What Are The Benefits Of Jungle Scout For Amazon Sellers? Explained!

Vova Even May 21, 2025
11 People Read
Jungle Scout Benefits For Amazon Sellers Explained
Table of Contents
  1. How Jungle Scout Features Help You Stay Ahead of the Competition
    1. Feature #1: Jungle Scout Browser Extension
    2. Feature #2: Keyword Scout
    3. Feature #3: Product Tracker
    4. Feature #4: Rank Tracker
    5. Feature #5: Opportunity Finder
    6. Feature #6: Listing Builder with AI
    7. Feature #7: Product Database
    8. Feature #8: Review Automation
    9. Feature #9: Supplier Database
    10. Feature #10: Sales Analytics
    11. Feature #11: Academy
    12. Feature #12: Freedom Builder Bootcamp
    13. Feature #13: Ads Analytics
    14. Feature #14: Inventory Manager
    15. Feature #15: Alerts
    16. Feature #16: FBA Reimbursements (with Seller Investigators)
    17. Feature #17: Category Trends
  2. Final Thoughts

Disclosure: Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :) 


If you’re exploring the world of Amazon FBA, one tool that frequently comes up is Jungle Scout.


So, what are the real benefits of using Jungle Scout?


Here's the answer…



After using it myself since 2016 — and still actively selling on Amazon — I’m breaking it all down for you right here.


Whether you’re just starting out or already scaling your product line, Jungle Scout can be a game-changer.


In this article, I’ll walk you through its key features and explain exactly how they can help your Amazon business.


Also, if you’re ready to dive deeper, I’ve added a button below to the best Jungle Scout discount offer currently available.

I've also got a full playlist of over 150 Jungle Scout tutorials that guide you through every feature step-by-step.



How Jungle Scout Features Help You Stay Ahead of the Competition


Feature #1: Jungle Scout Browser Extension


The Jungle Scout Browser Extension is one of the platform’s most popular tools.


It works with Chrome and Firefox and is especially useful for product research and validation.


Here’s how it helps: If you’re planning to sell private label products on Amazon, you can use the extension to browse listings directly on Amazon’s marketplace and uncover essential product data.


That includes:


  • Monthly sales volume


  • Revenue estimates


  • Review counts


  • Price and rating trends


This gives you a clear picture of how well a product is doing before you even consider sourcing it.


I've added a full 40-minute tutorial below that walks you through the browser extension in detail, so you can see exactly how to use it.



Also, if you're comparing costs, click the button below to visit the updated Jungle Scout pricing page with the best available discounts.

Feature #2: Keyword Scout


Next up is Keyword Scout, another powerful tool within the Jungle Scout suite.


Keyword Scout is designed for keyword research, but it’s also useful for product discovery.


Why?


Because success on Amazon heavily depends on targeting the right keywords.


Every product search on Amazon starts with a keyword, and that’s how buyers find what they’re looking for.


Let’s say you're researching a product like kitchen shears — which, by the way, was one of the first products I personally sold when I started on Amazon.


With Keyword Scout, you can uncover a whole network of related keywords: terms like kitchen scissors, sharp kitchen shears, or kitchen shears for meat.


This group of closely related terms is often called the semantic core of your product, and Keyword Scout helps you find all of it.


It is essential for writing optimized product listings, running effective PPC campaigns, and simply understanding how your customers are searching for your product.


I've also included a tutorial on how to use Keyword Scout in the playlist below.



You can watch it right here if you want. :)



Or, if you’re browsing on YouTube or Google, just search for “Keyword Scout Jungle Scout Vova Even” and you’ll find it.


Hopefully, it helps you make the most of this feature!


-: Gentle Reminder :-


Feature #3: Product Tracker


Another major tool in Jungle Scout’s lineup is the Product Tracker.


This feature lets you track the performance of products over time.


Once you add a product to the tracker, you’ll be able to monitor data like daily sales, inventory levels, price changes, and more.


It’s like having a behind-the-scenes look at how products in your niche are doing right now.


Why is that important?


Because it gives you real insight into market trends.


You can spot patterns, understand seasonality, and see if a product is consistently performing well or just spiking occasionally.


It’s a fantastic resource when you're doing product research or validating a new idea.


Just add your potential competitors or interesting listings to the tracker, and you’ll have an ongoing snapshot of their performance.


Feature #4: Rank Tracker


Once you’ve launched a product, the Rank Tracker becomes incredibly valuable.


This tool tracks your organic keyword rankings on Amazon.


For instance, if you're selling kitchen shears and you're targeting keywords like kitchen scissors, kitchen shears stainless steel, or professional kitchen cutters, Rank Tracker will show you exactly where your product appears in Amazon’s search results for each of those terms.


You can monitor whether your rankings are improving or dropping.


If you’ve started a new PPC campaign, Rank Tracker helps you see if those ads are translating into better organic placement.


And if your product suddenly drops in ranking, that’s a signal to check for changes — maybe a competitor has launched, or your bid isn’t high enough.


It’s a smart way to stay informed and responsive to shifts in your product’s visibility.


Feature #5: Opportunity Finder


Next up is the Opportunity Finder, another core feature designed for product research.


With this tool, you can discover low-competition, high-demand product ideas.


It surfaces potential niches that are growing fast or aren’t yet saturated by heavy competition — perfect for sellers who want to launch something new with less risk.


Opportunity Finder works by analyzing real-time Amazon data and showing you promising product categories, niche scores, and seasonal trends.


You’ll be able to quickly spot what’s gaining traction before everyone else jumps in.


I’ve included a tutorial for this tool in the playlist as well, so you can learn how to use it to its full potential.



You may also watch it right now by clicking the play button below.


Feature #6: Listing Builder with AI


The next tool is Listing Builder with AI, and it’s a serious time-saver for Amazon sellers.


This feature helps you create high-quality Amazon listings quickly and efficiently.


All you have to do is input your primary keywords, and the AI will generate a complete listing for you — including a title, bullet points, and product description — all optimized for search.


In just a few clicks, you can have a fully built, ready-to-publish listing that includes relevant keywords to help your product rank better.


It’s a simple yet powerful way to speed up one of the most important parts of your Amazon business.


-: Gentle Reminder :-



Feature #7: Product Database


Product Database is another essential product research tool within Jungle Scout.


It's somewhat similar to Opportunity Finder but offers a more detailed and customizable way to search for products based on your specific criteria.


You can filter through thousands of products by sales numbers, reviews, ratings, price, and many other factors.


Whether you're looking for a low-competition niche or validating a new idea, Product Database makes the research process far more efficient.


I've embedded a tutorial below that shows you how to make the most out of this tool, so definitely check it out.



Or access my entire playlist of Jungle Scout tutorials by clicking the button below:



Feature #8: Review Automation


Review Automation is one of Jungle Scout’s newer tools, and it's incredibly useful.


It automatically sends review requests to customers who have purchased your products.


Instead of manually requesting reviews one by one — which can be tedious and easy to forget — Review Automation handles the process for you, following Amazon’s guidelines.


More reviews often lead to higher credibility and more sales, making this tool a real asset for sellers who want to build trust and boost conversions.



Feature #9: Supplier Database


One of Jungle Scout’s truly unique features is the Supplier Database.


This tool helps you:


  • Find verified suppliers for products


  • Organize and manage your existing supplier list


  • Research supplier options using smart filters and algorithms


Not only does it allow you to hunt for new suppliers based on actual data, but it also makes managing your sourcing efforts much easier.


It's a standout feature because very few tools in the Amazon FBA space offer anything like it.


I've included a full tutorial below where you can learn exactly how to use the Supplier Database effectively.


Feature #10: Sales Analytics


Keeping track of your numbers is crucial, and that’s where Sales Analytics comes in.


This tool allows you to monitor your profits, expenses, and overall financial performance on Amazon.


If you input your product costs, shipping fees, Amazon fees, and other important data, Sales Analytics can calculate your real profits automatically.


You'll be able to clearly see how much you’re actually making (or losing) instead of relying on rough estimates.


Proper tracking helps you make smarter business decisions — and avoid painful surprises at the end of the month.


Down below, I've added a step-by-step tutorial on setting up Sales Analytics, so be sure to check it out if you want to master your numbers.



Feature #11: Academy


If you're new to Amazon selling — or even if you just want a structured refresher — the Jungle Scout Academy is a fantastic starting point.


The Academy is a built-in training program included with every Jungle Scout plan.


It covers the basics of using Jungle Scout’s tools and selling on Amazon, all in an easy-to-follow video course format.


I highly recommend going through it to build a strong foundation.


-: Gentle Reminder :-



Feature #12: Freedom Builder Bootcamp


For a deeper, more complete education, Jungle Scout also offers a paid program called the Freedom Builder Bootcamp. Unfortunately, it's not available at the moment, it might get back to being an option, but for now it's not available.


This is a comprehensive A-to-Z course aimed primarily at beginners, although even experienced sellers might pick up new strategies from it.


