Jungle Scout vs ZonGuru Review: Which Amazon FBA Software Tool Is Right for You?

Vova Even Apr 24, 2024
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Table of Contents
  1. Amazon FBA Showdown: Jungle Scout vs ZonGuru

Disclosure: Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :) 

Amazon FBA Showdown: Jungle Scout vs ZonGuru

Hey there, folks!

Today, we're diving into the ultimate showdown: Jungle Scout vs ZonGuru.

That's an age-old dilemma and I've got your back in this article, guiding you through the maze of Amazon FBA software so you can make the best choice for your business.

Let's keep it simple and straightforward.

Down below, you'll find a treasure trove – the playlist of all my Jungle Scout and ZonGuru tutorials.

There are over 100 videos breaking down every nook and cranny of these tools, providing in-depth tutorials and insights into their functionality.

Now here's a quick tip: ZonGuru offers a sweet deal with a seven-day free trial.

Jungle Scout, on the other hand, doesn't play that game – you've got to invest to test.

But hey, the silver lining?

I've got the scoop on the best discounts, just waiting for you below.

-: Best Deals on Jungle Scout :-

-: Best Deals on ZonGuru :-

My name is Vova Even, and I am your fellow Amazon aficionado!

I've been navigating the Amazon selling waters for a while, and today, as you know, I'm dishing out the inside scoop on these tools based on my hands-on experience.

Let's talk Jungle Scout – it's like the Swiss Army knife of Amazon FBA tools, offering you a whole bunch of goodies.

It's a complete package, an all-in-one tool that's practically your one-stop-shop for FBA needs.

On the flip side, ZonGuru is no slouch either – it's another all-in-one powerhouse.

But here's the twist: Jungle Scout cranks it up a notch, serving you a bit more on the tool buffet.

But wait, there's a trade-off – the price tag.

Yep, Jungle Scout's got a bit of a heftier price compared to its counterpart.

Think of it like upgrading to the deluxe version – more features, more tools, but a tad more investment. 

Anyways, before we dive into the pricing details, let's take a moment to compare these tools.

In the ZonGuru corner, we've got a lineup of nifty tools designed to turbocharge your product research game.

Check it out:

Niche Finder, Chrome extension, Sales Spy, Love Hate, and Easy Source.

If you're in the business of scouting for that golden product, these tools are your trusty sidekicks.

Imagine you're a product researcher, or maybe you're just dipping your toes into the vast sea of product research.

Consider yourself as a virtual assistant, armed with a toolkit that includes all these amazing tools.

It's like having your very own digital Sherlock Holmes squad, helping you sniff out the gems in the Amazon marketplace.

So, whether you're a seasoned product researcher or a newbie on the prowl, ZonGuru's got your back with a bunch of tools tailor-made to simplify the process of finding that perfect product. 

Next up are the tools around listing optimization.

Feast your eyes on these two gems: Keywords On Fire and Listing Optimizer.

Let me break it down for you – Keywords On Fire is your go-to for top-notch keyword research.

You can think of it as your trusty guide, leading you to discover the absolute best keywords for your product.

And then, there's the Listing Optimizer, the unsung hero in this duo.

It takes those golden keywords you unearthed with Keywords On Fire and transforms them into a sleek, functional listing on Amazon.

It's like giving your product a VIP pass to the top ranks by optimizing the listing with the perfect keywords.

So, in a nutshell, ZonGuru's not just stopping at helping you find the right product – it's got your back when it comes to crafting a killer listing.

Now, let's talk about the Business Dashboard – think of it as your Amazon business's command center.

It's not just a dashboard; it's your window into business metrics, a panoramic view of your profit and loss, and various other vital signs of your Amazon venture.

It allows you to grasp the bigger picture of your business.

Let me explain.

Do you often wonder how your business is performing?

Am I making a profit?

Where am I losing out?

Why the dip in sales today?

If such questions cross your mind more than often then the Business Dashboard has got you covered.

It serves up a platter of data, giving you insights into your business metrics.

It's not just numbers; it's your strategic compass, helping you make informed decisions that steer your business in the right direction.

But wait, there's more!

Alongside the Business Dashboard,  you've got Monitoring & Alerts tools, including Keyword Tracker and IP Monitor.

The Keyword Tracker is your backstage pass to peek into the positions of your keywords or even those of your competition.

