What Is The History Of Jungle Scout? What's Their Story? I Share Some Interesting Resources

If you’ve ever wondered how Jungle Scout got started or who’s behind this tool that so many Amazon sellers use, this article is for you.

Today, I’ll walk you through Jungle Scout’s story and share a 

few helpful resources you might want to check out.

Oh, and if this is your first time here, hey! I’m Vova Even.

I’ve been selling on Amazon since 2016, and Jungle Scout was actually the first tool I ever used for product research.

So you could say I’ve been around for most of their journey too.

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Let’s get into the story.

Who Created Jungle Scout?

Jungle Scout was created back in 2015 by Greg Mercer.

At the time, Greg was an engineer who had already started selling products on Amazon.

Like many of us, he ran into the same challenge figuring out which products to sell and how to make smart, data-driven decisions.

Instead of relying on guesswork or spreadsheets, Greg decided to build something better.

And that’s how Jungle Scout was born, originally as a simple Chrome extension that helped Amazon sellers track sales estimates for products.

Since then, it has grown into a complete software suite with dozens of tools built specifically for Amazon sellers.

The Mission Behind Jungle Scout

According to the About Us page on Jungle Scout’s official website, their mission is pretty clear:

“To provide powerful data and resources to help entrepreneurs and brands grow successful businesses on Amazon.”

This sums up the entire idea behind the company.

It’s not just about software, it’s about giving sellers the tools they need to make smarter decisions, save time, and build long-term businesses.

What started with one person has now turned into a team of more than 200 people spread across the globe.

My Honest Review of Jungle Scout: Is Jungle Scout Easy To Use?

Where Is Jungle Scout Based?

Jungle Scout is headquartered in Austin, Texas. 

They also have offices in Vancouver, British Columbia (Canada), and Shenzhen, China.

I actually had a chance to visit the Vancouver office once!

I was there with my friend Dan McGill, the dude who sold his Amazon business, twice. Here's the story of Dan's Amazon FBA business exit.

We showed up on a weekend, so the place was quiet, but hopefully next time we’ll meet some of the team in person.

We’re in good contact, so I’m definitely looking forward to that.

What the Wikipedia Page Says About Jungle Scout

Let’s talk about the Wikipedia page about Jungle Scout now, where they’ve listed a bit more of the technical and corporate background.

It fills in some interesting blanks.

For example, in 2021, Jungle Scout was recognized by Forbes Magazine as one of the Best Startup Employers.

That’s a pretty solid stamp of approval.

Major Milestones and Acquisitions

As the company grew, they started expanding their services in different ways.

Here are two important milestones that stand out:

🟠 2018: Acquisition of Forecastly

Forecastly was a tool focused on predictive analytics and demand forecasting for Amazon sellers.

By bringing it under the Jungle Scout brand, they improved their ability to help sellers predict how much inventory they need and when to reorder.

These days Jungle Scout has it's Inventory Manager tool, which clients use for inventory management on Amazon.

🟢 2021: $110 Million Growth Funding + Acquisition of Downstream Impact

This was big.

In March 2021, Jungle Scout raised $110 million in growth capital led by Summit Partners.

Part of that investment was used to acquire a company called Downstream Impact.

Downstream specialized in Amazon advertising technology, which allowed Jungle Scout to expand into PPC campaign management and optimization.

This made the platform more well-rounded, covering everything from product research to advertising analytics.

-: Gentle Reminder :-

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The Data Engine Behind Jungle Scout

Now let’s talk about technology.

Jungle Scout processes data from more than 500 million Amazon products.

That’s huge.

Their database tracks sales history, product rankings, keyword trends, and so much more.

Here’s what that means for sellers:

1. You can evaluate market demand

2. Research profitable keywords

3. Analyze your competitors’ pricing strategies

4. Discover suppliers

5. Estimate product sales

6. Track historical performance

7. Understand consumer behavior

The company also publishes detailed reports and studies that help shed light on things like global imports, buyer preferences, and seller trends on Amazon.

If you’re curious, you can check some of these research reports below.

They’re great for staying ahead of the curve.

State of the Amazon Seller Reports

What Does Jungle Scout Offer Today?

Today, Jungle Scout is an all-in-one platform for Amazon sellers of every level.

Whether you're just starting or already scaling a large operation, there’s something in it for everyone.

Some of their key tools include:

1. Product Database: Filter millions of Amazon listings to find your next winning product

2. Keyword Scout: Research profitable keywords with search volume and competition data

3. Supplier Database: Locate and vet suppliers used by top Amazon brands

4. Sales Analytics: Track your profits and performance in real time

5. Listing Builder: Optimize your Amazon listings with keyword-rich content

6. Advertising Tools: Manage and optimize PPC campaigns

7. Inventory Manager: Predict stock levels and avoid running out or over-ordering

And more.

You can see demos of almost every one of these tools in my playlist of over 150 YouTube videos.

Dive Into My Playlist of Jungle Scout Tutorials!

Bonus: A Short Video About Jungle Scout’s Story

If you’d like, I've also got a six-minute video that covers the Jungle Scout story in a simple and visual way.

It features interviews with team members, clips of their offices, and Greg Mercer himself talking about how it all started.

-: Watch the Video Directly to Hear Greg and His Team Talk About How Jungle Scout Began :-

Want to Try Jungle Scout?

If you’re thinking of trying Jungle Scout, I’ve added the best discounts for you right below.

Get the Best Discount Deals on Jungle Scout

Just tap the button to head to their official page, you’ll see the discounted offer right there, no code needed.

And if you want to learn how to use the tool, my playlist of 150+ tutorials is just a click away.

Dive Into My Playlist of Jungle Scout Tutorials!

These videos cover everything from basic setup to advanced product research and advertising strategies.

Read Next: Read Before You Buy, Purchase, or Sign Up For Jungle Scout

Final Thoughts

So that’s the story of Jungle Scout; how it started, where it’s going, and how it can help you as a seller.

I hope you found this helpful!

I started my own Amazon journey with Jungle Scout in 2016, and it’s been a huge part of how I built my business.

If you’re starting yours, or even if you’ve been selling for a while, it’s definitely worth looking into.

Thanks for stopping by, and good luck on your journey!