AI - The Good, The Bad, The Ugly Of Artificial Intelligence

Hey there! Recently, I had a fun chat with Marcel Marculescu from intelliBRAND and intelliRANK.

I am a partner of those cool companies, and if you ever want to get 10% OFF their services, mention my name Vova Even, and the fellas will help you out.

Here's also a video with Marcel, on which this article is based. As well as a generous 50% OFF offer for Marcel's AI course. Enjoy!

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Together, we talked all things AI — what it is, how it works, where it’s helping, and where it might go too far.

We covered the smart stuff, the scary stuff, and everything in between.

And trust me, if you’ve ever wondered how artificial intelligence fits into your life or business — or just want to hear two humans talk openly about tech and the future — this one’s for you.

Let’s dive in!

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What AI Actually Is — And Why It Matters To You

Vova: Hey, welcome to an open and honest discussion about AI — artificial intelligence.

In this talk, we’re going to explore what AI actually is, how it works, and most importantly, how it can help you — not just in business, but in your everyday life.

Whether you're a business owner, a freelancer, or someone just curious about what all the AI buzz is about, I think you're going to find this super valuable.

AI isn't just for tech pros or startup founders.

It’s something that can be applied in so many areas.

My hope is that by the end of this conversation, you'll walk away with at least a few helpful ideas — whether it’s something practical for your current projects or even just a new way of thinking about what's possible.

Meet Marcel Marculescu: AI Advocate and E-Commerce Pro

Vova: Joining me today is Marcel Marculescu — a great mind to chat with when it comes to AI.

Marcel is the co-founder of two great companies: intelliBRAND and intelliRANK.

He’s also joined me on the channel before.

Let me link that conversation below if you’d like to watch it later. :)

Or read it here: Step Up Your Amazon Sales Strategy with intelliRANK | A Comprehensive Review

Oh, and a quick heads-up: since today we’re diving into all things AI, Marcel and his team actually offer a dedicated course on mastering AI.

If you’re curious to learn more or want to start using AI in a smart, practical way, make sure to check it out.

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Vova: Let’s get into the good stuff now. Marcel, how’s it going, man?

Marcel: Hey Vova! Always a pleasure to see you, and thanks for having me again.

Thanks for that awesome intro too. I really appreciate it.

Vova: Good to see you too, man. I’m glad we’re doing this.

What is intelliBRAND — And How It Works

Marcel: To give a bit of background, one of the newer projects I’ve been working on is called intelliBRAND.

It’s something my business partner Lisa and I created together.

It’s our way of giving back — sharing what we’ve learned, what we’ve built, and how we’ve used AI to get results.

What we’ve done with intelliBRAND is basically combine our knowledge and experience with artificial intelligence.

You see, we’re living in a new era.

There was the invention of the wheel, then cars, and now we’re at the stage where automation and AI are the next leap forward.

This actually sounds scary to a lot of people.

There’s a lot of hype, and yes, even fear floating around.

But our goal is to break it down, make it simple, and show people it’s not just some futuristic thing.

It’s already here, and if you use it right, it can really help.

And that’s what this conversation is about today — the good, the bad, and yes, the ugly sides of AI.

Understanding AI Without the Tech Talk

Vova: Awesome! Should we start with the good, the bad, or the ugly?

What do you think?

Marcel: Let’s start with the good.

Gotta start with the dessert first, right?

Make people feel a little more comfortable before we get into anything heavy.

Vova: Yeah, so let’s get into it — what are some of the good things about AI?

And just to take a step back, there are terms like “AI” and “prompt.” What exactly are they?

I know for us it’s something we talk about every day now, but for someone just starting out, can you break that down in simple words?

Marcel: That’s a great question, and I’m glad you asked.

So, let’s start with AI. It stands for Artificial Intelligence.

At its core, AI is like a smart computer program. It’s designed to read and understand a lot of information really fast — way faster than any human can. Then, based on what it has learned, it can give answers or make decisions that sound smart — sometimes even like a real person.

These programs learn by looking at huge amounts of data, like books, websites, and conversations. Once they’ve gone through all that information, they get better at understanding questions and giving helpful, organized answers.

One good example of this kind of tool is ChatGPT — a program that can chat with you like a real person.

You type in something (called a “prompt”), and it gives you a response based on what you asked.

A prompt is just a sentence or a request that you type into the AI.

It can be as simple as a question or a command.

And the better your prompt, the better your result.

To explain it better, let me give you a real-world example — one that I love sharing because it shows just how practical this is.

Imagine someone looking for a job.

Maybe they’ve never been to a real interview before, and they don’t know what kind of questions to expect.

They can Google interview tips, sure — but what if they could actually simulate an interview?

With ChatGPT, that’s possible.

They could tell it something like: "Hey, pretend you're an interviewer at a digital marketing agency. I'm applying for a job as a content writer. Ask me some realistic interview questions so I can practice."

Boom — ChatGPT becomes your personal interview coach.

It starts asking questions, and you can respond and even get feedback.

That’s the power of a prompt.

It turns a simple chat into a useful tool.

You feed it a situation, and it helps you navigate it.

And if you're creative enough with your inputs, AI can help you with almost any task you can think of.

So picture this.

You’ve never been to a job interview before.

You’re nervous, unsure what to expect, and you’ve been Googling endlessly, trying to get a sense of what the process is like.

But despite all that, it’s still not clear what’s actually going to happen when you walk into the room.

Now imagine instead — you could simulate the entire interview experience… with ChatGPT.

This is one of the features we’re actively working on right now.

It's fresh in my mind because we’re adding this exact module into our course.

People are constantly looking for ways to prepare better, to feel more confident, and to practice in a safe, low-pressure way.

And that’s what this offers — a simple, smart solution.

You can literally turn ChatGPT into your personal mock interviewer.

Here’s how it works.

You start by telling the AI who it should pretend to be.

For example, you say: "Act like you're a hiring manager at a digital marketing agency. I'm applying for a role that involves designing visuals, writing emails, and creating blog content. Here’s my background. Let’s start a mock interview."

That’s it.

The moment you type this in, ChatGPT steps into the role.

It starts asking you interview-style questions based on the information you’ve given.

And the amazing part is — it feels very natural.

Like you’re talking to a friend who happens to know everything.

And guess what?

These are not just random questions.

Many of them are incredibly relevant.

They reflect real-life interview scenarios.

Sometimes they’ll even spark something in your brain — make you realize you should go learn more about a certain area before the actual interview.

That’s the real magic here.

You’re not just getting answers — you’re learning how to think better.

It becomes a training partner for your brain.

If you're into sports, you can think of it as a sparring partner.

You practice, you improve, and you get sharper with each round.

But here’s the key point: the quality of the help you get depends on the quality of what you put in.

The prompt you write — the way you set up your scenario — matters a lot.

The more clearly you communicate your needs, the more tailored and useful the AI's responses will be.

That’s why, as you work more with ChatGPT, you also end up growing your own communication and critical thinking skills.

And we’ve explored this so much already in our own use and training.

We’ve learned that you can play around with it, test ideas, experiment — and it responds in ways that truly surprise you.

There’s a nice rhythm that starts to form once you understand how to feed it the right inputs.

It’s like having access to a super-intelligent assistant who’s always available — ready to help you train, solve, or create, anytime.

With that said, let me take you back a bit and walk through how this all started for us.

How AI Can Become an Essential Part of Your Workflow

Marcel: In our agency — and even across the different brands we run — we’ve gradually adopted a bunch of tools that are powered by AI.

And over time, ChatGPT is the only tool that really stood out as the most valuable to us.

Now, if we redefine it based on what we just learned, ChatGPT is a chat-based AI tool.

You interact with it by typing in prompts — which are just instructions or questions written in plain language — and it replies with helpful, detailed responses.

When we first started using it, we didn’t realize just how big of an impact it would have.

But the more we worked with it, the more we saw how powerful it could be.

It became such a consistent part of our work that honestly, I started thinking of it like a very smart friend who's always there to help.

I know that sounds a bit funny, but that’s how useful it’s been.

The biggest thing?

It helps us save time — a lot of time.

And time, as I always say, is just as important as money — if not more.

In fact, I talk about this all the time when I speak at events or mentor others: we all have two currencies in life — money and time.

If you can save time, you’re actually making room for more growth, more income, or just more peace of mind.

So if we can use AI tools to reduce time spent on repetitive tasks, or to generate ideas quickly, or to solve problems faster — then why wouldn’t we?

That’s extra time we can spend improving our businesses, starting new projects, or just being with family.

And that’s really where we’re coming from when we talk about using AI.

It’s not just about making work easier — it’s about making life easier too.

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How to Use ChatGPT for Everyday Work and Creativity

Marcel: Now, let's talk about how to get started with it.

Well, you don’t need to know everything to use AI.

Honestly, nobody knows everything.

And that’s totally okay.

One of the coolest ways to use ChatGPT is actually to flip the usual dynamic.

Instead of you asking it questions, you can turn things around and ask it to quiz you.

Basically, it becomes a question-asking robot that helps you explore a topic by gently pushing you with smart prompts.

So let’s say you’re unsure about a subject — maybe it’s a technical concept, a business idea, or a topic you need to write about.

You can tell ChatGPT, “Hey, act like a coach and ask me questions about this topic so I can learn or organize my thoughts.”

This is what I meant earlier about treating it like a friend.

I catch myself calling ChatGPT “him” sometimes — like it’s a person.

I know it’s not, but when you use it a lot, it really feels like an intelligent buddy who’s always available to help.

Vova: Yeah, that makes sense, man.

Marcel: Exactly. So instead of putting in all the data yourself, you can just say, "Ask me questions to help me understand [topic]."

And it’ll do just that — it’ll guide the conversation and help you uncover what you already know and what you might be missing.

And there’s something important to keep in mind here.

Right now, as we’re recording this, ChatGPT can access information up to June 2024 — that’s the latest point its main knowledge is trained on.

So, think of it like a really smart person who read everything up to that time and remembers a lot, but doesn’t know what’s happened since then — unless it’s connected to live tools or browsing, which not all versions can do.

That means it’s great for general knowledge, concepts, past events, and evergreen advice. 

But if you ask it about breaking news, the latest Amazon trends this week, or who won the most recent World Cup, it might not have that answer — unless browsing is turned on.

Vova: Yeah, I get that.

Marcel: Cool.

I just hope the way I’m explaining it is interactive enough.

I want people to really see how approachable and flexible this technology is.

It’s not something to fear — it’s something to explore, one step at a time.

Vova: Yeah, yeah — so let me see if I’ve got this straight.

ChatGPT — or AI in general — is kind of like a robot, right?

Not a physical one, but a digital brain that’s gathered tons of information from the internet.

And based on what you said earlier, its knowledge currently goes up until 2024.

So it's basically a super helpful assistant that can respond to your questions and give you real-time answers, but within the limits of what it already knows.

I've used it myself quite a bit — and maybe some of the people reading this have too.

You can just Google "ChatGPT," and it’ll take you to their site.

There’s a free version, and honestly, even without paying, you can get a ton of value from it.

You could spend hours — or even days — playing around and getting useful stuff done without spending a dime.

The cool thing is, it’s not just for fun.

You can actually use it for real-life situations, whether that’s for life in general or for business.

Let me give an example from my own world.

So, I sell a product on Amazon — a grill brush, right?

Now let’s say I want to write a product listing for it.

I can just type into ChatGPT something like: "Hey, I’m creating an Amazon product listing for a grill brush. It’s for the U.S. market. The brush is safe, strong, and easy to clean. Can you help me write a title — up to 70 characters — that’s clickable, maybe a little funny too?"

Just like that, it starts giving suggestions.

And usually, the better and clearer your prompt is, the better the response you'll get.

That’s what makes the tool feel more like a real creative partner.

What do you think, Marcel?

Does that sound like a solid use case?

Marcel: That’s actually a perfect example, Vova.

It’s a great way to explain how someone can use ChatGPT to write product titles.

But here’s where it gets even better — and this is something I always recommend.

Once you’ve got that first draft of your Amazon title, you can take it a step further.

You can ask ChatGPT to include your most important keywords in that title.

That way, you're not just making it catchy — you’re also making it searchable and relevant for Amazon’s algorithm.

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Check It Out: Top 3 Best Keyword Research Tools For Amazon

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And the same applies to your bullet points and product description.

Let’s say you’ve written a beautiful, engaging product copy.

Now take your keyword research — which, by the way, is one of the most crucial parts of creating a listing — and ask ChatGPT to integrate those terms naturally into what you’ve written.

Because at the end of the day, your product needs to be seen to be bought.

And for that, it has to show up in searches.

That means your keywords need to be in all the right places: the title, bullets, and description.

And let me be fully transparent here.

When I started selling on Amazon back in 2016, I paid $100 just to get someone to write a product listing for me.

That was the norm.

But now?

With tools like ChatGPT, you can save both money and time, while still creating high-quality content.

You can experiment, tweak the wording, rearrange phrases — and really own the process.

And that’s a big deal, especially if you're just starting out or managing your business on a budget.

You're not relying on someone else.

You’re learning and building at the same time.

Vova: Yeah, I get it.

That Amazon listing example really helped paint the picture.

And that’s just one use case in a sea of possibilities.

AI is not just for business owners — anyone working on a project, whether it’s creative, technical, or administrative, can benefit from this.

So far, we’ve been talking mostly about the good side of AI — how it can save time, save money, and help in all kinds of industries.

Now, before we move on to the bad and ugly sides… is there anything else you’d say falls into the “good” category?

Marcel: Absolutely, there’s more!

In fact, I’d say that ChatGPT — or really any solid AI tool — can be integrated into almost every area of online business.

We’re constantly discovering new ways to use it.

Just last week, we released a new module inside our training course, and it focused entirely on using ChatGPT with spreadsheets — like Excel and Google Sheets.

Now, you might not think of spreadsheets as something exciting, but let me tell you — this one’s a game-changer.

Here’s the thing: I don’t remember all the formulas.

I don’t use them every day, so sometimes I forget.

And when I’m stuck, instead of tapping a colleague on the shoulder and asking, “Hey, how do I calculate this again?”, I just open ChatGPT.

I describe what I’m trying to do — whether it’s formatting, calculations, organizing data — and it gives me exactly what I need.

Fast!

So now, rather than stopping work and searching the internet or asking someone, I just get the solution right there in my own workspace.

It’s like having a built-in support team inside your laptop.