Picture this: someone is rocking the fifth position for the golden phrase "spatula for kitchen," and you're holding at number 10.

You decide to flip the switch on your ads, and magic happens – you leapfrog to the seventh spot, leaving the other guy in the dust because they're not pulling in PPC sales.

You've essentially swooped in and claimed that coveted position.

In essence, the Keyword Tracker is your secret agent, letting you spy on the rankings of multiple keywords.

It's not just about claiming the throne; it's about understanding the game.

If, for some mysterious reason, a keyword takes a nosedive in the rankings, you've got the power to investigate.

You can dig in and find out why, unraveling the mystery behind any unexpected shifts.

Now, let's shine a spotlight on the IP Monitor – the guardian of your intellectual property.

Imagine this: someone out there decides to snag your product images without permission.

That's where the IP Monitor steps in, acting like a vigilant watchdog.

If someone dares to use your pictures, this tool is your swift response system.

It's not just nice; it's a crucial component for safeguarding your intellectual property.

In a nutshell, when it comes to safety, the Monitoring & Alerts feature stands tall.

It's like having a personal security detail for your Amazon business.

This tool keeps you in the loop, sending out alerts if anything seems amiss.

It's your digital guardian, ensuring you stay ahead of the game and any potential threats.

And hey, speaking of alerts, there's a dedicated tool for that, too.

Basically, it's your knight in shining armor for keeping tabs on changes in your listing – be it a tweak in price or a shift in category.

These seemingly small alterations can have a big impact on your sales, and that's where this tool swoops in.

Imagine this: the moment something shifts in your listing dynamics, bam!

You get an email notification, bringing you up to speed.

But the magic doesn't there.

We've got two customer engagement tools – Email Automator and Review Automator.

Let's start with the Email Automator; it's a true game-changer.

With this tool, you can set up automatic post-purchase emails to reach out to your customers.

Whether it's sharing instructions on how to make the most of your product or any other valuable tidbits, you've got the power to connect with your customers seamlessly.

Now, let's shine a light on the Review Automator – your trusty sidekick in the quest for Amazon reviews.

Picture this: it takes the hassle out of the review game by automatically reaching out to your customers and politely nudging them to share their thoughts.

It's like having a diligent assistant working behind the scenes to boost your review game – a pretty sweet deal.

So, we've covered a fair share of ZonGuru's arsenal, and you might be thinking, "Hey, Jungle Scout has similar tools, right?"


Jungle Scout brings to the table tools like the Browser Extension, Product Tracker, Opportunity Finder, Product Database, Supplier Database, Keyword Scout, and a lot more.

These gems are your go-to squad for product research – helping you navigate the maze of finding that perfect product.

Sure, ZonGuru has its keyword research tools like Keywords On Fire, which, by the way, aren't just about keywords – they're powerhouse tools for product research too.

After all, in the world of Amazon, keyword research and product research go hand in hand.

But here's the plot twist: Jungle Scout throws in an extra card with the Inventory Manager – something that ZonGuru doesn't have in its deck. 

Let's talk about it.

This nifty tool does more than just manage your stock; it's your strategic partner, letting you know precisely when to reorder before you hit rock bottom on inventory.

It's like having a smart assistant on standby, ensuring you never miss a beat in keeping your products in stock.

ZonGuru doesn't have this gem in its toolkit as of now.

But fear not, because I've got another ace up my sleeve for you – Sellerboard.

Related Read: How to Use Sellerboard - Detailed Tutorial & Review

It's my current go-to for inventory management, and I've got a special offer on it waiting for you below.

Sellerboard specializes in inventory management and profit analytics – a powerhouse combo for keeping your Amazon business running like a well-oiled machine.

Now, let's shift gears to another tool in the Jungle Scout repertoire that ZonGuru doesn't quite match – Promotions.

It's your ticket to boosting sales, attracting more customers, and maybe even throwing in a few discounts for good measure.

Think of it as your secret weapon for giving your product that extra push in the competitive Amazon landscape.

In a nutshell, while ZonGuru is packing some serious punches, there are a couple of cards missing from its deck.

As another example, let's peek into Jungle Scout's arsenal and uncover a treasure trove – Advertising Analytics.

This tool is like a superhero for your PPC game, helping you navigate the complex world of paid advertising on Amazon.

