How to Find the Perfect Amazon Keywords And Build A Killer Product Listing

Hey! Recently, I had the chance to sit down with Alok Bharti, a digital marketer with more than 12 years of experience in the industry.

It turned out to be an amazing interview packed with valuable, lesser-known tips for Amazon FBA sellers.

In this article, I’m going to share one of those key tips: how to discover the perfect Amazon keywords and create a strong product listing that helps boost your sales, even if you don’t think of yourself as a writer.

If you’d like, you can also watch the video below for a quick recap.

But if you prefer a written guide, this article is your go-to resource.

Why Keywords Matter When Choosing an Amazon Product

When choosing a product to sell, finding the right keywords is a great way to figure out if it’s a good option.

For example, let’s say you discover that lots of people on Amazon have been searching for “gardening shovels” for a long time.

This search term becomes what we call a keyword.

Now, if this keyword has been gaining popularity for a few years and there isn’t too much competition, that’s a good sign.

You can think, “Aha! Maybe gardening shovels are worth considering.”

Of course, there are still many other factors you’ll want to explore before jumping into selling.

But if you do decide to move forward, the next important step is to find other strong keywords related to your product.

Why You Need More Than One Keyword for Your Product

Let's stick with the gardening shovels' example.

Not everyone will search for them using the same name.

Some might call it something else, and others might search with a brand name instead.

You’ll want to include all the relevant terms in your product listing so your item shows up when people search for them on Amazon.

So, you’ll need to do some keyword research and put together a list.

This list might include terms like “garden shovel,” “gardening tool,” “garden tools,” “garden shovel gift,” “shovel garden,” “cleaning shovel,” and many more.

What you’re really trying to do is find the core group of keywords — this is called the semantic core.

Now, doing this by hand just isn’t practical.

You’ll need software to help.

Personally, I use tools like Helium 10, Jungle Scout, etc.

There are also many other great tools out there designed to help with Amazon keyword research.

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Explore Best Tools For Amazon Keyword Research: Top 3 Best Amazon Keyword Research Tools for Search Volume and Competitor Keywords

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How to Build a Strong Amazon Product Title with Keywords

Once you’ve gathered your list of main keywords, it’s time to build your product listing.

You want the keywords to sound natural when you include them.

They should fit into sentences that clearly describe your product.

For example, your product title might read: “Big Gardening Shovel for Indoor Gardening.”

That one title alone includes three key terms — “gardening shovel,” “big gardening shovel,” and “indoor gardening.”

Next, you can add attribute keywords to further enhance your message, like “with sharp blade,” “long ergonomic handle,” or even “lifetime warranty.”

A quick tip though — adding a lifetime warranty to your title can be tricky.

Amazon has certain rules about that, so be careful.

But in general, you want to build a product title that includes your top-performing keywords.

Where to Use Keywords in Bullet Points and Descriptions

Beyond the title, you also have bullet points and a product description on Amazon.

These areas give you even more space to include helpful information about your product.

You’ll want to naturally add your keywords here, too.

That way, when people search for those terms, your product will show up.

Why High-Quality Images Matter Alongside Keywords

After building your listing with strong keywords, you’ll also need to add high-quality pictures.

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Read This Guide To Improve Your Listing Images: 3 Amazing Tips to Create Stunning Listing Images

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The goal is simple: When shoppers land on your product page, you want them to like what they see — and buy it!

That’s really important.

Should You Write Your Listing Yourself or Outsource It?

Now, if you’re a beginner Amazon seller and you haven’t studied copywriting or marketing, you might wonder, “How do I know what kind of pictures to include for something like a gardening shovel?”

On Amazon, the way you present your product — both through keywords and images — plays a huge role in your success.

Since I have a background in marketing and copywriting, I know how to write effective bullet points and craft a great title.

But not everyone has that experience, and that’s totally fine.

This is where getting some external help can really make a difference.

You can easily outsource this part.

For example, I know sellers who aren’t fluent in English — they still manage to do well on Amazon because they hire experts to write their listings for them.

Final Thoughts: Build Listings That Sell With the Right Keywords

The key takeaway here: You need to find the perfect keywords for your product so you can create a listing that actually sells.

There are tools to help you with keyword research, and there’s a proven process to follow when building your listing.

But if you’re unsure about how to put it all together, don’t be afraid to hire someone with experience.

Your product listing is the face of your product.

Shoppers will only click “Add to Cart” if they like what they see.

Everything depends on having a listing that’s clear, natural, and really highlights your product — and keywords are a huge part of making that happen.

Until next time, happy selling!

Read Next : How To Start Selling On Amazon (Private Label Model Explained Step By Step)