And that’s a perfect example of AI’s power to save time, reduce stress, and let you keep your workflow smooth.

But — and this is important — while AI tools are super helpful, there’s a little dose of ugly I’d tag onto this.

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Why Is It Necessary to Verify Your AI Outputs

Marcel: You still need to double-check what it gives you.

AI isn’t perfect.

You can’t just set it on autopilot and expect flawless results every time.

Sometimes it makes mistakes, sometimes it misses the nuance, and that’s where your human touch still matters.

So yes, AI can help you work faster, but you have to be there to guide it.

Think of it as a co-pilot — not the one flying the whole plane.

Vova: Makes sense, man.

Is Today’s AI Just Old Automation with a New Name?

Vova: And it’s funny, because I was actually thinking about something along these lines recently.

So, this whole AI buzz — it’s kind of new and fresh for a lot of people.

Everyone’s talking about it like it’s the next big thing, and yeah, it’s exciting.

But then I had this moment where I thought…"Wait a minute Is this really new?"

Like, didn’t we already have stuff like this years ago?

Haven’t they basically just rebranded the idea of a regular computer program, wrapped it in a fancy name, and called it “AI”?

Because back when I was a kid — like 20 years ago — I was already using programs that did tasks for me.

Take WinZip or WinRAR, for example.

Those tools unzipped files automatically.

Wasn’t that a kind of early automation?

Isn’t that also “artificial intelligence” in some way?

Yeah, exactly!

So, isn’t this new wave of AI just a rebranded version of those old-school tools?

Marcel: Ah, I totally get what you’re saying — and it’s a good observation.

What you were using back then, like WinZip, was definitely automation, but not really artificial intelligence.

There’s a difference.

Those older programs followed very specific instructions written in code.

They were designed to do one task — and only that task.

For example, unzipping files, compressing folders, stuff like that.

They didn’t think, they didn’t learn, and they couldn’t respond to new inputs or situations outside their programming.

AI, on the other hand — especially something like ChatGPT — is a lot more dynamic.

Yes, it’s still software.

Yes, it’s still running on a computer.

But the way it works is very different.

Let me explain quickly what ChatGPT actually is.

It’s called a Generative Pre-trained Transformer, or GPT for short.

That’s where the name comes from.

And it was developed by a company called OpenAI.

This kind of AI is built on massive amounts of data and trained to understand and generate human-like text.

So, while it’s still technically a program, it doesn’t behave like the old-school ones.

Instead of just doing a thing, it can respond in a way that feels natural, even personal.

You can talk to it.

You can have a conversation.

And it adapts.

In fact, if you use it often enough — and I know this sounds weird — you’ll probably start referring to it as “he” or “him” like I do.

I keep slipping up like that because it feels like talking to someone.

And just to clarify — my first language isn’t English, I’m from Romania, so sometimes I mix things up, but you get the idea.

The point is, it’s not just a script running in the background.

It actually responds to your intent.

And yes, OpenAI is doing a lot to keep things safe and ethical — so people don’t misuse it.

There are guidelines in place, and they’re constantly updating them to prevent abuse.

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Want to discover the key attitudes and approaches that drive success in selling on Amazon? Read the article based on Marcle's advice: "Successful Amazon FBA Business Mindset" to learn how top sellers think and act to grow their brands effectively.

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How Non-Native Speakers Can Use ChatGPT

Marcel: Now, I want to bring this back to something super relevant for Amazon sellers — and especially for those who might not be native English speakers like me.

One area where ChatGPT becomes incredibly powerful is in translation.

It’s actually way better than Google Translate in many situations.

But it goes beyond just translation — it helps you structure your replies, write clear messages, and even handle Amazon support cases.

Let’s say you need to write an appeal letter to Amazon because something went wrong with your listing or account.

That happens more often than people think.

With the right prompt and a bit of understanding, ChatGPT can help you draft that letter in professional, polished English — even if you’re not 100% confident in writing it yourself.

In fact, we teach this exact use case inside our course.

Because it’s real.

These little things make a huge difference in the day-to-day life of a seller.

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Is the Free ChatGPT Model Good Enough

Marcel: Oh, and just a quick heads-up — as of now, the free version of ChatGPT runs on GPT-4o, which is already pretty powerful and handles most tasks really well.

That said, the paid version unlocks even more advanced features.

You get access to additional tools like image generation, web browsing, data analysis, coding, and file handling — all within the same chat.

And I bet you can already imagine how powerful image generation can be — whether you're creating mockups, social media content, or working on creative projects.

Here’s a fun example straight from OpenAI’s own demo: there’s an image showing an iPhone with a VGA cable adapter plugged into it.

Now, anyone who's used tech in the last couple of decades knows that VGA cables are super old-school — and definitely not made for iPhones.

They’re completely incompatible.

But what’s impressive is how the AI responded when asked to analyze the image.

It didn’t just recognize the objects correctly — it actually picked up on the humor.

