Freedom Builder Bootcamp Review: All 10 Modules

Module 1 — Getting Started & Business Setup

The course opens with the Amazon opportunity, common business models, seller habits, and the basics of setting up an Amazon Seller Central account. Greg discusses terms such as LLC and EIN, then shows how Seller Central is organized.

My takeaway: Starting an Amazon business outside the United States may involve different registration and tax requirements. Use local professional guidance and Amazon's country-specific documentation; a US-focused example is not a universal setup instruction.

Module 2 — Product Research

This section covers product-selection criteria, categories that may be challenging for beginners, and research demonstrations with Jungle Scout's Product Database, Opportunity Finder, and browser extension. You also see how to narrow a shortlist, check potential patent problems, and look for product improvements.

My takeaway: A product with attractive estimated revenue is only a starting point. Investigate competition, demand over time, intellectual-property risks, customer complaints, and likely profit before calling it an opportunity.

Module 3 — Product Sourcing & Final Product Selection

Greg moves from research to supplier outreach. Lessons cover supplier marketplaces such as Alibaba, sourcing beyond China, communicating with manufacturers, trade shows, evaluating quotations and samples, calculating profitability, and creating purchase orders.

My takeaway: Order and test samples against the product's real use case. Confirm materials, specifications, payment terms, inspections, and dispute procedures in writing. Supplier responsiveness alone does not establish reliability.

Module 4 — Packaging, Branding & Amazon Brand Registry

Brand names, packaging design, UPC and FNSKU identifiers, labeling requirements, trademarks, and Brand Registry are introduced here. Greg shows why branding means more than adding a logo: your product and presentation should give buyers a reason to remember your offer.

My takeaway: Check current Amazon packaging, labeling, and trademark requirements for your marketplace and category. Product dimensions and packaging choices can affect fulfillment costs, not just appearance.

Module 5 — Shipping

The lessons compare air and sea freight, explain freight forwarders, emphasize product inspections, and demonstrate preparing an inbound shipment for Amazon. This is the practical bridge between a purchase order and inventory arriving at a fulfillment center.

My takeaway: Build a landed-cost estimate that includes freight, duties, preparation, inspections, and Amazon charges. Seller Central shipping screens and placement rules have evolved since the recording, so follow the current workflow when creating shipments.

Module 6 — Listing Creation

Here the course turns keyword research into a product detail page. It covers titles, bullets, descriptions, images, customer-focused copy, DIY product photography, and A+ Content. Greg and Jungle Scout team members demonstrate how to make the offer easier to understand.

My takeaway: Use relevant terms naturally, but do not confuse keyword coverage with conversions. Accurate photos, dimensions, use cases, and product expectations often do more for buyers than an overstuffed title.

Module 7 — Product Launch & Getting Reviews

Greg discusses launch traffic from Amazon PPC, promotions, and external channels such as YouTube, as well as review programs, follow-up messages, and product inserts. The recording also references Amazon's discontinued Early Reviewer Program and older Jungle Scout promotion workflows.

2026 policy check: Amazon allows neutral review requests and offers Vine for eligible products, but prohibits review incentives, selective positive-review requests, and diverting buyers to outside channels for customer-service conversations. Treat older launch examples as historical, not automatic approval to reproduce them.

Module 8 — PPC Advertising

This section separates organic ranking from paid placement. It demonstrates keyword selection, Sponsored Products automatic and manual campaigns, bid settings, search-term reviews, negative keywords, and additional ad formats such as Sponsored Brands and Sponsored Display.

My takeaway: A paid click is not a sale. Track advertising cost of sales, conversion rates, and total contribution after fees. In the video I explain that my business partner handles much of our PPC; knowing how to assess campaigns is valuable even when somebody else operates them.

Module 9 — Scaling Your Business

After launch, sellers have to manage account health, customer feedback, inventory performance, restocking, daily operations, and team responsibilities. The cash-flow lesson stood out to me because money committed to inventory is unavailable until sales and payouts bring it back into the business.

My takeaway: Revenue growth does not automatically create a healthier business. Compare profit, stock commitments, payment timing, and operational capacity before increasing order quantities or outsourcing tasks.

Module 10 — Advanced Seller Strategies

The final module introduces split testing for images and A+ Content, adding products, entering other Amazon marketplaces, expanding to channels such as Shopify or Walmart, and building a brand audience through social media. I share my own experience expanding from Amazon US into Canada as an example in the video.

My takeaway: Expansion is easier to evaluate when you already understand the original product's demand, margin, and stock cycle. Keep new-market fees, compliance, and logistics separate from the assumptions that worked in your first marketplace.