How To Use Helium 10 Review Insights - Tutorial & Review [Amazon Review Downloader]

Vova Even Jan 12, 2023
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Helium 10 Review Insights Tutorial & Review

Disclosure: Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :) 

How to Use Helium 10 Review Insights to Improve Product Research, Development & Validation?

Comprising over 350 million unique products, Amazon is jam-packed with opportunities for aspiring sellers to make it big. 

The problem? With so many options comes the challenge of finding high-demand products that promise profitability and success.

Fortunately, there are countless Amazon seller suites of software tools you can use to ease finding high-quality products. 

Helium 10 is a fantastic software that can help improve your product hunting and allow you to discover what customers say, want or even fear.

Brrr.. Scared yet? Hah, all good. You’re safe here! :)  

Below I've created an in-depth guide to help you learn how to use Helium 10 Review Insights to enhance product research and take satisfaction guarantee to the next level. 

I've also created a step-by-step guide with an example to illustrate how this tool helps you find winning products.

No need to worry if you aren't a reader and can't get through this whole post. The video below covers this article's contents in great depth. So have a happy time watching it right here! :)

Key Resources & Freebies I Share in This Article

  1. My FULL Helium 10 Tutorials Playlist

  2. My FULL Amazon Product Research Playlist

  3. Get Your Free Helium 10 Chrome Extension Here

  4. How To Download & Install Helium 10 Chrome Extension For Free

  5. Full Tutorial Of The Helium 10 Chrome Extension

  6. Create Your Free Helium 10 Account Here (Use coupon VOVA10 to get 10% OFF for life or use VOVA6M20 to get 20% OFF your first six months)

  7. Get All of My Amazon FBA Resources for Free

  8. Join Our Amazon FBA Community On Facebook

A Quick Glance at Helium 10 Review Insights 

Helium 10 Review Insights is one of 28 robust tools included in Helium 10's software suite. It is a part of the Helium 10 Chrome extension.

It allows you to filter through reviews on a given product to get an in-depth look into customer pain points and needs.  

Available for Chrome browsers, as part of the Helium 10 extension, Review Insights offers you the data you need to enter a niche, conduct competitive research, and launch new products.

Helium 10 Free Trial + Discounts

The extension contains the Review Insights tool, and in order to use these goodies you need a free Helium 10 account. You can get it here. The link also contains special discount codes for Helium 10. Enjoy!

VOVA6M20 - 20% OFF your first six months on Helium 10.

VOVA10 - 10% OFF every month on Helium 10, forever!

Why Use Helium 10 Review Insights?

Helium 10 Review Insights is a versatile tool that allows Amazon sellers to conduct in-depth product research by identifying high-demand keywords, common pain points of customers, the product's strengths and weaknesses, and generally understanding target audiences better. 

With this new tool, new sellers can hunt winning products, compare their items to competitors, and enhance their listing by learning about customers' pain points, needs, and challenges. 

Since the software offers insights into a competitor's positive and negative reviews, you can quickly discover talking points when marketing your product. 

How Do I Use Helium 10 Review Insights?

Review Insights makes it easy to research your and competitors' products directly from the Amazon marketplace. With this innovative software, you can discover two primary things:

  1. Positive Reviews - This tells you what customers enjoy about your or your competitor's products. It also allows you to capitalize on the opportunities to enhance an item when launching it and to optimize your marketing strategies.

    You’ll also see common phrases that people use. Such as “very sharp

  1. Negative Reviews - This reveals negative reviews surrounding your or your competitor's products. Armed with this data, you can identify downfalls to avoid, areas of improvement, and a clear direction to launch your product. 

Accessing this tool is easy; you just need to visit the Helium 10 Chrome Extension page and download the extension. Select the "Add to Chrome" button to include the Extension to your web browser.

Once done, you can run the tool by following these steps:

  1. Go to a product page on Amazon, and select the puzzle piece located in the top-right corner of your browser

  1. From the drop-down menu, click on the Helium 10 button (don’t forget to pin it for easier access)

  1. Once the extension pops up, click the "Review Insights" button 

My Related Blog Post: How To Download & Install Helium 10 Chrome Extension For Free

Steps to Finding Winning Products on Amazon With This Tool  [+Example!]

Now that we’ve discussed why and how you can run Helium 10 Review Insights, let’s jump into how the tool helps you hunt winning Amazon products: 

Example: Deer Net and Fence

I've picked a Deer Net and Fence to illustrate better how Helium 10 Review Insights helps you find popular phrases and high-quality products.

If you want to follow along, I actually talk about this product in the video that accompanied this blog post. I start talking about the net at 00:48.