Here's the twist – ZonGuru, for the moment, doesn't roll with this feature.

So, in terms of PPC tools, Jungle Scout is flexing a bit more muscle.

Both Jungle Scout and ZonGuru come equipped with Chrome extensions.

They're like having a magnifying glass to zoom in on the details while you navigate the Amazon marketplace.

Yet, if we're splitting hairs, Jungle Scout seems to offer a tad more in terms of functionality.

Related Read: Comprehensive Guide of the Jungle Scout Chrome Extension

Now, here's a little extra treat from Jungle Scout – the Freedom Builder Bootcamp course.

It's an A-to-Z guide for anyone looking to dive headfirst into the world of selling on Amazon. 

As of my latest knowledge, ZonGuru doesn't currently offer a comprehensive A-to-Z course for Amazon sellers.

However, they do have tools aimed at helping users better navigate and maximize their software.

While you won't find an extensive course like Jungle Scout's Freedom Builder Bootcamp, ZonGuru does provide tutorial videos and resources to enhance your understanding of their tools.

Dive into their video library, where they break down the nitty-gritty of using their software effectively.

Oh and here's a thing – like ZonGuru, Jungle Scout also offers some freebies. 

For example, Sales Estimator and Profit Calculator.

These are like your financial wingmen, helping you crunch the numbers and get a clear picture of your potential sales and profits.

It's like having a financial advisor right in your toolkit.

And now, let's delve into the nitty-gritty of pricing for both Jungle Scout and ZonGuru.

Drumroll, please!

Up until this point, Jungle Scout has paraded a bit more in its tool parade compared to ZonGuru.

But, and it's a big but, Jungle Scout comes with a slightly heftier price tag.

When we get down to the monthly subscription, here's the breakdown.

ZonGuru offers the Researcher plan and the Seller plan.

The Seller plan allows you to juggle between SKUs, with the cost increasing as your product portfolio grows.

For those just starting, dipping your toes into the Amazon FBA pool with ZonGuru will set you back about $79 a month – not too shabby.

Now, for the big players and enterprises out there, ZonGuru has some tailored Enterprise solutions.

If you're playing in the big leagues, reach out to them mentioning my name, and who knows, they might just cook up a special deal for you.

And here's a secret menu item – à la carte offers.

If all you need are the extensions, that's a cool $15 a month.

Or perhaps you're on the hunt for Keywords On Fire for some robust keyword and product research – guess what?

They've got a limited-time offer just for that.

Now, let's break down the Researcher plan – the essential toolkit for product research, keyword research, and listing optimization.

Priced at $49, it's your golden ticket to unlocking a variety of tools within ZonGuru.

Now, if we take a stroll over to Jungle Scout and glance at their basic $49 plan, you'll find that it grants access solely to the browser extension.

The robust tools for product research, like the Product Database or Opportunity Finder, are left out of the party.

There are a few extras like the Chrome or Firefox extensions, single user license, and Review Automation – that's not too shabby.

But, and it's a big but, when you compare it to ZonGuru's Researcher plan at the same price, ZonGuru is serving up a fuller buffet of tools.

Related Read: ZonGuru Pricing And Price Review

Now, let's crank it up a notch.

To get a comparable arsenal of tools with Jungle Scout, you'd be looking at the $69 per month plan.

This is somewhat akin to ZonGuru's Seller plan, which comes in at $79.

Of course, the Enterprise Solutions with Jungle Scout is a different ball game – you'll need to schedule a demo and chat with them.

Meanwhile, Jungle Scout's middle-tier plan is $69.

However, here's the twist – the Suite plan vs the Professional has a bit less information on the Jungle Scout side.

The Professional plan will open the floodgates to a richer pool of data, giving you a more in-depth understanding of your Amazon game.

It's not just about numbers; it's about options.

With the Professional plan, you can invite a team of up to 6 members to the party – those are your "included seats."

Now, if you're a lone wolf in this solopreneur journey, one seat might suffice.

But, if you're looking to build a squad, the Professional plan is your golden ticket.

It does come at a steeper price of $129 per month, but here's the kicker – no cap on the number of products you can juggle.

At least, not that I'm aware of.

Now, the cool part is, if you're dealing with a colossal army of products, you can always negotiate.

Yes, you heard it right.

That little star on their page is all about it.

It says, "limits can be raised for customers on Enterprise accounts."

