Unitix Review - Amazon PPC Agency: How Can Unitix Boost Your Sales - FAQ, Case Studies, Software

Ever wondered how some Amazon sellers quickly rise to the top and boost their sales?

If you’re looking to take your Amazon business to the next level, understanding the right tools and strategies is key.

I interviewed two awesome people from Unitix, named Alex and Rostyslav.

Unitix is an Amazon PPC agency that specializes in helping sellers increase their profits through expert pay-per-click management

I also welcome you to get a free PPC audit + 10% OFF Unitix services. This is a link to their Telegram.

You can simply mention my name, Vova Even, to get the bonus above, if you use any other way of communication with them.

And recently, I had the opportunity to dive into an exciting topic on my YouTube channel. 

In our discussion, we explored how Unitix can be a valuable partner for Amazon sellers looking to enhance their advertising efforts. 

They are trusted partners of big names like Helium 10 and Jungle Scout, which speaks volumes about their credibility.

During the video review, we looked closely at their services, showcased real-life case studies, and evaluated whether partnering with Unitix could be the right choice for you. 

Alex, the CEO of Unitix, along with Rostyslav, the PPC Team Lead, shared valuable insights on optimizing your listings and running successful PPC campaigns to improve your organic rankings. 

We also examined four real case studies and took a look at their advanced PPC software that is designed to help sellers achieve the best results.

If you’re curious about how Unitix can support your Amazon journey, keep reading! 

You’ll find a wealth of information that can help you make informed decisions. 

Brr. The button below offers a free Amazon PPC and listing audit from Unitix, along with an exclusive 10% discount on their services. 

Just remember to mention my name, Vova, when you reach out.

Free Amazon PPC & Listing Audit From Unitix (+10% Off Their Services

Now, let’s explore how you can take your Amazon business to new heights together!

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Introduction

Vova: Hey! Hope you’re having a great day. 

Today, we’re diving into a detailed review of Unitix, an Amazon PPC agency. 

In this article, we’ll be looking at how Unitix can support Amazon sellers like you with managing and optimizing PPC campaigns. 

Our goal is to explore who they are, what they offer, and how their work impacts their clients. 

We’ll also go over some case studies that show real results, helping you decide if partnering with a PPC agency — specifically Unitix — might be the right choice for you.

In this review, we’ll walk through everything you need to know about their approach, values, and how they support sellers in building more effective PPC strategies. 

A while back, we did a similar review in Russian, and it received a lot of positive feedback. 

Many people in our community even started working with Unitix after that. 

So, now we’re doing this in English, and I think you’re going to find it helpful.

Below, I'm also including an offer for a free PPC audit of your Amazon seller account, courtesy of Unitix. 

Plus, there’s a 10% discount available on their services. 

Free Amazon PPC & Listing Audit From Unitix (+10% Off Their Services

This will connect you directly to the Unitix team, where you can chat with them and see how they can support your Amazon PPC needs.

For those who might not have Telegram, don’t worry — you can also use the link to the Unitix website: https://unitix.pro/. 

When you reach out to the team, please remember to mention my name — Vova Even, Amazon seller — so they’ll know I sent you. 

That way, you’ll get access to the free audit, the discount, and any additional support they provide. :)

Meet My Guests – Alex and Rostyslav

Vova: Today, I’m joined by Alex, the CEO of Unitix, and Rostyslav — who we also call Ros/Rostic. 

He’s the PPC Team Lead. 

Guys, could you introduce yourselves? 

After that, we’ll dive into what Unitix does, how they work with Amazon sellers, and take a look at some real-life case studies. 

I think you’ll find it interesting. Thanks, everyone!

Alex: Hi Vova, hi everyone! 

My name is Alex, and I’m the CEO of Unitix Agency. 

We’re an Amazon advertising agency, and today I’m here with Ros, our PPC Team Lead. 

Together, we’d like to share a bit about our company, the services we provide, and the ways we can support your business. 

We’ll cover what our agency does, how we approach our work, and why partnering with us could benefit your Amazon business.

Our primary expertise is in PPC management, but we also work with listings, photos, A+ content, and text optimization. 

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A Quick Look at Unitix as a Company

Alex: In short, we offer a full range of services to meet most of our clients’ needs, starting from the moment their products reach Amazon’s warehouses. 

Our agency has been active in this field for over three years, and during that time, we’ve grown significantly. 

We’ve become an Amazon-verified partner and an Amazon software partner, as well as a Google partner. 

We also collaborate with well-known companies in the Amazon space, like Helium 10 and Jungle Scout, among others.

To keep our skills sharp, we frequently engage in cross-training with other companies, including some of our competitors. 

We share knowledge, pick up new strategies, and continually expand the expertise of our team. 

This includes testing different hypotheses and strategies, which helps us learn what works best. 

We believe that if we stop learning and improving, we won’t be able to keep up in this industry. 

So, maintaining a high level of education and growth within our team is a top priority.

Our team is solid and experienced. 

Many of our core team members have been with us since the agency was founded, and we’re very proud of their dedication and knowledge. 

Today, we’ll go over how we work with clients, what’s most important to us in these partnerships, and how we aim to make our collaboration with clients efficient and productive. 