At a glance, we can see that our product, "Easy Gardener 6050 Shrubs from Animals 7 x 100 feet Deer Block Deer Netting and Fencing," has about 1023 reviews and a 3.7 rating.  

If we hover the mouse over the 3.7 ratings, Amazon offers us an in-depth look into the item's rating weightage. For instance, this Deer Net and Fence have 49% five stars, 18% four stars, 10% three stars, and 23% two or less than two stars. What does this mean? The product has fantastic room for improvement!  

By taking an in-depth look into the tool's features, upsides, and downsides, you can identify ways to enhance the product and better appease your target audience. 

That's where Helium 10 Review Insights comes into the picture. With this tool in the Helium 10 browser extension, you can narrow down negative and positive reviews to discover what buyers say. Let's take a closer look:

Filter Reviews

First, we'll click the Review Insights button inside the extension. These days all the info gets pulled automatically, unlike the video where you had to select different dates.

Once the search results load, you'll notice a comprehensive list of all the reviews present on a product listing, from 1 to 5 stars. We will also see the most common phrases in all the reviews, as well as the top helpful reviews. Filters are also available to search for specific reviews.

For instance, the phrase "if you" appears twenty times, "right through" has 19 search volumes, and "right through it" come 14 times. Since these are the most used terms, we'll click on a few to discover what customers say and how they use the word.

Click on the “review analysis” section to get that info.

One buyer said, "Today, my dog went inside the fence and walked right through it." Similarly, another customer states," Didn't keep the deer out; they jumped right through it." One more customer reveals, "No deer block fence. It's way too thin, and animals cannot see it and run right through it."   

Similarly, if we click on the keyword "it is not," which appears up to seven times, we can evaluate customers' issues. The first comment says, "I thought, if a Deer got stuck in this stuff, I would never get it free, and it would suffer. It is not visible and easy to get stuck in." Another buyer writes, "The mesh quality is very thin and breaks easily; it is not as durable as its counterparts. 

What does this tell us? The product is thin, has low durability, and has poor strength. It also means you can use this information to create a better, more durable product that matches your customer's needs. The goal is to dive deep into a high-demand product, identify customer pain points, and solve them. This way, you can add value to your product, convert more successfully, and grow your sales.

Checking All The Reviews

The second step is growing your conversion rate through social listening. We'll start by setting our filter parameters, keeping the same period but adding four and 5-star reviews. Once done, we'll hit the "Apply filter" button and wait until Helium 10 loads our search results. 

The tool typically requires a couple of seconds to load, after which we'll check which keywords and phrases customers use. 

For instance, Review Insights reveals that net buyers used the terms "deer out," "so far," and "works great" the most. 

Since we're seeking opportunities to improve and attract customers, we'll look for what customers liked.

We can then mention the benefits that others enjoyed in the pictures and in our listing copy. Of course, you can also look at the negatives and show how your product actually overcomes them.

After digging deep and understanding your target audience, you can use this information to create a captivating product listing. Focus on crafting vivid infographics and comparison charts that make your product shine and help overcome your competition. 

For instance, we learned that the ideal buyer for a deer fence wants a thick, durable, and visible material. So, we might add an image of our broader, clearer mesh with a competitor's thinner and transparent one.  

Furthermore, you'll see the keyword "Out of the garden". It indicates most customers install deer nets in their gardens, meaning they need an easy-to-install, lightweight, yet strong mesh for a garden. 

Therefore, you might add a bullet point in your product description discussing how buyers can "easily install this lightweight yet durable deer net to keep animals out of their garden!" Or show pictures of the net in a garden.

Bonus: The Best Helium 10 Discounts and Deals to Get Started with Review Insights 

Grow your conversion rate and boost sales by using Helium 10. With my exclusive Helium 10 discount codes, you enjoy access to this innovative software at a much lower cost! Here are two fantastic deals for you:

  1. Get 10% off forever with the code "VOVA10"

  1. Enjoy 20% off your first six months by using the code "VOVA6M20"

The Bottom Line 

As you can see, the Helium 10 Review Insights is a robust optimization and competitor research tool. With this software, you can find popular keywords, pinpoint areas of improvement, and learn more about customer needs and pain points.

I also have another 100+ Helium 10 tutorials for you in my playlist on YouTube. Watch them all

And if you are looking for an alternative to the Helium 10 extension, consider the Jungle Scout Chrome extension. I have a full tutorial about this extension
here. Or watch it via the video below.


That's all for today. Stay tuned!


Vova :)

Disclosure:  Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :)