Does Helium 10 Work In Australia? Is Helium 10 Available In Amazon Australia? Which Tools Work There

Are you wondering if Helium 10 works in Australia or which Helium 10 tools can you use for Amazon FBA Australia? 

This article is here to answer your questions and help you decide whether Helium 10 is a good fit for your needs in this marketplace.

I've also got a free trial offer and exclusive discount coupons to help you unlock the full potential of this software.

Plus, I've put together a playlist of over 200 tutorials.

These tutorials show how to use different Helium 10 tools, including the ones discussed in this article.

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Helium 10 Supported List of Countries

Helium 10 has a dedicated page that lists which tools are supported in different marketplaces. 

Visit here: Helium 10 Supported Marketplaces and Tools

This page is regularly updated, so it’s a good idea to bookmark it and check back for the latest information. 

It contains details about all supported marketplaces, including Europe, the Middle East, Africa, and of course, Australia. 

Today, we’ll focus specifically on Australia and answer the key question: Does Helium 10 work in Amazon Australia? 

Plus, we’ll go through the tools currently available for this marketplace.

So, let's begin.

Product Research Tools for Amazon FBA Australia

When it comes to product research, Helium 10 offers several tools that are not only powerful but also easy to use. 

Let’s explore the tools available for use in the Australian marketplace.

1. Black Box

Black Box is one of the flagship tools of Helium 10.

This tool allows you to explore a vast catalog of products sourced directly from Amazon. 

By inputting specific criteria, you can narrow down your search and discover potential products to sell. 

For instance, you can filter products that:

• Weigh less than 100 grams

• Fall under the Home and Kitchen category

• Are priced above $30

• Generate over $9,000 in monthly sales

Once you apply these filters, Black Box will provide a curated list of products that match your criteria. 

From there, you can conduct deeper research to evaluate their potential. 

If you’d like to learn more about how to use Black Box effectively, my tutorial below is a must-watch.

2. Trendster

Another Amazon product research tool available for Amazon Australia is Trendster. 

This tool helps you analyze trends related to specific keywords and products. 

It combines data from sources like Google Trends with sales trends on Amazon, allowing you to identify patterns over time. 

While it’s a more basic tool compared to others, it’s still a handy way to compare trends and get a clearer picture of market behavior.

3. Chrome Extension

The Helium 10 Chrome Extension is one of the most crucial tools in the suite. 

You can download it for free using the link below. 

Install the Helium 10 Extension on Chrome at No Cost

This extension enables you to perform essential tasks like:

• Product research

• Product validation

You can easily integrate it with your Amazon browsing to track real-time data and uncover valuable insights as you explore.

For a quick and easy walkthrough, check out the step-by-step tutorial below:

4. My List

Another useful feature is My List, which works alongside the Chrome Extension. 

This tool allows you to save products and keywords directly into Helium 10 while browsing Amazon. 

You can then track these items over time, monitor their sales trends, and evaluate reviews. 

My List is particularly helpful when researching niches and organizing potential product ideas.

Keyword Research Tools for Amazon Australia

Along with product research, keyword research is another crucial step in building a successful Amazon FBA business. 

Helium 10 offers powerful tools for this, and they are available for use in the Australian marketplace. 

Let’s take a closer look at Cerebro and Magnet, two of the most popular keyword research tools in the suite.

1. Cerebro

Cerebro is often referred to as a reverse ASIN keyword research tool. 

It allows you to input a specific product’s ASIN (Amazon Standard Identification Number) and see all the keywords that product is currently ranking for. 

This is incredibly useful for understanding which keywords are driving sales for your competitors.

Here’s how Cerebro works:

Input the ASIN of a product you want to analyze.

Cerebro generates a list of keywords that the product ranks for on Amazon.

You can use this data to identify “money-making” keywords — those that bring the most traffic and sales.

By inputting multiple competitors’ ASINs, you can get a clearer picture of the keyword landscape in your niche. 

This tool is particularly helpful for finding opportunities to target high-value keywords and build a winning listing.

To help you get the most out of Cerebro, I’ve embedded a video below.

It's a part of my free Amazon FBA listing optimization course that practically walks you through how to craft a strong product listing. 

Get FREE Course And Learn Cerebro for Amazon FBA!

Just FYI, this course is one of the most popular resources I’ve shared and has remained relevant over the years, even with minor updates to the tool’s interface.

2. Magnet

Magnet is another excellent keyword research tool in the Helium 10 suite. 

Instead of focusing on reverse ASIN lookups, Magnet lets you input a seed keyword (e.g., “gardening shovel”) and generates a broad list of related keywords. 

This list provides you with a pool of potential keywords to evaluate for your product.

Here’s how Magnet can help:

• Enter a keyword relevant to your product.

• Magnet generates hundreds (sometimes thousands) of related keywords.

• You can filter and refine the list to focus only on the most relevant and high-performing keywords.