So, if you're thinking Enterprise, a.k.a. the big leagues, shoot them an email at contact@junglescout.com.

Don't forget to drop my name, and who knows, they might just roll out the red carpet with a sweet deal on the Enterprise plan.

On the flip side, ZonGuru keeps it simple – $79 for the whole shebang.

You get unrestricted access to everything in their arsenal.

If we compare the two – Jungle Scout's $69 plan gives you almost everything, but there's a limit on certain numbers.

Let's take historical keyword data as an example.

With the Suite plan, you'll see data for one year back, but with the Professional plan, it's a two-year extravaganza.

More data means more insights into the products and niches you're eyeing. 

Also, let's talk about the nitty-gritty details, especially for the keyword warriors out there.

If you're into tracking keywords and have a multitude of products, Jungle Scout's Suite plan puts a cap at 3500 keywords.

Now, for the heavy hitters out there, that might seem like a bit of a limitation.

However, for the budding seller, the fresh-faced entrepreneur, the Suite plan might just be the sweet spot.

It offers a robust set of tools, and 3500 keywords should be more than enough to kickstart your Amazon FBA journey.

Now, if we shift our gaze to ZonGuru, the Researcher plan is your gateway to the Amazon realm.

It's like dipping your toes into the water of product research, keyword exploration, and listing optimization.

Perfect for those who are just starting out and want to keep things simple.

As your business gains traction, ZonGuru's Seller plan steps up to the plate, offering more features like the Business Dashboard, providing a panoramic view of your profit and loss, and tools like the Review Automator to effortlessly request reviews.

ZonGuru bundles it all into the Seller plan at $79.

On the flip side, if we talk about Jungle Scout's standalone Review Request feature, it's available at $49 a month.

So, if automated review requests are your jam, there's a comparison to consider.

Now, if I were in your shoes, taking into account your budget and where you stand in your Amazon journey, here's my two cents.

If you're itching to dive into Jungle Scout, the basic plan at $49 is a good starting point.

It lets you play around with the extension and get a feel for the tools.

On the ZonGuru side, if you're eyeing the Basic plan, the $49 Researcher plan might be the wiser choice.

Once again, let's talk discounts because who doesn't love a good deal?

I might have a discount up my sleeve, even for the Researcher plan of ZonGuru.

However, I don't have any special discounts for the Basic plan.

If you're eyeing the Suite plan, then you are in luck because there are discounts available that I shared above.

Here's a recap:

-: Best Deals on Jungle Scout :-

-: Best Deals on ZonGuru :-

And hey, here's a little secret – opting for annual payments can trim down those numbers even more.

In ZonGuru, the annual Researcher plan comes in at $348.

Meanwhile, for the Basic plan, it's $349, and for the Suite, it's $589.

Almost neck and neck, right?

And for the Seller plan, it's $588.

When you throw in those discounts, not only do you save more, but you also become a superhero supporting my free content – a win-win!

Now, if you're the kind who likes to dive into the details, I recommend checking out the pricing pages.

There, you'll find answers to frequently asked questions that can be real eye-openers before you take the plunge.

It's always wise to arm yourself with knowledge.

Speaking from personal experience, I've been sailing the Jungle Scout ship since 2016.

ZonGuru, on the other hand, is a newer tool on my radar, and it's a refreshing alternative.

But, guess what?

There's another player in the game – Helium 10.

Related Read: How to Use Helium 10 and its Tools

It's an all-in-one tool like Jungle Scout and ZonGuru, offering a bit more horsepower.

It comes at a higher price tag, but hey, sometimes you get what you pay for.

Below, you'll find a comprehensive video tutorial for a more in-depth understanding.

And just in case you're feeling adventurous, I've got a whole lineup of alternatives to both ZonGuru and Jungle Scout.

>> ZonGuru Alternative - 3 Best Alternatives To Consider

>> Jungle Scout Alternative - 3 Best Alternatives To Consider

Alright, my fellow Amazon adventurer, I wish you a fantastic day and all the luck in your journey.

May your sales be bountiful, and your FBA experience be smooth sailing.

Until next time!

P.S. - So we also have a post of Helium 10 vs ZonGuru. With all the goodies inside. Enjoy!

Table of Contents
  1. Amazon FBA Showdown: Jungle Scout vs ZonGuru

Disclosure:  Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :)