How to Install the Helium 10 Chrome Extension for Free

Xray and Seller Assistant: which tool do you need?

Xray is a product research tool inside the main Helium 10 Chrome extension. It helps you examine products while browsing Amazon. Seller Assistant served a different purpose: requesting reviews through Amazon Seller Central.

For this installation guide, start with the main extension. You do not need to install a second extension just because I demonstrated two tools in the original video.

Download and install the Helium 10 extension step by step

Use Google Chrome on your computer. Keep the same browser profile open throughout installation and sign-in so you can find the extension again when you return to Amazon.

Before starting, decide which email address you want associated with Helium 10. If you already have an account, keep those login details available. If this is your first account, use an email inbox you can access. This makes the signup process easier to complete without switching between several accounts halfway through.

I also suggest keeping this guide open in a separate tab. Complete one step, check the result, and then continue. You do not need to match every color or button position in the recording. Focus on the sequence: official listing, installation confirmation, account sign-in, and a product page where you can try the extension.

1. Open the download page. Follow the Xray link above or use Helium 10's official extension page. The landing-page design may differ from my video. Look for the download button that takes you to the Chrome Web Store.
2. Check the listing. Confirm that it links to helium10.com. The current Helium 10 Chrome Web Store listing includes Amazon sellers, influencers, and Walmart sellers in its name. You are looking for the main Helium 10 extension, even if you searched for “Xray download.”
3. Select Add to Chrome. Chrome displays a confirmation window with information about the extension's requested permissions. Read that information before proceeding. You do not need a separate installer from an unrelated download website.
4. Select Add extension. Wait for Chrome's confirmation that installation has completed. In my recording, a welcome page appears afterward. The exact onboarding screen can change; the browser's installation confirmation is your first checkpoint.
5. Find and pin the icon. Open Chrome's Extensions menu near the address bar, locate Helium 10, and select its pin option. This keeps the icon visible. Pinning changes where you access it; it does not upgrade your account.
6. Open Helium 10 and sign in. Use an existing account or select the free signup option. In the video, I enter my name, email address, and password, review the terms, and complete signup. Follow the current prompts, including any verification requested.

If you already pay for Helium 10, sign in with the account connected to that subscription. Creating another free account can leave you wondering why your paid features are missing.

You can also create your account before installing. The important result is the same: the extension is installed in Chrome, and you are signed into the Helium 10 account you intend to use.

Is the Helium 10 Chrome extension really free?

Yes, the extension is free to download, and you can begin with a free Helium 10 account. However, installing it does not unlock unlimited use of every feature. Helium 10's plan comparison describes free Xray access as limited.

I would separate three decisions: installing the browser extension, creating an account, and choosing a paid subscription. Complete the first two, explore the access provided, and decide about a subscription when you understand what your research requires.

A usage limit or upgrade prompt is not automatically an installation problem. Read the message and check your account's allowance before uninstalling anything. Reinstalling the same extension is not a way to obtain extra plan access.

For example, write down whether you need occasional product checks or regular research across many niches. That gives you a practical basis for comparing plans instead of paying simply because an upgrade button appears.

My approach would be to make a short list of the tasks you want to complete this month. Perhaps you want to understand three possible products, compare their competitors, and prepare questions for suppliers. Use that list when reviewing your access. A feature matters when it helps you finish a specific task, not just because it appears in a long software comparison.

Check that Xray works with one Amazon search

Open Amazon in the same Chrome profile, search for a product, and let the results load. Select the Helium 10 icon and open Xray. Helium 10's installation and navigation guide explains the available tools and page permissions.

Xray can show estimated sales, revenue, reviews, and other product information. Treat sales estimates as research inputs. They are not a promise that your own product will achieve the same results.

You can then open an individual listing and explore the tools available there. Some options depend on the page you are viewing, so a disabled tool on a search page does not necessarily indicate a broken installation.

Keep a simple note of the marketplace, search phrase, and date of your practice session. If your next search produces a different comparison, those notes help you work out what changed. For instance, “kitchen scissors” and “heavy duty kitchen scissors” may bring up different sets of products. Learning to notice that difference is more useful than immediately treating every number as a buying signal.

When you finish, write one sentence explaining what you learned. If you cannot explain the result yet, revisit the relevant part of the full tutorial below before moving on to another product.

What happened to the Seller Assistant installation shown in the video?

The recording shows its original sequence: open the Seller Assistant landing page, choose the installation button, add the extension, sign in, and go to the orders page. That explains what you see on screen, but it is no longer my recommendation for a new setup.

Helium 10 says Seller Assistant will receive no further updates or active support, even if its store listing remains visible. It recommends removing the old extension and moving to Follow-Up. Settings do not migrate automatically between the two tools.

For reference, here is the original Seller Assistant link from the video. It is retained for historical context, not as an installation recommendation.

For a current setup, open Follow-Up in your Helium 10 dashboard and check your plan access. The official Follow-Up FAQs explain account connection, syncing, and automations. Requesting feedback does not guarantee that a customer will leave a review.

Troubleshooting: installed, but something is missing?

Start with the symptom you can see. These checks help separate a browser issue from an account or page-access issue.

Google's extension management guide covers permissions, pinning, and removal. If the problem continues, send Helium 10 support the exact error, marketplace, and page type. Those details are more useful than simply reporting that Xray does not work.

Continue with the full Xray tutorial

Once installation is complete, use my complete Helium 10 Chrome extension tutorial to move from opening Xray to understanding a product comparison.

The older Seller Assistant walkthrough remains useful for understanding the original video. Follow the discontinuation notice above for today's setup.

Helium 10 installation: common questions

Start with one successful installation and one useful product comparison. Once you can explain the information you see, your next research session becomes much easier.

Vova :)