Now, Ros, I’ll let you take over to explain how we communicate with clients and what we value most in these interactions.

Rostyslav: Hi everyone! The most important thing for us is to provide as much value as possible when we work with clients. 

Unitix Workflow

Starting Strong with an Audit

Rostyslav: Let’s go over the steps in our process, starting with the Audit. 

The Audit is always the first stage because we need to know if and how we can help. 

This part is key for us, as not all clients benefit from PPC alone; for some, PPC work might not be enough to reach profitability on Amazon.

The initial step, therefore, is the Audit. 

To carry out this Audit, we first gather basic information, like product margins, and obtain permissions for the campaign manager and our software. 

This software connects to general statistics from your account, helping us understand how well your product or account is currently performing.

Once we have that access, we analyze two main areas: the listing itself and the PPC setup. 

For the listing, we look at basic elements, such as photos, SEO optimization, and whether the listing has key sections like A+ content, video, and reviews. 

We also consider the overall rating of the listing. 

Based on this information, we can draw some initial conclusions about whether the listing is ready for PPC.

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Sometimes, during an Audit, we’ll see listings that lack infographics, A+ content, or reviews. 

In cases like these, we may recommend improving these areas before we start any PPC campaigns. 

We might guide the client to our team or another team that handles listings, so the listing has a strong foundation to work with PPC. 

Without these essentials, sending traffic to the listing can lead to poor results, which is something we always want to avoid. 

This is the basic approach to our listing audit.

The other part of our process involves the PPC structure audit. 

Evaluating the PPC Structure

Rostyslav: If the product has a history of PPC activity, we need to carefully analyze what has been done so far. 

This means checking whether all possible types of campaigns have been utilized. 

For example, we look at whether keyword targeting is relevant and if the product has been using strategies like product targeting, category targeting, and auto-campaigns. 

We also examine whether the optimization steps taken were effective. 

There’s a lot to consider here, so we go over each detail thoroughly.

After this audit, we almost always schedule a call with the client to discuss everything in depth. 

It’s not a simple written review or checklist; we prefer having a live conversation with clients. 

This allows us to get to the heart of any issues. 

Sometimes we can point out areas that need improvement, but other times, a call reveals specific reasons behind certain choices or challenges.

For instance, during these calls, we may find out that a listing lacks A+ content because it’s already in development. 

Or maybe a client isn’t using certain types of ads due to limited budgets. 

There are factors that don’t always show up in the audit alone, which is why this direct conversation helps us gain a full understanding of each client’s situation. 

So, having these discussions gives us and the client a clear, shared view of what’s going on and what needs attention.

To help our clients, we need to gather all the necessary information. 

After we complete the audit, we create a clear plan for how to move forward with the product. 

This plan includes suggestions for improvement, if possible. 

Sometimes, clients come to us feeling they already have good results and wonder if we can achieve even more. 

In those situations, it is important for us to be honest about what we can realistically improve. 

Occasionally, we might find that the client is already doing an excellent job. 

In such cases, we can offer a few small suggestions, but overall, we encourage them to continue with their current strategies.

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When clients reach out for an audit, they should not feel anxious. 

It does not always mean that they need our help. 

Sometimes, we might just provide minor recommendations, and that is perfectly fine. 

Types of Amazon PPC Audit Done at Unitix

Rostyslav: We offer two types of audits to cater to different needs. 

The first is a free audit, which gives clients an overview of their current situation. 

The second is a paid audit, which includes a more detailed analysis of their niche and competitors. 

This type of audit requires more time and effort because we gather a comprehensive semantic core.

Creating this semantic core involves collecting relevant keywords and phrases related to the product, which can take a significant amount of time. 

This deep analysis helps us understand the competitive landscape better and allows us to provide informed suggestions to our clients. 

Ultimately, whether a client chooses the free or paid audit, our goal is to provide valuable insights and strategies that align with their business needs.

When we carry out a paid audit, we can provide additional insights because we take a closer look at your product’s specific situation, its niche, and current PPC efforts. 

This approach gives us a better understanding of the details, allowing us to offer more comprehensive recommendations. 

If you're interested in this level of analysis, it is available as an additional, paid audit.

Launching the Product

Rostyslav: The first step in our process is always the audit. 

Once that is complete, and if we both agree on the terms of our collaboration, we move to the next step, which is the launch. 

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During this stage, we begin building a targeted list of keywords, known as the semantic core, and we start designing the advertising structures for your product. 

If we performed only a free audit initially, we now gather this information as we move into launch.

A common question we get at this point is whether we stop your existing ad campaigns when we take over managing the account. 

The answer depends on the performance of the current campaigns. 

We carefully review each one to see if any are already working well. 

If a campaign shows promising results, we keep it running and continue to manage it, treating it as one of our own. 

On the other hand, if certain campaigns do not perform well, we typically pause them. 

This decision is made based on how each campaign is contributing to the product’s overall performance.

As we create the advertising structure, we also set up details like daily and monthly budgets, define key targets for the first two weeks and for the first month, and establish overall goals. 

Some products, for example, have specific profit goals from the beginning, which we take into account as we set up the ad strategies.

If there are limits on the budget, we work with those constraints, planning carefully to ensure the spending fits the client’s goals. 

Some clients are willing to spend more right now to drive more sales quickly and reach better rankings, even if it means lower profit in the short term. 

For them, the goal is to gain higher profits down the road by achieving strong positions sooner. 

This flexibility allows us to tailor our approach based on each client’s priorities.

At this point, we adjust the finer details, finalize the list of keywords (semantic core), and set up the ad structures. 

This is essentially the second main phase of our work. 

Optimizing the Campaign

Rostyslav: The third phase involves routine tasks, where we focus on the ongoing optimization of the campaigns. 

We refer to this stage as routine maintenance. 

Here, we handle regular improvements, keep up steady communication, and work through any updates the client might want.

In terms of communication, we aim to be very flexible. 

We typically recommend holding a meeting every two weeks to stay updated and review how things are progressing. 

This meeting is a chance for both us and the client to review what’s working, discuss impressions, and decide on any needed adjustments. 

During this phase, we continuously optimize the PPC campaigns, launching new ones when needed and monitoring how the older ones are performing. 

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We also analyze metrics closely, allowing us to fine-tune our strategies based on the data we collect.

This ongoing review and adjustment are what define the third and final stage of our work. 

This phase includes regular reporting and updates so clients know exactly how the campaigns are performing and understand any changes we make along the way.

We prepare weekly reports that cover key performance metrics. 

This includes an overview of general sales, the ACoS and TACoS percentages, and the balance between organic and ad-driven sales. 

These reports vary depending on the data we have access to, as not every client shares the same information.

For example, some clients only give us access to the campaign manager, so we can only view advertising results. 

This setup isn’t ideal because it limits our understanding of how organic sales are performing. 

In these situations, we always encourage clients to share as much data as they’re comfortable with, as it helps us provide a fuller, more accurate report.

The reports we prepare focus primarily on metrics, but we can also create more detailed, text-based reports if that suits a client better. 

We’re flexible here, aiming to meet each client’s preferences.

Overall, we see ads as a valuable tool for driving sales, but it’s not an all-powerful solution. 

To truly succeed, a broader approach is needed—one that looks beyond just PPC. 

This brings us to a new topic, where we’ll discuss common mistakes we’ve observed in our experience.

Time Needed to Complete the Audit

Vova: Before we move on to discussing common mistakes, let’s talk about how long each of these steps typically takes. 

For instance, when a client requests an audit, whether it’s a free or paid one, they may wonder how many days it’ll be before they see results. 

Can you give a breakdown of the timing for each step?

Rostyslav: Sure. To complete an audit, we usually need a few days. 

However, we often have a line of audits already in progress, which affects the timing. 

On average, clients can expect about five days for their audit to be ready. 

This is due to the number of requests we regularly handle. 

When a new audit request comes in, there are typically three to five others already in line, which makes five days a reliable estimate.

Time Needed to Launch the Product

Rostyslav: For the second step, the actual launch of the product, the setup usually takes up to three days. 

But if we’ve already completed a paid audit, where we’ve gathered the semantic core and set up the foundational work, the launch phase can be quicker, often taking just one or two days at most.

Vova: When you talk about launching the product, are you specifically referring to launching PPC campaigns for the product?

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Rostyslav: Yes, exactly. By “launch,” I mean starting the PPC campaigns. 

Right now, we’re only talking about PPC. 

If someone doesn’t have their listing prepared yet — like the listing text, photos, or other key elements — that will take additional time to set up before PPC even begins. 

But here, we’re focused on the PPC aspect alone.

Time Needed for Optimization

Rostyslav: For the third step, this is actually an ongoing part of working with a product. 

PPC isn’t something you set up for a few months and then forget. 

Many new Amazon sellers think they can run PPC for a short period, pause it, and that sales will continue just as before. 

In reality, PPC generally needs to run continuously over the lifetime of the product to keep sales consistent. 

Of course, there are rare products — maybe about 1% of them — that perform well without any advertising. 

But for 99% of products, PPC is essential throughout the product’s life. 

So, keep in mind that PPC is usually there for the long haul.

Vova: Alright, I think that clears things up. 

So, audits take about five days, keeping in mind there’s usually a queue. 

Then it takes a couple of days to launch the campaigns. 

After that, you continue working with the ASIN for as long as the client decides to keep working with you. 

The goal here, of course, is to help increase profits and improve organic rankings.

Rostyslav: Exactly, that's right. 

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Common PPC Advertising Mistakes and How to Avoid Them

Rostyslav: Now, let’s dive into the common mistakes. 

Mistake #1 – Relying Solely on Advertising

Rostyslav: The first one, as I mentioned earlier, is relying only on advertising. 

The mistake here is when a seller brings a product to Amazon, creates a listing, and then hands it over to a PPC manager or agency without making any other improvements. 

Technically, this approach can work, but it won’t bring the best results if you just rely on ads alone.

To see better results, you need a more comprehensive strategy. 

Start by fine-tuning your SEO. 

Adjust keywords based on how they’re performing in your ads. 

Experiment with different main images, titles, and other listing elements to increase your click-through rate and conversion rate. 

It’s also essential to pay close attention to reviews. 

As you receive reviews, analyze them carefully. 