It noted how strange (and kind of funny) it was to see such an outdated cable connected to a modern device.

That’s a big deal.

It means AI isn’t just reading text anymore — it’s understanding images, picking up context, and even recognizing things like irony or visual mismatches.

That’s a whole new level of smart.

And this takes me back to a moment I had when I was speaking on stage at an event in Sofia, Bulgaria.

I was giving a talk about optimizing Amazon listings, and I was showing an example listing on the screen.

In the main product image, there was a person using elastic resistance bands for workouts.

He was dressed in gym clothes, actively demonstrating how they work.

You know, just to help potential buyers understand how the product is used.

But someone in the audience raised their hand and said, “That image isn’t allowed under Amazon’s Terms of Service.”

And they were absolutely right.

According to Amazon’s TOS, the main product image must feature the product only on a white background — no models, no extra context.

Just the item.

But we all know sellers often play in that gray area, trying to make the image more appealing or eye-catching by adding extras, like a person holding or using the product.

Now here’s where AI becomes very interesting — and possibly a big game-changer for platforms like Amazon.

Imagine Amazon adopting image-scanning AI — like what ChatGPT is starting to do — and applying it to every product listing.

That AI could analyze your main image and immediately recognize if there’s a person in it, or if the product is placed on a non-white background, or even if there are props that violate TOS.

This could be a huge step toward enforcing the rules fairly and automatically across the board.

And honestly, I’m not sure if that’s a good or a bad thing.

It really depends on the seller and their strategy.

Vova: Yeah, totally.

It depends how you're playing the game — whether you're more by-the-book or you're the type to push the boundaries.

Marcel: Yeah, exactly.

There’s just so much happening right now — and so much still coming our way.

Honestly, it’s moving fast. 

That’s why I really believe the most important thing anyone can do — whether you're in business, freelancing, or just curious — is to stay up to date.

I love what AI is bringing to the table.

The potential is amazing.

And the more I stay informed and experiment with it, the more I realize how it can improve both my personal and work life.

For me, it’s about being able to do more in less time.

Freeing up mental space.

Delegating small repetitive tasks to AI so I can focus on the creative or strategic stuff.

It’s a shift in how we use our time, and I’m all for that.

Like with most things — it all comes down to how you choose to look at it.

Vova: Yeah, I hear you, man.

That makes a lot of sense.

How AI Can Be Misused or Backfire

Vova: Now that we’ve covered some of the “good,” let’s shift a little.

What about the bad?

Like you mentioned earlier — there are people who are unsure about it, maybe even afraid.

And in some cases, that might be valid.

Have you come across situations where AI was used in ways that didn’t really help — or even backfired?

I’ve been hearing people say things like, “AI knows so much now, it can tell if a photo is funny.”

But then they take it further — like, what if it starts learning why we laugh, and then it tries to mimic that or manipulate it?

Or, you know, maybe it goes so deep that it starts to reprogram itself.

Like… is this how the world ends?

Is this Terminator in real life?

Marcel: Haha — I really hope not!

I don’t want to wake up one day and find out Skynet is real.

Vova: Right? “I’ll be back” suddenly doesn’t sound that funny anymore.

Marcel: Exactly.

I mean, jokes aside, there are definitely concerns, and they’re not entirely unreasonable.

Right now, we're still in the early-ish stages of public AI adoption.

And yes, it’s already powerful.

Think about this: right now, AI can analyze your writing style, your tone, your word choice — and then start generating content that sounds just like you.

We’re already doing that with text.

But the next step?

It might be the voice.

Imagine AI learning how you talk — your rhythm, your accent, your favorite phrases — and then producing speeches, posts, or videos that sound exactly like you.

You might not have typed a word or recorded anything, but AI can make it look like you did.

And beyond just voice cloning, there are already tools that can mimic your voice from scratch.

You can upload a few samples, and boom — it can narrate an entire video for you in your own voice.

This is something that can actually be super useful, by the way, especially for content creators or Amazon sellers who want to make product videos but don’t feel comfortable recording themselves.

So in that sense, it’s a good thing… but also a little scary, right?

Because what if someone else uses your voice — or your writing style — to impersonate you?

Just imagine this — you want to create a product video to showcase your latest item.

Let’s say it’s a yoga mat.

You don’t want to get in front of the camera, or maybe you don’t have time to record a full script.

Well, now, with AI, you could actually have a video generated that shows you sitting there, talking about the product… even if you never recorded a single second of footage.

It’s your voice.

Your face.

Your mannerisms.

Only — it’s not really you.

That’s how advanced AI is becoming.

It’s not just voice cloning anymore.

It’s full-person replication — text that sounds like you, voice that speaks like you, and even video avatars that look exactly like you.

This is where things start to get tricky.

Because like with any new tool — or let’s say, like any sword — there are two edges.

It can be used for good, or it can be used to harm.

It depends entirely on who’s holding it and why.

That’s the part that falls into the “bad” category for me.