While not every keyword in the initial list may be highly relevant, the ability to sort and filter ensures that you end up with a solid set of keywords to build your product listing.

Combining Cerebro and Magnet

When used together, Cerebro and Magnet provide a comprehensive keyword research strategy. 

Cerebro helps you uncover competitor keywords, while Magnet allows you to expand your keyword pool with related terms. 

By combining insights from both tools, you can ensure your product listing targets the most relevant and profitable keywords.

Related Read: New Helium 10 Magnet & Cerebro Feature - Keyword Search Volume History

Listing Optimization Tools for Amazon Australia

After researching products and keywords, the next crucial step is listing optimization. 

Helium 10 provides several tools to help you build high-quality product listings and market them effectively. 

However, for Amazon Australia, only one of these tools is available.

Let's take a closer look at it.

1. Scribbles (or Listing Builder)

Previously known as Scribbles, Listing Builder is Helium 10’s dedicated tool for creating Amazon product listings. 

This tool is designed to help you build optimized listings that include the best keywords you’ve researched using tools like Cerebro and Magnet.

Here’s how Listing Builder can help:

It ensures that your target keywords are included in your product title, bullet points, description, and backend search terms.

The tool is intuitive and makes it easy to structure your listing for maximum visibility and appeal.

It helps you track your progress to ensure all relevant keywords are covered.

If you’re new to listing optimization, you must enroll in my free Amazon FBA listing optimization course, where I demonstrate how to use this tool effectively. 

Enroll in My Free Amazon FBA Listing Optimization Course

As I mentioned earlier, this course has been a favorite among my followers, offering step-by-step guidance on crafting compelling product listings.

Marketing Tools for Amazon Australia

Marketing is super important for getting your products noticed and making more sales on Amazon Australia.

Helium 10 has great tools to help sellers find the right customers and grow their business.

Two key tools for Amazon Australia are Adtomic and Portals that make advertising and branding easier.

1. Adtomic

For those diving into Amazon advertising, Helium 10’s Adtomic is an essential tool. 

It supports both Sponsored Products and Sponsored Brands ads, which are the main ad types within Amazon’s PPC (pay-per-click) system.

Here’s how Adtomic helps you:

Compared to manual methods, Adtomic lets you create and manage PPC ad campaigns quickly and easily.

It provides detailed insights into ad performance, so you can track what works and adjust your budget wisely.

If you’re interested in learning more about Adtomic and Amazon PPC in general, I recommend the Helium 10 PPC Academy course. 

This course covers everything from the basics of PPC to advanced strategies.

2. Portals

Portals is a landing page builder by Helium 10. 

It allows you to create custom landing pages that can be used for a variety of purposes, such as warranty registration or email collection.

Here’s how Portals can be used:

• You can include a QR code on your product’s physical insert. 

• When scanned, this code directs customers to a landing page where they can register their warranty or provide their email.

Portals are highly customizable, enabling you to create pages tailored to your branding and marketing goals.

What’s great about Portals is that it’s included with Helium 10, saving you the cost of a separate landing page builder. 

If you’ve been considering ways to engage with your customers beyond Amazon, this tool is a fantastic option to explore.

Operations Tools for Amazon Australia

Managing operations effectively is a key part of running a successful Amazon business. 

Helium 10 offers tools designed to help you stay on top of changes to your listings and maintain strong customer relationships. 

Let’s look at two powerful tools in this category available for Amazon Australia.

1. Alerts

Amazon listings can change unexpectedly, sometimes for no clear reason. 

This is where Helium 10’s Alerts tool comes in. 

Alerts is designed to notify you immediately whenever there’s a significant change to your listing, allowing you to respond quickly.

Here’s what Alerts monitors:

Negative Reviews: If a customer leaves a negative review on your listing, you’ll be notified immediately. This allows you to respond promptly, address the customer’s concerns, and potentially resolve the issue.

Hijackers: If someone takes over your listing, for example by selling counterfeit versions of your product, Alerts will notify you so you can act quickly to protect your brand.

Price or Dimensions Changes: If the price of your product or its listed dimensions are altered, you’ll receive an email notification.

Amazon is known for its unpredictability, and changes can happen for no apparent reason.

Alerts ensures that you won’t miss anything important, keeping you informed and ready to take action when needed.

2. Follow Up

Building strong relationships with customers is crucial, and Helium 10’s Follow Up tool makes it easier to do just that. 

This tool focuses on post-purchase communication and offers features that can help you gain valuable feedback and encourage repeat business.

You can use Follow Up to send automated review requests to customers after they’ve purchased your product.

These requests use Amazon’s approved templates, ensuring compliance with their guidelines.

You can also create personalized email campaigns to follow up with customers.

For example, you might want to thank them for their purchase or provide tips on using the product.

Just make sure your emails follow Amazon’s policies.

For instance, if someone buys your gardening shovel, you can schedule a review request a few days after the purchase. 

This feature is entirely legal within Amazon’s rules and can help you gather more reviews, which are vital for boosting your product’s credibility.

3. Inventory Protector

Helium 10’s Inventory Protector is a useful tool for managing your inventory and ensuring you don’t run into stock-related issues. 

By setting purchase limits on your products, you can prevent potential problems, especially during promotional events or periods of high demand.

Here’s how Inventory Protector works: You can specify the maximum number of units a customer can purchase in a single transaction.

For example, you might set a limit of four units per purchase to avoid bulk buying.

While Amazon’s Seller Central also allows you to set purchase limits, managing this for a large catalog can be time-consuming and tedious.

Inventory Protector simplifies the process by letting you handle it directly within the Helium 10 application.

This feature is particularly valuable in scenarios such as:

When offering discounts, you don’t want a single buyer to purchase all your stock, leaving none for other customers.

Setting limits ensures fair distribution.

It also helps protect your inventory from fraudulent activities, such as bulk purchases by competitors or bots.

The optimal purchase limit will vary depending on your product. 

For more information and access to Helium 10’s free trial and discounts, check out the links below.

Start for Free with Helium 10!  

• Use code VOVA10 to enjoy 10% OFF for life

• Use code VOVA6M20 to get 20% OFF your first 6 months

Analytics Tools for Amazon Australia

Tracking performance and analyzing market trends are essential for success on Amazon. 

Helium 10 offers robust analytics tools to help you monitor your progress, stay ahead of competitors, and make data-driven decisions. 

Let’s explore some of these tools available for Amazon Australia.

1. Keyword Tracker

The Keyword Tracker tool is designed to help you monitor the positions of your chosen keywords on Amazon search results. 

It provides valuable insights into how your listings are performing over time and whether your efforts, such as PPC campaigns, are improving your rankings.

Keyword Tracker allows you to understand where your products appear in search results.

For example, if you are selling gardening tools, you can monitor keyword positions like:

• “Gardening shovel with brown handle” at position #3 on page 1

• “Best gardening shovels” at position #10 on page 1

• “Gardening shovel metal” at position #40 on page 3

By using Keyword Tracker, you can see whether your campaigns are effectively boosting your visibility. 

It’s an essential tool for ensuring your keywords are achieving the desired impact.

2. Market Tracker

The Market Tracker tool allows you to monitor your market and keep tabs on your competitors. 

If you’re selling gardening shovels, for example, Market Tracker provides a daily update on top competitors in your niche and even alerts you to new ones entering the market.

Here’s what you can do with Market Tracker:

• Identify your share of the market “pie” compared to your competitors.

• Track competitor activity, such as price changes or updated images, to understand why their performance might be improving.

This tool is perfect for staying informed about how your business stacks up against others and spotting trends in your niche.

3. Market Tracker 360

Think of Market Tracker 360 as an upgraded version of Market Tracker. 

It provides a broader and more detailed overview of your niche or sub-niche, offering even deeper insights into your category. 

This enhanced view can be essential for identifying untapped opportunities or understanding shifts in your market.

Both Market Tracker and Market Tracker 360 are available for Amazon Australia, making them essential tools for sellers in this marketplace.

4. Profits

Understanding your true profitability is crucial for running a successful Amazon business. 

Helium 10’s Profits tool is designed to give you a clear picture of your financial performance by tracking key metrics and calculating your bottom line.

Here’s how the Profits tool works:

• Input Cost of Goods: You can enter the cost of producing or sourcing your products.

• Track Amazon Sales and Refunds: The tool automatically factors in your Amazon sales data and any refunds you’ve issued.

• Include Amazon Fees: All Amazon fees, including referral and fulfillment fees, are accounted for to provide a comprehensive view.

Once all this data is integrated, the Profits tool calculates your finalized profits, allowing you to see whether your business is actually making money. 

This level of detail helps you identify opportunities to cut costs, optimize pricing, or address inefficiencies in your operations.

Why Helium 10 for Amazon Australia?

As we’ve discussed, Helium 10 offers a comprehensive suite of tools to help Amazon sellers in Australia, covering everything from product research and keyword tracking to listing optimization and profit analytics. 

Whether you’re just starting out or looking to scale your business, these tools are designed to simplify your workflow and improve your results.

If you’re interested in trying Helium 10, I’ve provided resources below to access a free trial and some of the best discounts available. 

Begin Your Free Helium 10 Journey!  

• Use code VOVA10 to enjoy 10% OFF for life

• Use code VOVA6M20 to get 20% OFF your first 6 months

I've got a playlist of detailed tutorials to help you get the most out of these tools as well.

Master Helium 10 with 200+ How-To Videos!  

Thank you for reading, and I hope you’ve found this guide helpful. 

If you have any questions, feel free to reach out to me. 

Wishing you all the best on your Amazon journey!