If you see negative feedback, figure out what’s wrong and think about what changes you can make to improve the product and avoid similar feedback in the future.

There are many other important tasks outside of PPC to consider as well.

Mistake #2 – Inventory Mismanagement

Rostyslav: The second major mistake we often see is with stock management. 

It’s common for new Amazon sellers to start with a small inventory, which makes sense as a way to test how well a product will sell. 

However, the problem arises if the product does sell well, because it often results in running out of stock quickly. 

Running out of stock on Amazon affects your overall performance. 

When Amazon’s algorithm sees that you frequently run out, it may treat your product as less reliable. 

This means that when you do restock, you might not see the same sales numbers as before.

For example, let’s say your product was selling about 50 units per week with a 30% ACoS rate. 

If you go out of stock for a month, there’s a chance your numbers will look weaker when you’re back in stock. 

That’s why it’s crucial to avoid stockouts as much as possible. 

Keep a close eye on your inventory, and adjust your advertising and pricing strategies based on how much stock you have available.

It’s best to have someone dedicated to managing stock, as this is a crucial part of an Amazon business. 

Inventory control is a significant responsibility and directly impacts your business's performance. 

This focus on stock management is what we highlighted as the second big mistake.

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Mistake #3 – Wrong Approach to Calculating Profit Margin

Rostyslav: Now, onto the third mistake, which is incorrect profit margin calculations.

Many new Amazon sellers overlook certain fees or may not fully understand how the costs work. 

Amazon has several fees that need to be factored in to avoid unpleasant surprises later on. 

These include the FBA fee if you use Fulfillment by Amazon, as well as a referral fee charged for each sale. 

There’s also the storage fee, which can change depending on how long your product stays in an Amazon warehouse.

Beyond these, Amazon occasionally adds new fees, so it’s important to stay updated on any changes. 

For example, since the spring of this year, Amazon introduced a placement fee, which adds an extra cost for new stock. 

It’s essential to stay aware of these updates to manage your costs effectively.

When calculating your profit margins, make sure to consider the full range of expenses. 

For example, look at your product’s refund rate, which can vary by category. 

Knowing your niche’s average refund percentage will help in estimating losses from returns. 

Also, consider how much you’ll pay specialists who work on PPC (pay-per-click) advertising, listing optimization, and similar tasks. 

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Including these costs in your calculations is necessary for a clear view of your margins.

Here’s a small but valuable tip: for a product to be profitable on Amazon, aim for a margin of at least 30% before advertising costs. 

This can allow you some flexibility with pricing, especially when launching a product at a lower introductory price. 

But remember, at your target or regular price, a margin of 30% or more will give you a solid base for profitability on Amazon.

These are just a few of the main mistakes sellers make, though there are certainly many others. 

For now, I’ll let Alex take it from here to continue our discussion. 

Over to you, Alex.

Why a PPC Agency is Better Than Other Ad Management Options

Alex: Now, let me explain why choosing an agency to manage your advertising on Amazon can often be a better approach than other options. 

I’ll also go over how we work closely with our clients, keeping them in the loop through consistent communication.

When sellers launch their products on Amazon, they should know that about 25% of their total revenue will likely go toward advertising. 

The quality of your advertising manager has a direct impact on sales and overall business success. 

Advertising on Amazon plays a key role in helping your business grow, so managing it well is essential. 

The Three Main Ways to Manage Amazon Ads

Alex: There are three common ways to handle advertising on Amazon.

The first way is to manage it yourself. 

Many new sellers think this approach saves money, but there’s a catch: it requires spending countless hours learning the ins and outs of Amazon advertising, making mistakes along the way, and experimenting to find what works. 

While this method might look like the cheapest option, mistakes and lack of experience can make it the most expensive one in the long run.

The second option is to hire an in-house specialist. 

While this can be an effective way to handle advertising, it’s not without challenges. 

Finding and hiring a qualified PPC specialist is time-consuming, and understanding Amazon advertising enough to set goals and oversee this manager is necessary. 

Without a clear understanding of advertising or the skills to assign and manage tasks, you could end up spending hours on advertising, which brings you back to the first option. 

Additionally, if the in-house specialist is not highly experienced, they may still be learning at your expense. 

Even seasoned PPC managers sometimes lack a broad range of Amazon-specific experience, especially if they have only worked with a limited number of products.

The third option is to work with an agency or an external contractor. 

While I can’t speak for all agencies, I’ll focus on what we do at Unitix. 

Our agency has extensive experience in PPC advertising, and we’ve handled a wide variety of products and niches. 

This means that when a product comes to us, there’s a good chance we’ve already worked with a similar product or in the same niche. 

We understand which strategies work and which don’t, thanks to the knowledge we’ve built through working with different clients over time. 

Our team is proud of the expertise we bring, and we are committed to continuously growing our skills as a team.

Another significant benefit of working with an agency is time savings. 

Instead of spending hours learning complicated information about advertising, you can focus on what truly matters: growing your business and launching new products. 

We take on the workload, allowing you to direct your energy where it counts the most.

Our agency also uses its own software that helps us analyze advertising in a more detailed way. 

This technology allows us to make better, well-rounded decisions. 

We will revisit our software later, and Ros will explain what kind of data we gather and how we use it effectively.

Transparency and Reports while Working with Unitix

Alex: When it comes to working with our clients, we believe in total transparency and clear reporting. 

For every product we manage, we assign a specific team dedicated to that product. 

This team stays with your product throughout our entire partnership, ensuring that the same people handle your advertising. 

This consistency helps us achieve better results. 

Each manager typically works with their assigned products for several months or even years. 

This long-term relationship allows them to understand the unique features of your products and how to promote them effectively on Amazon.

Regarding transparency and reporting, clients can see our actions and results in their reports. 

They can check most of the important information in our software or through Amazon’s campaign manager. 

We are always ready to share what we have done, the tests we have conducted, and the outcomes we have achieved.

One important point to consider is that if you hire an in-house manager, they could leave your company at any time. 

If this happens, your business loses all the knowledge and expertise that person gained while working with you.

This situation can create a serious challenge for your business. 

In contrast, working with an agency offers stability. 

We continue to manage your products as long as you need our services. 

Our agency never leaves clients without advertising support.

Even if you have your own in-house specialist, it can be challenging to control their tasks and oversee their work effectively. 

An agency can take on many of these operational tasks, making your life easier.

Unitix Success Stories and Case Studies

Alex: Now, I’ll hand it over to Ros, who will share our success stories and explain how we work with data to help our clients achieve their goals.

Rostyslav: Yes, of course. Let’s take a look at some of our cases. 

First, I want to mention that we will show all the information using our personal software. 

What you see on your screen right now is a tool we developed specifically for our needs.

The graph displayed includes a few key metrics that I want to explain in this particular case.

In the graph, the green bars represent total sales, while the blue bars show sales generated through advertising. 

The red line indicates TACoS, which stands for Total Advertising Cost of Sales, and the yellow line shows the Cost Per Click (CPC). 

As you can see, this graph illustrates the growth we achieved. 

I want to explain how we accomplished this overall.

Case Study #1

Rostyslav: When we started working on this project, we faced a key challenge: the client did not have much budget to invest. 

They were not in a position to spend a lot of money upfront to promote their product, expecting to lose some money at the beginning in order to earn it back later. 

This limited the actual sales and budget available for our efforts.

As we move forward, you will see data for various products, which gives us a broad view of performance. 

The strategy we agreed upon involved working with each product in the account individually. 

This kind of approach had not been done before we began our collaboration. 

Our goal was to obtain sales at the lowest cost possible while keeping expenses minimal, all while increasing the overall sales for the account.

In this case, our strategy was to not focus on just one product but rather to address all the products at the same time. 

We allocated a small budget to each product, which allowed us to spread our resources effectively across the entire product range. 

By doing this, we aimed to maximize the total sales without spending too much money on any single product. 

This balanced approach helped us achieve our goals while working within the client's financial limits.

We believe this method shows how we can handle advertising for a variety of products, even when budget constraints are present.

The point I want to highlight is how we started by concentrating on reducing the Cost Per Click (CPC) levels in our advertising efforts. 

Initially, the highest CPC was 37 cents.

But through our dedicated work, we managed to lower it to a minimum of 26 cents. 

This was possible because we created new advertising structures and optimized the existing ones. 

As a result, we saw significant growth in sales, increasing from $18,000 to $55,000 per month.

During this period, we reached the highest sales we could achieve under the current market conditions. 

However, as the market began to change, we faced new challenges. 

To remain competitive and sustain our sales, we needed to slightly increase the CPCs. 

This adjustment is visible in the data shown on the screen.

Despite these changes, we successfully reached our sales goals, and we have plans in place to continue growing in the upcoming months.

Now, let’s move on to another example. 

Case Study #2

Rostyslav: This next case involves a much larger account, and the numbers reflect that difference. 

Here, we have a strong presence in the supplement niche. 

In this type of market, it is essential to attract repeat purchases from customers who have already tried the products. 

This is why organic sales are so crucial in this niche.

When we started working on this account, we noticed that the advertising was heavily focused on just one type of campaign, which was sponsored products. 

To improve the overall performance, we decided to launch numerous different advertising campaigns, including sponsored brand videos. 

We worked closely with our client to develop new creative materials and test various approaches. 

This collaboration was important to find out what would resonate best with the audience.

As we look at the data, it is important to note that the first two months of our efforts do not provide a complete picture. 

The full data set we are examining starts from July. 

In that month, we observed significant growth for this product, and we expect that the sales figures for August, although not complete, will exceed those of July.

In summary, we have made steady progress in both of these cases. 

One important aspect to point out is that the success of this account does not rely solely on advertising efforts. 

Another key part of our strategy involves continuously adding a variety of different products that are similar to what we offer. 

The growing number of products creates more chances for us to expand the overall account. 

However, as you can see, the efficiency can fluctuate over time. 

This is mainly because we are always testing many new products. 

When introducing a new product, there can be challenges with efficiency at the start.

The way this account is structured allows for increased sales through effective pay-per-click (PPC) campaigns and a wide range of products that keep expanding. 

This diversity in product offerings supports our growth strategy.

Case Study #3

Now, let’s move on to the third case I want to discuss, which is about launching a new product. 

In the previous examples, we looked at monthly statistics. 

