New & Exciting Amazon Product Research Methods (Good Stuff)

Unlocking the Secrets to Finding Profitable Amazon Products: New and Exciting Research Methods to Stay Ahead of the Competition

Calling all Amazon product detectives! 🕵️‍♂️💼

If you're seeking new and exciting research methods to stay ahead in the highly competitive Amazon marketplace, look no further.

This article is your treasure trove of valuable information.

Sounds interesting?

Let's join me on my journey to success in the Amazon FBA world, and let me help you achieve your goals!

Today, I'll introduce you to Reggie Young, a digital nomad, and a 7-figure smart entrepreneur that helped make this post come to life.

Who is Reggie Young

Reggie Young is a former nuclear missile officer in the Air Force with over five years of experience in online selling.

After realizing the potential of selling on Amazon, Reggie quit his job a year and a half ago to pursue it full-time.

Today, Reggie is an expert in product research who sold his Amazon business for $620,000 in his first year.

Very inspiring! Kinda reminds me of the story of my friend Andri Sadlak who sold his business for around $500,000.

Anyhow, over the years Reggie has gained invaluable knowledge and experience that helped him become a successful Amazon seller.

Oh, and Reggie also offers various services to help eCommerce sellers succeed on Amazon.

From product research and differentiation to finding new market opportunities, Reggie's expertise can help take your business to the next level.

So what are you waiting for?

Explore the services of Reggie Young and see how he can help you achieve your goals on Amazon!

During our conversation, Reggie and I discussed some new and exciting methods for finding better products to sell on Amazon, and I'm excited to share these with you.

So let's begin!

Want a video version of the article? It's embedded right below. Enjoy!

Conducting Product Research: A Different Approach

The common approach to product research is to use tools (such as Helium 10 or Jungle Scout) to identify products that have high demand but are not too competitive.

However, this approach has limitations as it can lead to a saturated market, increased competition, and ultimately, product failure.

In contrast, Reggie suggests a different approach to product research that involves understanding that every product has the potential to sell well and be successful.

Rather than searching for a hidden gem, Reggie advises Amazon sellers to focus on differentiation, which involves finding unique ways to stand out from the competition.

By emphasizing the differentiation of products on Amazon, sellers can create a unique value proposition for their products, which can lead to greater success on the Amazon platform.

How is Differentiation a Key to Success on Amazon

Differentiation is a critical aspect of achieving success as an Amazon seller.

In a crowded marketplace with thousands of similar products, it's not enough to simply find a product that has low competition and high demand.

Rather, the key to success lies in differentiating your product from the rest of the competition.

By offering a unique product that stands out from the rest, Amazon sellers can attract customers who are looking for something new and different.

The more unique and differentiated a product is, the more likely it is to succeed on Amazon, regardless of the number of reviews already in the market.

Reggie's experience represents this point.

Despite entering a category with an average of 2,000 reviews, he was able to achieve success by focusing on differentiation.

By offering a product that was unique and stood out from the competition, he was able to attract customers who were looking for something new and different.

In essence, differentiation is about offering something that is not easily replicable.

It could be a feature, a design element, a unique material, or anything else that sets your product apart from the competition.

By focusing on differentiation, Amazon sellers can set themselves apart from the competition and achieve long-term success.

The Sea of Opportunity on Amazon

According to Reggie, Amazon sellers should think outside the box and not limit themselves to existing product categories and price ranges.

Instead, by removing the limiting beliefs and constraints, they can open themselves up to a sea of opportunities on Amazon.

Reggie emphasizes that differentiation is crucial for success, and encourages sellers to focus on creating a product that offers a unique and innovative solution to a customer problem.

To explain it in detail, Reggie gave me an example of a hypothetical product that could be better than the iPhone.

He said that if a new product could project a hologram, last for two weeks without needing to be charged, and cost only $5, it would disrupt the market and take over Apple's market share.

This bold and creative approach to product development is what sets successful Amazon sellers apart.

How to Differentiate Your Amazon Products

Reggie's advice on product differentiation for Amazon sellers definitely makes sense.

In the highly competitive world of Amazon, standing out from the crowd can make all the difference when it comes to success.

Countless sellers offer similar products, so finding ways to set your offerings apart is essential.