It covers everything from finding a product, sourcing it, listing optimization, launching, and scaling.


The course is created by Greg Mercer, Jungle Scout’s founder and a highly successful Amazon seller himself.


I personally went through this program, and I believe it’s an excellent resource for anyone serious about building an Amazon business.


Feature #13: Ads Analytics


Ads Analytics is another powerful tool that Jungle Scout offers.


It’s designed to help you organize, analyze, and optimize your Amazon PPC (pay-per-click) campaigns.


Managing ads can get complicated fast, but Ads Analytics pulls your campaign data into one clean dashboard, making it easier to track performance and spot opportunities to improve.


You can automate parts of your ad management and make smarter decisions based on real data.


I’ve linked a tutorial below showing exactly how to use this tool effectively to boost your campaigns.


Feature #14: Inventory Manager


Keeping track of your inventory is absolutely critical — and that’s where Inventory Manager comes in.


This tool monitors your Amazon stock levels and helps you forecast when to reorder.


It takes into account factors like:


  • How long it takes to manufacture your product


  • How long shipping takes


  • Your current and historical sales velocity


Based on this data, Inventory Manager calculates when you’ll run out of stock and recommends when to place your next order.


It helps you avoid two costly mistakes: going out of stock (losing sales and rankings) or overstocking (tying up cash flow).


Feature #15: Alerts


Amazon listings can change without warning, and Alerts is designed to catch those changes fast.


Alerts notify you via email if anything important happens to your listings, such as:


  • Price changes


  • Category changes


  • Listing dimension updates


  • Title or image alterations


These small changes can seriously impact your sales if left unchecked.


With Alerts activated, you’ll be able to react immediately to fix issues and protect your product performance.


Feature #16: FBA Reimbursements (with Seller Investigators)


Jungle Scout has recently added a new feature: FBA Reimbursements, powered by a partnership with Seller Investigators.


Sometimes Amazon losses or damages your inventory — and when that happens, you’re entitled to a refund.


However, actually getting that money back can be a hassle.


Now, with this partnership, Jungle Scout users can recover lost funds much more easily.


If Amazon has mishandled your stock, Seller Investigators will help you claim the reimbursements you're owed.


I’ve included a special button below where you can learn more and grab a special deal for this service.


It’s a huge win for sellers because getting reimbursed for lost or damaged inventory can add up to significant savings over time.


Feature #17: Category Trends


The final tool to cover is Category Trends.


Category Trends shows you the top-performing products across different Amazon categories.


This feature gives you real-time insight into what's trending, what’s hot, and what might be a promising niche to explore next.


It’s another valuable piece of the Jungle Scout ecosystem that helps sellers stay ahead of the competition by spotting opportunities early.



-: Gentle Reminder :-



Final Thoughts


That's a full walkthrough of the major features Jungle Scout offers to Amazon sellers!


If you're ready to dig even deeper, I’ve added a playlist below packed with detailed tutorials for each tool.


You can also easily search for my videos on Google by typing in the tool name plus “Vova Even” — like “Jungle Scout Alerts Vova Even” — and you’ll find my guide.


Also, if you're interested in grabbing Jungle Scout at the best price, I’ve added a button below with the top current discounts and deals available.

Don't miss out if you’re serious about leveling up your Amazon business!


Thanks for reading — wishing you an amazing day and lots of success in your journey! 🚀

Table of Contents
  1. How Jungle Scout Features Help You Stay Ahead of the Competition
    1. Feature #1: Jungle Scout Browser Extension
    2. Feature #2: Keyword Scout
    3. Feature #3: Product Tracker
    4. Feature #4: Rank Tracker
    5. Feature #5: Opportunity Finder
    6. Feature #6: Listing Builder with AI
    7. Feature #7: Product Database
    8. Feature #8: Review Automation
    9. Feature #9: Supplier Database
    10. Feature #10: Sales Analytics
    11. Feature #11: Academy
    12. Feature #12: Freedom Builder Bootcamp
    13. Feature #13: Ads Analytics
    14. Feature #14: Inventory Manager
    15. Feature #15: Alerts
    16. Feature #16: FBA Reimbursements (with Seller Investigators)
    17. Feature #17: Category Trends
  2. Final Thoughts

Disclosure:  Hi! It's Vova :) Some of the links in this article may be affiliate links. I get a commission if you purchase after clicking on the link, this does not cost you more money, and many times I can even get a nice discount for you. This helps me keep the content free forever. For you. Thank you! :)