What Does Sellerboard Do? What Is Sellerboard Used For?

Sellerboard is a tool built to help Amazon sellers understand their actual profits, not just surface-level data.

It’s designed to show you how much money you're really making after all costs, returns, and hidden fees.

This goes far beyond what the basic Amazon Seller app shows. Sellerboard also works for Shopify and Walmart sellers.

Sellerboard 2 Months Free Trial for Amazon

Sellerboard 2 Months Free Trial for Shopify

Sellerboard 2 Months Free Trial for Walmart

In this guide, I’ll break down

1. What Sellerboard actually does,

2. How it calculates real profit, and

3. Why so many sellers rely on it to make smarter day-to-day decisions with their Amazon business.

Why Amazon Sales Data Alone Isn't Enough

Amazon’s Seller app does a decent job showing sales activity, but it stops short when it comes to clarity around fees, refunds, ad spend, and other expenses that quietly eat into margins.

Let’s understand this with a simple example.

Imagine today you sold 10 units of a product on Amazon, each priced at $50.

The Amazon Seller app will show you $500 in sales, and that number looks great at first sight.

But what that app doesn't show clearly is how much of that $500 you actually keep.

Let’s break it down with all the hidden costs:

1. Sales Revenue: $500

2. Refunds: 1 customer returned an item = –$50

3. Amazon FBA Fees: $4.50 per unit × 10 units = –$45

4. Referral Fees: 15% of $500 = –$75

5. Cost of Goods Sold (COGS): $20 per unit × 10 units = –$200

6. Shipping to Amazon Warehouse: $0.80 per unit × 10 = –$8

7. PPC Ad Spend: Let’s say you spent $60 on ads for those sales

Without tracking these extra expenses, you're only seeing the top-line revenue, not your actual profit.

How Sellerboard Calculates Real Profit

Sellerboard automates the entire process of calculating your net profit.

It pulls your sales and expense data directly from Amazon and breaks it down in real time.

You don’t have to rely on spreadsheets or do any manual tracking.

Every cost is accounted for, from FBA fees to ad spend and shipping.

If Sellerboard were to calculate the profit from the example above, here's how it would break it down:

$500 (sales)

- $50 (refund)

- $45 (FBA fees)

- $75 (referral fees)

- $200 (COGS)

- $8 (shipping)

- $60 (ads)

= $62 profit

So while the Amazon Seller app showed $500 in sales, your real profit for the day is just $62.

And with Sellerboard, you can actually see that number - clearly and instantly.

This makes Sellerboard especially useful for Amazon sellers who want accurate profit analytics.

It gives clear visibility into how much money you're actually keeping from your sales.

That’s the core thing Sellerboard is built to do, and it’s what sets it apart from the default tools Amazon provides.

Can Sellerboard Help With Inventory Management

In addition to profit analytics, Sellerboard is also used for inventory management.

It helps sellers avoid going out of stock by showing how many days of inventory are left based on recent sales.

Once connected to your Amazon shop, Sellerboard pulls in your sales and inventory data and organizes everything into a single dashboard.

This makes it easier to track what’s selling, how much profit you’re making, and how much stock you still have on hand.

The system updates automatically using your store data, so you don’t have to calculate or guess your stock levels.

This feature is especially helpful for staying prepared during sales spikes or seasonal changes.

Sellerboard 2 Months Free Trial for Amazon

Sellerboard 2 Months Free Trial for Shopify

Sellerboard 2 Months Free Trial for Walmart

What Other Features Does Sellerboard Include

Sellerboard also offers an automated way to request reviews from your Amazon buyers.

If you’ve had recent sales, Sellerboard can send out review requests for you, which saves time and can help increase your overall review count.

Everything is handled inside the same platform without needing third-party extensions.

Another useful feature is how Sellerboard tracks your lost or damaged inventory.

If Amazon loses items from your inventory or something gets damaged in the warehouse, Sellerboard logs this and gives you the exact data you need to submit a reimbursement claim.

You can use that data to open a case with Amazon and potentially recover that lost money.

If you want to see how this feature helps with Amazon reimbursement cases in practice, I covered that here: How To Get Refunds For Lost Amazon FBA Inventory With Sellerboard

Can You Use Sellerboard for Shopify or Walmart

Sellerboard is also compatible with Shopify and, soon, Walmart.

Although the main focus is on Amazon, the same tools (like profit analytics and automated functions) are being adapted to work for these stores.

I've also created in-depth walkthroughs that guide you through every part of Sellerboard in detail.

One of them is a full 75-minute tutorial I recorded with Jenny Adams from Sellerboard.

In this video, we break down every number and feature on the dashboard for Amazon.

There's also a separate 38-minute session with Alex Speian from Sellerboard.

This one's focused specifically on how Shopify sellers can use Sellerboard effectively.

For most users, the core use cases are accurate profit tracking and inventory forecasting.

These are the two main reasons to use Sellerboard as a seller. 

Here's also the how to use Sellerboard for Walmart video.