During our conversation, I asked Reggie to share his insights on how to differentiate products and boost sales on Amazon.

He generously provided some valuable tips, which I'll summarize for you below.

Tip #1 – Utilize Brand Analytics

One of the first things you can do to differentiate your product is to research the market.

Before you start selling, make sure you know what's already out there.

This can involve walking through stores like Walmart, Target, and Home Depot and examining what makes products different from each other.

Take notes on the unique features of products that catch your eye, and think about how you can implement those features in your own product.

On Amazon, you can utilize its Brand Analytics tool.

By inputting your main keyword into the tool, you can see what other products come up in that category.

You may find a niche that has yet to be saturated with sellers, giving you the opportunity to offer a unique product.

Tip #2 – Niche Up

To further differentiate your product, consider "niching up" and targeting a smaller, more specific market.

Instead of trying to compete in a crowded category, find a unique angle or attribute that sets your product apart from the rest.

For example, if you're selling mugs, consider creating a "Mr. and Mrs." stainless steel mug, rather than a plain one.

Another approach is to target specific groups of people.

For instance, if you're selling tea, you could create a "tea for vegans" or "tea for entrepreneurs" brand.

By tailoring your product to a particular demographic, you can offer a more personalized and relevant experience for your customers.

Just make sure that your niche market is large enough to make your efforts worthwhile.

By niching up, you can make your product stand out and appeal to a specific audience that may have been overlooked by larger competitors.

Tip #3 – Utilize Amazon's "Frequently Bought Together" Feature

Another way to differentiate your product is to use the "frequently bought together" feature on Amazon.

By clicking on this feature, you can see what other products customers frequently purchase with the product you're selling.

This can give you ideas for complementary products to offer, making your brand more appealing to customers.

Tip #4 – Use Cerebro to Research Keywords

To rank higher in Amazon's search results, it's crucial to research keywords.

One tool you can use is Helium 10 Cerebro, which allows you to see what keywords your competitors are ranking for. The link here leads to my A to Z video of this tool.

By targeting these keywords in your product listing, you can increase your visibility and attract more customers.

My Related Blog Post: New Helium 10 Magnet & Cerebro Feature - Keyword Search Volume History

Tip #5 – Pay Attention to Reviews

One of the most important aspects of product differentiation is understanding your customers' needs and preferences.

Customer reviews are a valuable source of information that can help you identify what's missing in the market and where competitors are falling short.

By analyzing reviews of similar products, you can gain insights into what customers like and dislike about them.

Look for patterns in their feedback, paying attention to the language they use to describe the product.

This can help you identify specific pain points or areas where improvements can be made.

If you notice that customers consistently complain about a particular aspect of a product, consider how you can address that problem in your own product.

This could involve introducing a new feature or improving an existing one to better meet customers' needs.

Conversely, if a product is receiving high praise for a specific feature, consider highlighting that feature in your product.

By emphasizing what customers value most, you can differentiate your product from competitors and attract more customers.

Explore the services of Reggie Young and see how he can help you achieve your goals on Amazon!

Tip #6 – Solve the Problem or Provide the Experience

When it comes to product differentiation, it's important to remember that customers are looking for a solution to a problem or a particular experience.

By identifying what problem your product solves or what experience it provides, you can focus on offering the best solution or experience possible.

Pay attention to what customers are saying in their reviews, as this can give you insight into what they're looking for.

Tip #7 – Create a Massive List of Product Opportunities

Creating a massive list of product opportunities is a great way to come up with ideas for differentiation.

Spend 20 seconds looking at each potential product and add any relevant keywords to a spreadsheet.

Once you have a long list of potential products, you can start to think about how you can make each one unique.

Tip #8 – Validate Your Ideas

Once you have a list of potential products, it's important to validate your ideas.

Use the data you've collected to determine which products are likely to be successful.

By doing this, you can ensure that the products you create will be successful.

In short, there are many ways to differentiate your product in the marketplace.

By following these tips, you can create a product that stands out from the competition.

Remember that differentiation is crucial in today's crowded eCommerce space.

If you can't find a way to make your product unique, customers will likely choose a competitor's product instead.