In this case, we will look at weekly statistics for a product that was launched about a month ago. 

This example shows how a successful product launch can look. 

From the beginning, the total advertising cost of sales (TACoS) was around 11%. 

This is a strong starting point for a new product from a new brand on Amazon.

As we continue to analyze this launch, it is important to highlight two key factors that contributed to our success. 

The first factor is how we created the product listings. 

We focused on using high-quality images that set us apart from our competitors. 

In the niche where this product operates, the emphasis tends to be more on technical details than on appearance. 

However, we made sure that our listings looked much better than others. 

The quality and overall style of our images played a significant role in achieving a better conversion rate compared to our competitors.

By investing time and effort into creating visually appealing listings, we positioned ourselves favorably in the market. 

Customers are more likely to choose a product that catches their eye and appears professional. 

This attention to detail in our listings helped us attract more buyers and ultimately achieve greater success in our product launch.

In our efforts to achieve a successful product launch, we made sure to take the right steps from the beginning. 

One of the first things we did was participate in the Vine program on Amazon. 

This program allowed us to get our initial reviews, which are very important for gaining customer trust. 

Additionally, we focused on launching sponsored product campaigns that targeted the most relevant keywords. 

We specifically looked at keywords with medium search volumes, which helped us reach good results.

Currently, we are working to increase the number of campaigns we run. 

Our goal is to take full advantage of the opportunities available because we believe this account has the potential to grow quickly. 

However, accounts like this can face challenges, particularly when they start with an Advertising Cost of Sales (ACoS) around 20%. 

In our case, we have profit margins of about 40%, which means the account is operating efficiently and profitably right from the start.

One of the main issues we encounter with these types of accounts is stock management. 

The client did not expect such a strong start, and now we are working hard to order as much stock as possible and as quickly as we can. 

We are also exploring options to speed up the delivery of the stock to meet the growing demand.

Let me share another example with you. 

This one involves a product that had not been performing well for quite some time. 

If you take a closer look, you will see that the graph for this product shows a downward trend. 

The problem we faced was that the niche had changed significantly since the product was first launched. 

It had been performing efficiently a few years ago, but things had shifted.

When we began working with this product, our main focus was to find ways to increase sales and get it back on track. 

There was a time, around the end of 2022, when this product was a bestseller. 

However, it started to lose its position in the market. 

To turn things around, we concentrated on improving sales. 

As soon as we began to increase sales, the overall efficiency declined.

The important thing to remember here is that we targeted a specific range of keywords. 

This niche is quite large and contains numerous keywords. 

Some keywords are very relevant to our product, while others are somewhat relevant, but still have larger search volumes. 

We decided to rewrite the product title and adjust our advertising strategies to include these keywords that were not 100% relevant but had high search volumes and potential for significant sales.

The current performance of this product shows that we have secured first, second, and third positions for some important keywords. 

This achievement is significant because it helps us generate sales that increased from around 117,000 per month to approximately 372,000. 

Back in May, we had the opportunity to raise our prices, and we did so once again in July. 

While the overall efficiency, including the Advertising Cost of Sales (ACoS) and Total Advertising Cost of Sales (TACoS), may not look very impressive, the profit margin for this product is quite substantial. 

In fact, it is over 50%, which means we are still making a good amount of profit. 

The profits we see now are much higher than what we experienced before, and they are also significantly better than at the beginning of our journey.

One important point to remember is that focusing solely on ACoS and overall efficiency may not always be the best approach. 

While it is crucial to keep an eye on these numbers, it is also vital to understand that we can grow our sales by two, three, or even four times. 

In our case, we managed to do this while maintaining a higher ACoS, which still proved to be efficient for us. 

To succeed in this area, you need to do the math and understand what will be beneficial for the product in the long run.

I wanted to share this example not only to highlight our best cases but also to illustrate that the results are not always straightforward. 

Sometimes, it takes careful explanation to show how a product is performing.

Unitix Software Review

Rostyslav: Now, I would like to show you a bit more about our software.

General Chart Statistics of the Account

Rostyslav: What you see here is a general chart that displays various statistics for our account. 

There are many different metrics available, and we can select four to plot on the graph. 

As you can see, there is a wide array of metrics to choose from.

We can track refunds, the cost per acquisition (CPA), percentages of organic sales, advertisement conversions, and much more. 

Data Accuracy

Rostyslav: Our software offers numerous metrics, and the data is 100% accurate. 

We obtain this information from the Amazon Campaign Manager and the Amazon API, ensuring its reliability.

I have not come across a tool that combines metrics for total sales and advertisement sales as effectively as our software does. 

We take pride in the accuracy of the statistics we gather because, in our work, having the right data is essential. 

It should be as precise as possible. 

Since Amazon's statistics are constantly being updated, there might be minor adjustments of about 1%. 

However, compared to other software tools I have seen, ours provides much smaller variations in data.

Here, you can see the graphs, and below them, you’ll find the list of products along with various metrics related to these products.

For instance, you can view the different types of advertisements associated with each product. 

Types of Advertisement

Rostyslav: In this example, we can see that all types of ads are active except for sponsored display ads, which don’t seem to be effective for this specific product. 

While sponsored display ads are not working, this could be due to low efficiency or other reasons that don’t need our attention right now.

