutorial videos included.

Dive into My Collection of 200+ Helium 10 Tutorials!

These videos walk you through each tool inside Helium 10 — from the basic ones to the more advanced ones.

You can also search inside the playlist to find exactly what you’re looking for.

2. Keyword Scout by Jungle Scout – Smart Keyword Finder

The second tool on the list is called Keyword Scout, and it’s part of Jungle Scout — another favorite for Amazon sellers.

Keyword Scout helps you:

1. Find keywords for your products

2. See how often people search for each one

3. Do reverse ASIN lookups to find keywords your competitors use

Right below, I've added a button with the best discount for Jungle Scout.

Click it to get started with the full version for less.

Get the Best Deals on Jungle Scout Inside

I've also got a step-by-step video tutorial on how to use Keyword Scout from beginning to end.

Whether you're new or experienced, this guide makes things clear and easy to follow.

To help you go even further, I’ve added a Jungle Scout tutorial playlist below.

It has over 150 tutorial videos, showing you how to use every part of the tool — from keyword research to product tracking and listing building.

Dive into My Collection of Jungle Scout Tutorials!

3. Sellerise – Helpful Tool with Free Trial

The third keyword research tool is Sellerise.

This one is newer, but it’s full of smart tools to help you understand how your products and keywords are doing.

With Sellerise, you can:

1. Find keywords and see how they perform

2. Analyze your listings

3. Track performance over time

What’s great is that you can try it before you pay.

I’ve included a button below for a free Sellerise trial, along with a 10% recurring discount if you decide to keep using it.

Sellerise Free Trial and Account + 10% OFF Lifetime

To make sure you understand how it works, I’ve also added a video tutorial that shows how to use Sellerise’s keyword tool step-by-step.

Want to learn about all the tools Sellerise offers?

Watch my detailed tutorial available, broken into smaller parts so it’s easy to follow.

Or read through this article:

Mastering Sellerise: A Comprehensive Tutorial & Review with Dima Kubrak

And just like with the other tools, there’s a playlist where you can watch all the Sellerise videos in one place.

Dive into My Playlist of Sellerise Tutorials

Final Tip Before You Go

Each of these keyword tools — Helium 10, Jungle Scout, and Sellerise — has its own strengths.

They can help you find what people are really searching for on Amazon, improve your listings, and learn what your competitors are doing.

Feel free to test them using the free trials or accounts, and see which one works best for you.

Thanks for reading — and good luck with your Amazon journey! 😊