How Much Does Sellerboard Cost

Sellerboard offers pricing that is fairly affordable for most sellers, especially if your shop handles less than 3,000 orders per month.

The standard monthly plan starts at $19.

For what the tool does (like profit tracking, inventory forecasting, and automation) that price is reasonable.

It gives you access to the full set of features without needing to upgrade unless your store volume grows.

If you want to save even more, there’s an annual payment option.

Instead of paying monthly, you can pay for the entire year upfront.

Monthly at $19 comes out to about $240 for the year.

But if you go with the annual plan, you’ll pay $179 only.

This gives you about $40 in savings.

The approach works across all plan levels, so even if you’re on a larger plan for a bigger shop, choosing the yearly option gives you a discount.

You pay once per year and don’t have to think about it again until the next cycle, which is useful if you already know you’ll be using the platform long-term.

How to Get Started with Sellerboard

Getting started with Sellerboard is simple.

There are two flexible options depending on where you are in your journey - whether you're ready to connect your store or just want to see how it works first.

Free Trial

First, there's a 2-month exclusive free trial available.

This offer gives you full access to Sellerboard’s features for Amazon, Shopify, or Walmart, depending on your platform.

-: Choose Your Platform Below :-

Sellerboard 2 Months Free Trial for Amazon

Sellerboard 2 Months Free Trial for Shopify

Sellerboard 2 Months Free Trial for Walmart

It doesn’t require a credit card, and you can cancel at any time.

During the trial, you’ll be able to connect your actual store, track your real sales and profit data, explore the inventory planner, automate review requests, and more.

It’s a full version of the tool, so you get a real-world feel for how Sellerboard can support your business before deciding to invest long-term.

Demo Account

In case, you’re not ready to connect your account just yet, you can still experience the platform using the free demo account.

This option lets you explore Sellerboard with example data; no login or registration required.

To access it, just use the same button mentioned above for the free trial, then choose the 'Demo' option instead of signing up.

Inside the demo, you’ll be taken to a live mock dashboard where you can see how the platform is structured.

You’ll be able to explore everything: sales data, profit breakdowns, inventory levels, and more.

It’s the exact same interface you’d see with a connected account, just using demo products and stats.

This is perfect if you want to understand how Sellerboard works before committing to a full setup.

What Can You See in the Demo Account

You’ll be able to see, for example, today’s sales, yesterday’s numbers, and how they’re presented.

It’s useful not only to learn how the platform works but also to understand why tracking your profits matters in the first place.

Many sellers only focus on sales numbers shown inside Amazon.

But if you don’t know how much you’re actually keeping from each sale, after all the costs and fees, it becomes difficult to scale or even sustain your business.

Sellerboard helps break that down clearly, so you know how much you can put back into inventory or even pay yourself as a business owner.

In the demo view, you can also check tools like the inventory planner.

It shows you how many days of stock are left for each product based on current sales speed.

It also displays sales velocity, which is how many units per day you’re moving.

This makes inventory decisions more precise and helps prevent running out of stock.

PPC and autoresponders are also included in the demo, so you can test everything out before committing.

Can Sellerboard Track Customer LTV

If you're a Shopify seller, Sellerboard can also help you track LTV; that’s the lifetime value of your customer.

This metric shows how much money a single customer is worth over time, which is especially useful when you're running paid ads or planning retention strategies.

You can learn more about it here: Sellerboard LTV Dashboard for Shopify: Profit from Repeat Buyers

Why Do I Personally Use Sellerboard

As a long-time Sellerboard user in my own Amazon business, I can confidently say it’s more than just a profit tracker.

Yes, it helps you understand your true profitability and manage your inventory effectively, but it also includes several extra features that make daily operations smoother.

One of the helpful tools is automated review requests based on recent Amazon sales.

You can also use PPC optimization tools and set up listing change alerts.

If something in your listing changes like the title, images, or pricing, Sellerboard can notify you by email.

This can help you act quickly and stay in control of your listings.

Another reason I stick with Sellerboard is how it's not just staying limited to Amazon and Shopify, it keeps evolving.

As I mentioned earlier, a 2-month free trial and demo option is available for both platforms, alongside Walmart.

Offers like these make it easy to test the platform and see how it fits your business.

Sellerboard 2 Months Free Trial for Amazon

Sellerboard 2 Months Free Trial for Shopify

Sellerboard 2 Months Free Trial for Walmart

Final Thoughts

At its core, Sellerboard is about clarity.

It doesn’t try to impress with flashy dashboards or inflated numbers.

Instead, it focuses on showing you what your business actually looks like once all the costs are accounted for.

That alone makes it valuable, especially for sellers who want to make decisions based on profit, not just revenue.

If you’re selling on Amazon, Shopify, or both, and you want a clearer picture of where your money is going, Sellerboard is worth testing.

Between the demo account and the 2-month free trial, you can explore everything without pressure and see if it fits how you operate.

In the end, tools don’t run your business, but the right data helps you run it better.

Sellerboard gives you that data in a way that’s easy to understand and actually useful day to day.

P.S. - Read more articles about Sellerboard on our website. We have over 20+!