In some cases, we see that certain products don’t have active sponsored brand ads, or there is a product without any stats because it isn’t performing well. 

Total Sales, Units, Ads, etc.

Rostyslav: Below, we have total sales numbers, units sold, ad orders, ACoS, TACoS, and percentages of both PPC and organic sales. 

Product Refunds and Their Causes

Rostyslav: We also see cost per acquisition, general refunds, ad-related refunds, and the percentage of each. 

These stats allow us to look deeper into a product’s performance and help us spot any issues causing returns.

If we look into the refunds, we can see the reasons why customers returned the product. 

For example, the most common reason might be that the customer didn’t want the item anymore. 

Sometimes, though, we find more specific feedback, like sizing issues where a customer found the product to be smaller or larger than expected. 

If this occurs frequently, it could mean that the product listing needs more detailed size information. 

Clear size details in the product images or description could reduce this type of return.

Additionally, by analyzing refund data, we may also discover manufacturing issues that need attention, which could come from a production error at the factory. 

This analysis is a valuable part of our work because it helps us improve product listings, customer satisfaction, and overall quality control.

Amazon also provides average refund rates for different product categories. 

If you know where to find this data, you can compare it to your own refund percentage to understand how your product stands in the market. 

If your refund rate is higher than the industry average, it may signal issues with the product listing, product quality, or even pricing. 

Adjusting these aspects can help reduce refunds.

Set Time Frames to Analyze Specific Periods

Rostyslav: In the next section, we are looking at all these statistics that enable us to improve our products effectively. 

We can work within different time ranges, such as 30 days or the entire time the product has been available.

We can even break down the data by day, week, or month, making it easier to identify trends over specific periods.

All the Search Terms Together

Rostyslav: Another useful tool I’d like to show you is our Search Term Analyzer. 

Here, I’m working with an account that recently came to us for an audit. 

With this tool, we can see all the search terms from the account, gathered from every campaign. 

By reviewing them, we can figure out which search terms are generating sales and which ones aren’t as effective.

We have a range of presets and filters to refine the data. 

For instance, we can apply a filter to show search terms that received 10 clicks but didn’t result in any orders. 

For the past 30 days, this filter revealed seven search terms that had clicks but no purchases. 

Sometimes, though, it’s more useful to extend the time frame for better accuracy. 

If we extend it to the past 65 days, we can see any search terms with a lot of clicks but still no sales. 

One search term, for example, received 31 clicks without a single order, yet it’s still active and hasn’t been paused. 

In cases like this, it might be best to pause the search term to avoid wasting resources.

Efficiency Analysis by ACoS

Rostyslav: Another way to assess search term performance is by looking at ACoS (Advertising Cost of Sales). 

For this, it’s usually better to stick to a 30-day range.

Here, we found some keywords running at 330% ACoS. 

Since this is very inefficient, we would also consider pausing these terms to improve overall campaign performance.

Our tool allows us to apply different filters by campaign, ad group, or phrase to get a clearer view of what’s working. 

It’s quite flexible, offering many metrics to analyze and help us refine our approach. 

This Search Term Analyzer is a valuable tool for analyzing your account’s search terms and ensuring the ad spend is directed towards effective keywords.

Frequency Analysis

Rostyslav: Another feature we have is frequency analysis, which focuses on how often specific words appear in our search terms. 

Essentially, this tool gathers data from all search terms, then groups them by individual words. 

For example, let’s say one word appears 1,556 times across different search terms. 

This tool would then show how effective these search terms with that word have been overall.

With frequency analysis, we can see which words or clusters tend to perform better or worse, helping us identify strong and weak patterns in search terms. 

This insight allows us to understand which words are worth focusing on to drive better results in our campaigns.

For example, we can sort search terms by ACoS (Advertising Cost of Sales). 

In this view, we can see clusters of specific keywords, like “exfoliate,” which appears 16 times across different search terms.

These terms, on average, have a high ACoS rate of around 400%, which signals inefficiency. 

If we click on this cluster, we’ll be able to view all these search terms in detail. 

Right now, most of these terms are still enabled, meaning none of them have been paused, even though they aren’t bringing good results.

From here, we can make adjustments directly in our software. 

For example, we can select the term “exfoliate” and mark it as a “negative target.” 

This means we choose the specific campaigns where we want to add this term as a “negative phrase,” which will stop the ad from showing when users search for it. 

If we recognize that “exfoliate” consistently performs poorly, we’ll add it as a negative keyword across all relevant campaigns. 

This setup is beneficial for optimizing the performance of campaigns more efficiently.

The software we use simplifies campaign management compared to Amazon’s Advertising Campaign Manager. 

Normally, when adjusting ads on Amazon’s platform, you’d have to modify each campaign individually, which is time-consuming. 

With our software, we can adjust keywords and search terms across multiple campaigns at once. 

It’s designed to handle bulk edits that aren’t possible on Amazon’s platform.

Our software also shows more detailed information than the basic reports you get from Amazon. 

For instance, Amazon’s search term reports do not indicate which terms are optimized, paused, or marked as negative. 

With our tool, we can see this information at a glance, making it easier to manage the account.

We also have graphs that track specific search terms over time. 

