What Is Organic Product Count In Jungle Scout - Quick Tutorial For Amazon Keyword Research

If you're diving into Amazon keyword research with Jungle Scout, you’ve probably come across the term Organic Product Count.

But what does it really mean, and why does it matter for sellers?

In this guide, I’ll break it down in simple terms, so you’ll understand how to use it effectively.

By the end, you’ll know exactly:

1. how to find it in the Jungle Scout Keyword Scout tool,

2. what it tells you about a keyword’s competitiveness, and

3. how to use this data to your advantage.

But before we begin, here are a couple of helpful resources:

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Let’s get started.

What Is Organic Product Count?

Organic Product Count refers to the total number of products Amazon returns when searching for a particular keyword.

Let’s say you search for "kitchen shears" on Amazon.

The number of results Amazon displays is the Organic Product Count.

If it says 7,000, that means there are 7,000 competing products for that keyword.

This number gives you an idea of how crowded a market is for a given keyword.

But does that mean a keyword is automatically too competitive if the count is high?

Not necessarily.

We’ll get to that in a moment.

Where Can You Find Organic Product Count in Jungle Scout?

Jungle Scout has a keyword research tool called Keyword Scout.

Organic Product Count is a feature inside its search results.

Here’s how to find it:

1. Enter a keyword — for example, “kitchen shears.”

2. Look at the search results inside Keyword Scout.

3. Click on the small circular icon next to the keyword data.

4. The Organic Product Count will appear, showing the total number of Amazon listings for that keyword.

This feature allows you to quickly assess how many products are competing for a keyword without manually searching on Amazon.

If you're unsure, watch the video below to learn how to use Jungle Scout Keyword Scout for Amazon keyword research.

How Does Organic Product Count Work on Amazon?

You can also check this number manually by searching directly on Amazon.

If you type in "kitchen shears," Amazon will show a big list of results, but it doesn’t always show the total number clearly.

For example:

• On the first page, Amazon might say there are about 7,000 results.

• By the third page, that number might go down to around 1,000.

If you want to see it for yourself, check the top left corner of the search results page.

This happens because Amazon constantly updates its rankings based on relevance, product availability, and search trends.

The number you see isn’t always fixed—it fluctuates based on what Amazon considers the most relevant listings at that moment.

What Does Organic Product Count Tell You?

Sellers often ask if a keyword has a high Organic Product Count, does that mean it’s too competitive.

The short answer is not necessarily.

If a keyword has thousands of competing products, it means many sellers are using that keyword.

But that doesn’t automatically mean you should avoid it.

A high product count just tells you that the keyword is popular, not whether it’s a good opportunity.

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Instead of focusing only on the product count, look at other factors, like:

• Search volume (how many people are searching for this keyword).

• Competition level (are there a few dominant brands, or is there room for new sellers?).

• Pricing trends (are prices stable, or are they dropping due to oversupply?).

Organic Product Count is just one piece of the puzzle, but it can help you make smarter keyword choices when combined with other data.

How to Use Organic Product Count to Your Advantage

One way to use Organic Product Count is to look for keywords with fewer competing products.

For example, in Keyword Scout, if you compare a keyword with 7,000 results and another with only 35 results, the second one might be easier to rank for, since fewer sellers are targeting it.

That said, it doesn’t mean all low-count keywords are good opportunities — you still need to check whether people are actually searching for them.

But generally, keywords with lower Organic Product Count and decent search volume can be a good way to find less competitive markets.

How This Helps with Amazon PPC

Understanding Organic Product Count isn’t just useful for organic rankings — it can also help you run more efficient Amazon PPC campaigns.

Here’s how:

• If a keyword has fewer competing products, fewer sellers are bidding on it in Amazon PPC ads.

• That means ad costs (CPC) might be lower because there’s less competition.

• If the keyword still has a decent search volume, you could get cheaper clicks and better conversion rates.

For example, say a brand-specific keyword like "Joyce Chen Scissors" has a lower Organic Product Count.

If it still gets searches, you might be able to run ads on that keyword and rank higher with less effort.

This is especially useful if you’re looking for profitable, untapped keyword opportunities.

Final Thoughts

So, to wrap this up — Organic Product Count is a simple but powerful metric that helps you understand the level of competition for a keyword on Amazon.

It’s easy to find inside Keyword Scout — just look for the small circular icon next to the keyword data.

A high count means there are many competing products, but that doesn’t mean you should immediately avoid it.

What matters is how that number fits into the bigger picture — search volume, competition, pricing trends, and potential advertising costs.

If you’re looking for less crowded opportunities, keywords with lower Organic Product Count can be worth exploring.

And if you're running Amazon PPC ads, using this metric can help you find cheaper, high-converting keywords that others might be overlooking.

And to go even deeper with Jungle Scout, here are some extra resources for you:

My Jungle Scout tutorial playlist — packed with helpful tutorials on how to use Jungle Scout effectively.

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If you have any questions, feel free to ask — I’d be happy to help.

Wishing you success in your Amazon journey.