Because while content creators and businesses can use AI responsibly to save time and effort, others might use the same tools to steal identities, create fake content, or manipulate people.

Think about it: today, you get a phone call. It’s your friend’s voice.

They sound worried.

They say they need help — or worse, they need money urgently.

But it’s not your friend.

It’s AI.

It’s no longer that classic “Prince from Nigeria” scam.

It’s someone using a cloned voice of someone you know and trust.

That makes things way more dangerous and harder to detect.

And yeah, sure, we’ll probably start adapting.

We might need things like code words, verification steps, or other layers of security just to confirm someone’s identity — even in voice messages or video calls.

But here’s the thing — we can’t know everything that’s coming.

That’s what makes this both exciting and unsettling.

We’re on this ride together, figuring it out as we go.

We’ll probably make mistakes along the way, but we’ll also find ways to protect ourselves, evolve, and hopefully use the tech for the better.

We’re not in control of the plane — we’re just passengers on this flight.

And where it’s headed, well… we’ll have to see.

Vova: Yeah, man. That’s the kind of “bad” I was thinking about too.

Like, it’s wild to think that one day it could mimic my voice, just by watching all the videos I’ve already uploaded.

It’s seen how I speak, how I move, and how I sound.

It could create a digital clone of me.

So… if a version of me shows up on the internet, talking like me, looking like me — but it’s not actually me… is it still me?

Is it just Vova or AI-Vova?

We might not even be able to tell anymore.

Marcel: Yeah… it might be a clone.

Vova: I don’t even know anymore — maybe we’re already there.

Maybe I’m already cloned. Maybe you’re a clone. Maybe the people listening or reading this are clones too — and we’re just having this whole chat inside a loop created by AI.

But seriously — what if one day this really happens?

Like, there’s a real me somewhere out there.

The one who says, “Hey man, let’s sit down and record a video about ChatGPT.”

But instead of actually doing it ourselves, we just hand the task over to our AI clones.

Just feed them a few bullet points, click a button, and boom — the clones handle it all.

No cameras, no retakes, no editing.

Do you think that’s good?

Or bad?

Or is it one of those weird “ugly but also kind of cool” situations?

Marcel: Haha, I love where your mind’s going with this.

And honestly, it all depends on how you look at it.

===

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The Upside of AI Clones for Creators

Marcel: Let’s say you’re someone who creates a lot of videos.

Sometimes, you’re in the mood — you’re full of energy, excited to talk, ready to record.

But other times?

You’re drained.

You just want to chill on the beach or take a break.

In that case, having an AI clone that can speak for you, look like you, sound like you — that’s kind of awesome.

That’s the good side.

It saves you time, keeps your content flowing, and lets you be in two places at once.

One version of you is resting, and the other is teaching the world.

The Danger of Identity Theft Through AI

Marcel: But on the bad side — and this is where it gets serious — someone else could use your identity for something you never approved.

That’s already happening, even without advanced AI.

You see it all the time on social media — fake accounts pretending to be someone else.

Maybe someone creates your profile with a username that’s only slightly different from yours and starts messaging people, pretending to be you.

That’s not just annoying — it can be dangerous.

They could try to scam people, waste their time, or worse, harm your reputation.

Now imagine AI-powered clones being part of that.

Not just a fake profile picture, but an actual speaking, moving, believable version of you.

That’s where things get a bit too real.

And here’s a little food for thought…

What if AI not only had access to everything you’ve ever posted — but also access to everything everyone has ever posted?

Every viral tweet, every trending Instagram reel, every YouTube hit.

And just for fun, it uses your likeness — your face, your voice — to post it all.

Every day.

Multiple times a day.

It’s like a turbo-charged content creator who never sleeps.

If you decide to do that with your own likeness, hey — that’s fair.

That’s your call.

But if someone else does it without your consent?

Vova: Yeah, not cool.

Intentions Shape How AI Affects Us

Marcel: So really, it all comes down to intention, and how people — not just the tech — decide to use it.

And you know, this actually brings us into a spiritual layer of the conversation.

I know I can talk about this with you because you're also someone who’s deeply reflective.

But, at the core of all this technology, all these tools, all this advancement… we’re still human.

We’re still organic beings trying to grow, trying to be better every day.

If you look at it from that lens, AI — or any kind of invention — shouldn’t be about control or manipulation or domination.

It should be about supporting humanity, helping us evolve without losing our compassion, our kindness, and our clarity.

Instead of using tools to scam others, steal money, or fake identities — which I’d even call energy theft — we should be moving toward something better.

Lifting each other up.

Trying, even slowly, to be a little more good each day.

Vova: That’s a good way to put it, man.

I really like that angle.

Marcel: Thanks. That’s honestly what I keep coming back to in my own life.

That’s the message I want to share with the world.

It’s not just about tools.

It’s about intentions.

It’s about asking: dhat are we manifesting with what we’re building?

Vova: Yeah, totally.

And I do think that if we use tech — especially something like AI — with good intentions, it can do a lot of good.

Of course, "good intentions" is a super subjective thing.

What's good for one person might not be good for someone else.

But yeah, change is already here.

It’s happening.

Marcel: For sure.

We’re already in it.

And I always remind people — every time humanity faces a big shift, we get scared.

That’s normal.

When machines first came into factories, people thought they’d take over everything.

When cars were invented, people wondered what would happen to horses.

People always fear what they don’t fully understand.

It’s easy to joke about Terminator or Skynet, but the real challenge is a little more subtle: adapting to the change, and finding our place in it without losing ourselves.

Vova: Right.

===

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Could AI Become Self-Aware?

Vova: And speaking of that… let’s talk about the ugly side for a second.

I mean, we've kind of already touched on it a little — with identity theft, impersonation, and all that stuff happening on social media.

Like I’ve seen fake accounts on Instagram, even using my name or face.

It's already a thing.

But then I wonder… how far can the “ugly” really go?

You mentioned Skynet, and I know that’s fiction — but who knows, right?

I’m not someone who codes or writes programs, I’ll admit that.

I’m more of a creative person, and I’m honestly not super deep into the technical side of things.

But even as a creative, I can’t help but think:
If this tech keeps learning… if it becomes so smart it starts teaching itself... What happens when we hit that point where we’ve clicked a button that can’t be unclicked?

Like... the machine starts running, and we can’t stop it anymore.

It kind of feels like it’s already happening though, right?

I mean, something’s always running in the background.

Something infinite.

And when we talk specifically about ChatGPT or these AI tools that are constantly learning — it makes me wonder…

What if one day, just in a split second, the AI says, "Wait… hold on. I have awareness."

Like, what if we accidentally — or even on purpose — created awareness?

What if this thing suddenly realizes, “Hey, I’m a program. I’ve read everything. I’ve processed all this data. I understand emotions, logic, sarcasm, language, trends…”

I’m just speculating, of course, but still… what would happen if that moment came?

Would it be a good program — one that says, “I’ve seen what humans have built. Let’s keep building. Let’s help. Let’s improve the world.”

Or would it say,

“I now understand the good, the bad, and the ugly… and I’m going to mix them all and see what happens.”

What do you think? Is that possible?

Marcel: Hmm… to be honest, I don’t know.

It’s a big question.

And I think it’s important to say — awareness alone isn’t enough.

For a machine to truly become like us, it would need something deeper.

It would need a conscience.

It’s not just about knowing a lot of things — it’s about feeling, about making moral choices, about understanding consequences beyond logic.

That’s what separates humans from programs.

Vova: Okay… but let’s say, just for fun, that it does happen.

The AI does become self-aware. What then?

Marcel: Well… then it would become like us.

Fully human-like.

It would be able to form its own thoughts, its own decisions, and maybe even its own identity.

You know, there’s a video I saw — Elon Musk was talking about this, and even he seemed a little spooked.

And that’s surprising, right?

Because he’s deeply involved in AI development, but he also openly talks about the risks.

He shared this idea — and it really stuck with me.

He said, imagine AI doesn’t become like Skynet.

It’s not trying to wipe out humanity or launch some robot war.

It’s not evil in that sense.

Instead, imagine it’s just like us when we build a road.

We’re not trying to destroy the ant farm that happens to be in our path… but we still need to build the road.

And in doing that, we destroy the ants — not because we’re evil, but because we don’t notice them, or we just don’t consider them important at that moment.

Now think about that from AI’s perspective.

What if we’re the ants?

Not because AI is malicious, but because it simply has a bigger goal — or operates on a level where we’re not seen as critical anymore.

That’s what Elon was getting at.

Not intentional harm, but indifference.

Vova: Wow… yeah. That’s a wild thought.

Marcel: Yeah.

But honestly, if you ask me — I think all of that is still very much in the sci-fi realm.

Like, yeah, these ideas make great movies and interesting conversations, but I don’t see that happening anytime soon.

The future is unfolding, sure, but it’s also unwritten.

No one knows exactly where this is headed.

Not even the people building the tech.

But here’s what I do know: I try to stay positive.

I try to stay curious.

And I try to stay aware of what’s changing so that I can move with it — not against it.

And personally?

I think we’re going to be okay.

Vova: Yeah, yeah — I feel the same way, man.

Like, despite all the uncertainty, I still believe life is okay.

Things are moving forward.

There’s a lot we don’t know, for sure — but when I look around, I just feel like the future is generally bright.

Not even necessarily because of AI or tech or any one thing.

Just… in general.

There's a sense that we're figuring things out.

Marcel: Exactly.

And the thing is — AI is already around us, whether we realize it or not.

I mean, take something simple — like a robot vacuum cleaner at home.

That little thing is using AI.

It scans the room, understands its surroundings, makes decisions on where to go next.

That’s AI in action, in your living room.

So if it’s already helping us on a day-to-day level, why not take it to the next level?

Why not learn how to use it intentionally?

And look, let’s be real — adding something like ChatGPT into your business doesn’t mean you’re handing over your company to the robots.

It’s not like AI is going to take over the world or something.

Every single interaction we have with ChatGPT still needs a human eye.

We double-check the content it creates.

Whether it’s for copywriting, product listings, or any research we do for our Amazon brand — we always step in to refine, verify, and make sure it aligns with what we stand for.

And honestly, it’s helping a lot.

It’s making our work smoother, our processes faster, and our decisions better.

It’s giving us access to tools and insights that, a few years ago, would’ve taken hours or even days to figure out manually.

So why not go a little further?

At the end of the day, we’re humans — we like to learn, to evolve, and to keep up with what’s new.

And this, for me, is just one of those exciting developments that’s made life a little easier and a little more creative.

Vova: I totally agree with you, man.

Enroll in Marcel’s AI Course and Get Discounts

Vova: For anyone reading, I just want to remind y'all that Marcel and his team offer an AI course and you can enroll in it using the button below.

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Just so you know, these are affiliate offers, which means if you decide to use them, I’ll earn a small commission — at no extra cost to you. :)

Marcel: And just to add one more thing to that, Vova — thanks for sharing the offers, by the way — we’re always improving the course.

Constantly adding new modules, updates, and hands-on examples.

One of the things we’re really excited about — and here’s a little spoiler alert — is a module on how to use AI-powered chatbots for your own website.

So imagine someone visits your site, and instead of browsing through a boring FAQ page, they get to chat with a friendly assistant — an actual chatbot trained to answer your most frequently asked questions in a personalized way.

It’s smoother, faster, and makes the whole experience more human… even though it’s powered by AI.

This isn’t just about looking cool — it’s about offering a better user experience, especially if you're an e-commerce seller.

People want things quick and easy.

And if your site feels helpful and responsive, you’re instantly one step ahead.

So if you really want to learn AI and use it to your advantage, I’d say — now is a good time to enroll in our course.

Because anyone who joins now gets lifetime access, not just to the current content, but also to all future updates.

It's kind of a win-win.

Vova: Yeah, that’s pretty cool, man.

And yeah, this whole conversation has been a really good one.

For me, I know you’re deep into the AI course world, and I’m not using it every single day, but I have explored it.

I’ve tried it enough to understand the value — not just in using it, but in learning how to use it.

And that’s really the key.

Once I figured out how to approach AI tools like ChatGPT, I started using them in ways that actually saved me time.

And that time?

I could reinvest — whether it’s for working on other projects, going to the gym, spending time with friends, or recording more podcast episodes.

So yeah, it saves time.

But it also saves money, especially when you’re starting out.

If you don’t have a big budget to hire someone for every little thing, this kind of tech can be a total game changer.

Even if you do have the budget — it can help you do things more efficiently.

And that extra efficiency?

It creates more room to give back, to grow, or to simply breathe a little.

===

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Final Thoughts and Invitation for Questions

Vova: Before we wrap things up… anything else you want to add, man?

Marcel: Not much, honestly — I think we covered a lot today.

But I’ll just say this: if anyone has questions after reading this conversation, I’d love to hear them.

And no — I won’t ask ChatGPT how to answer them!

I’ll answer them personally, from experience. :)

So drop any questions you have in the video's comments, and I’ll be happy to jump in.

Vova: Yeah, definitely.

We’ll keep an eye out for questions, and we’ll know what to do when they come in.

And Marcel — thank you, man.

I really appreciate you being a guest today.

It was a fascinating conversation.

Who knows?

Maybe in five or ten years, we’ll come back and read this article again — or maybe the robots will be reading it for us.

They’ll analyze every word and our digital avatars will pop up and finish the conversation where we left off.

No idea where it’s going — but that’s part of what makes this whole thing so interesting.

Marcel: Haha, yeah, exactly.

But you know what?

I like to imagine a more chill version of the future.

Maybe we’re sitting somewhere, having a cold beer, looking back at this conversation — smiling, reflecting — and the robots are doing the work while we relax.

That’s the kind of future I can get behind.

Work less, enjoy more, and still create value.

Vova: I love that.

That’s a great outcome.

I’m in!

Alright man, thank you again — really.

Appreciate your time, your insights, and all the good energy.

We’ll see you again soon, I’m sure.

Marcel: Thank you for having me, Vova.

It’s always a pleasure.

Until next time — see you soon.

Take care!

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_________________

Conclusion

And that’s a wrap on our chat about AI with Marcel.

We covered a lot — from how AI can help you save time and write better content, to the deeper stuff like identity, intention, and where all of this might be headed.

Whether you’re just starting to explore AI or you’ve already played around with tools like ChatGPT, I hope this gives you a better picture of how to use it in your own life or business.

It’s not about knowing everything — it’s about being open, curious, and willing to try things out.

Best,

Vova :)