These visuals let us review the performance of each search term over the selected period, helping us spot trends and make informed decisions. 

This software includes several tools to improve ad campaigns, and the ones we’re discussing here are only a few examples.

Portfolio Tool

Rostyslav: One additional feature to mention is the portfolio tool. 

In Amazon’s Campaign Manager, there’s a function called portfolios, which organizes campaigns into specific groups. 

This organization can help keep things sorted and makes it easier to manage campaigns under different categories.

This tool lets you organize different ad campaigns into specific groups called portfolios. 

With portfolios, it’s easier to analyze multiple campaigns quickly and keep them sorted. 

You can also control budgets more effectively with this setup. 

For example, you can set a budget limit for each portfolio, allowing better financial control over various campaigns.

One important feature to note, however, is that Amazon requires you to manually enable the daily budget for each portfolio, which can be easy to overlook. 

Missing this step could cause your campaigns to go inactive without you realizing it, which could impact your product's visibility.

Our tool simplifies this by automating the daily budget setup. 

Instead of manually enabling budgets each day, this tool does it automatically, ensuring campaigns stay active and reducing the chance of errors. 

With this tool, your budget will always be set, and your campaigns will run smoothly without requiring constant manual adjustments.

This is just one of the main tools we use to keep ad budgets and campaigns on track.

We have more tools available that assist with different aspects of campaign management.

That covers the main points of our software. 

Alex, let me know if there’s anything I missed or if there’s more you’d like to add.

Alex: Honestly, I think we have covered everything we wanted to discuss. 

We are excited to introduce our company and are looking forward to working with new clients and exploring new products. 

We welcome the chance to take on fresh challenges that come our way.

Rostyslav: That sounds great. 

Is Unitix Software Only In-house

Rostyslav: Vova, do you have any questions?

Vova: Yes, I do. I understand that the software you mentioned is currently only for your internal use. 

It helps you assist your clients in improving their pay-per-click (PPC) advertising and achieving better results. 

Is that right?

Alex: Yes, that’s correct. Our software is not available to the public yet, but we plan to make it accessible to our clients soon. 

We hope to finalize the client version of our software by the end of summer. 

However, it might take a bit longer than expected. 

We are eager to share it with everyone, as we believe it will be very helpful for many sellers looking to improve their advertising strategies.

Rostyslav: So, let me explain how things are right now. 

Currently, only we have access to the software. 

We are using it to help manage our clients' accounts. 

Our goal is to eventually make this software available to the public. 

We believe it can really assist many sellers who need a tool like this.

As Alex mentioned, the first phase will allow only our clients to use it. 

This way, we can closely observe how the software performs in real-world situations. 

There are many technical details to consider, so we want to ensure everything runs smoothly before expanding its availability. 

After we fine-tune it and gather enough feedback from our clients, we plan to open it up to anyone who is interested in using it.

Vova: That sounds fantastic! 

I want to remind our readers that we have a Free Audit ofer available. 

Free Amazon PPC & Listing Audit From Unitix (+10% Off Their Services

This takes you to a Telegram chat where you can speak directly with the managers at Unitix. 

You can then request a Free Account Audit and a Free PPC Audit. 

This is a great opportunity to see how your current setup is performing. 

You might find that you are doing well, or perhaps there are areas where you can improve. 

Either way, you will gain valuable insights and suggestions, and it won’t cost you anything.

Icing on the cake, this link offers a 10% discount on Unitix services if you choose to become a client. 

So, not only can you get a free audit, but you can also save some money if you decide to invest in their services. 

If you don’t use Telegram, that’s okay! 

You can visit the Unitix website (https://unitix.pro/) to reach out to their team. 

When you do, please mention this video or my name, Vova Even. 

This way, they will know that you found them through our discussion, and you will still receive the discount and the free audit.

If you have any questions, feel free to leave comments below. 

We are here to help and will be happy to respond. 

Rostyslav and Alex, it was a pleasure to have you both here today. 

Let’s keep moving forward and growing together. 

I believe that your software launch will be a great success when it becomes available to the public.

Alex: Thank you, Vova. I appreciate your time and everything you have shared with us today. 

I believe we will continue to grow and improve. 

We will do our best to achieve our goals. 

Rostyslav: Thank you again, Vova, and have a great day.

Vova: Thank you, Alex. And thank you, Rostyslav. 

It has been a pleasure talking with both of you. 

Goodbye for now!

This concludes our discussion for today. 

We hope that the information we shared was helpful to you. 

If you have any more questions or need assistance, please feel free to reach out. 

We are here to support you. Until next time, take care and keep moving forward!

_________________

Conclusion

In conclusion, I want to thank Alex and Rostyslav for joining me today. 

It has been great to learn more about their software and how it can help sellers improve their advertising results. 

We talked about the upcoming launch and how the software will soon be available to clients.

I encourage everyone to take advantage of the free audit offer provided. 

Free Amazon PPC & Listing Audit From Unitix (+10% Off Their Services

It is a fantastic opportunity to get a better understanding of your current performance and find ways to improve. 

Don't forget, you can also get a discount on their services if you decide to become a client.

If you have any questions, please leave a comment. 

We're here to help. 

Thanks again for listening, and I look forward to our next conversation!