How to Find Product Opportunities Before They Signal on Amazon

As an eCommerce seller, finding product opportunities on Amazon can be a lucrative business.

However, as soon as your product gains popularity, competitors can flood the market, which can have a negative impact on your sales.

This is why it's crucial to find product opportunities before they even signal on Amazon.

Here are some more elaborative tips Reggie shared – as well as follows – that can help you identify product opportunities before they become popular on Amazon.

Tip #1 – Think About Every Touchpoint

Every touchpoint that a customer has with your brand is an opportunity to differentiate yourself from your competitors.

From the first interaction with your product to post-purchase, every experience matters.

It's crucial to ensure that you provide an exceptional customer experience at every stage to encourage customers to leave positive reviews and spread the word about your products.

To achieve this, you need to identify areas where you can improve the customer experience.

For example, you can reduce shipping times, enhance your packaging, and improve product quality.

Incorporate customer feedback to continually improve your products and brand reputation.

Another way to enhance the customer experience is to create a strong brand identity.

A consistent brand image across all touchpoints, including product design, packaging, website, and social media, helps to build trust and loyalty among customers.

Tip #2 – Look for DIY Movements

DIY movements can be a significant opportunity for eCommerce sellers, as they often represent new and emerging product categories.

Keep an eye out for DIY movements early on, such as products that people are making themselves at home and selling on platforms like Etsy, or products that are gaining popularity on platforms like TikTok.

Identifying these trends early gives you time to source the product and perfect it before launching on Amazon.

To make your product stand out from competitors, consider ways to improve it, such as using higher-quality materials or adding unique features.

For example, if you notice that homemade soap bars are gaining popularity, you can differentiate your product by using organic ingredients or offering unique scents that are not widely available.

By staying ahead of the trend, you can establish yourself as a leader in the category and attract customers before competitors flood the market.

Tip #3 – Operate Outside of the Amazon Bubble

Amazon is a powerful resource for eCommerce sellers, but it's crucial to look beyond it to identify new product opportunities.

Relying solely on Amazon's data and analysis can limit your ability to find new markets and product opportunities.

To operate outside of the Amazon bubble, start by exploring Google search volume for DIY products related to your category.

Look for keywords and phrases that are trending and identify opportunities to create new products or improve existing ones.

Another way to find new opportunities is to browse forums and social media platforms related to your category.

Look for conversations and discussions about products that are gaining popularity, and try to identify any unmet needs or pain points that you can address with your products.

Finally, keep an eye on emerging marketplaces like Shopify and Etsy.

These platforms can provide valuable insights into new and emerging product categories and can help you identify new markets before competitors do.

In short, finding product opportunities before they signal on Amazon can be a game-changer for eCommerce sellers.

By prioritizing the customer experience, looking for DIY movements, and operating outside of the Amazon bubble, you can identify new markets and launch successful products before the competition.

With these tips in mind, you can stay ahead of the curve and establish yourself as a leader in your category.

Conclusion

In conclusion, selling on Amazon can be a lucrative business, but with so much competition, it's essential to stay ahead of the curve.

By using the methods outlined in this article, you can identify profitable product opportunities before they even signal on Amazon.

Start by understanding your customers' needs and pain points, then use the tips and tools available to you to differentiate your products from the competition.

Utilize Amazon's brand analytics, niche up, use the "Frequently Bought Together" feature, research keywords with Cerebro, pay attention to reviews, solve problems or provide exceptional experiences, and create a massive list of product opportunities.

But don't stop there.

Think outside of the Amazon bubble and look for DIY movements and other signals off of Amazon.

Remember to prioritize the customer experience and continually improve your products to maintain a competitive edge in the marketplace.

Incorporating these tips and strategies into your product research process will give you an edge in finding profitable products and launching them successfully on Amazon.

With the right research and approach, you can turn your Amazon business into a thriving enterprise.

Well, that's a wrap up for today.

I hope you found our discussion informative and helpful.

Remember, if you have any further questions or need any assistance, don't hesitate to reach out to me.

I'm always here to help you.

I look forward to seeing you next time, and until then, take care.

Best regards,

Vova :)

P.S. - Explore the services of Reggie Young and see how he can help you achieve your goals on Amazon!

P.S.S. - Discover more Amazon product research tips and hacks!